Institutional Repository UIN Sunan Kalijaga Yogyakarta: No conditions. Results ordered -Date Deposited. 2024-03-28T12:21:40ZEPrintshttp://digilib.uin-suka.ac.id/images/sitelogo.pnghttps://digilib.uin-suka.ac.id/2016-08-02T02:14:52Z2016-08-02T02:14:52Zhttp://digilib.uin-suka.ac.id/id/eprint/21280This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212802016-08-02T02:14:52ZPROSES PEMBENTUKAN CITRA PARIWISATA DAERAH MELALUI
PERAN COMMUNITY DEVELOPMENT
(STUDI DESKRIPTIF KUALITATIF KOMUNITAS PENGRAJIN BATIK GUMELEM
DI KABUPATEN BANJARNEGARA)The image is a very important thing for a region. Image is used as a
measure of the existence of a region, if a region does not have a good image, the
opportunity to compete with the other Regions are also getting smaller. The image
can be established by various sectors, such as tourism sector in which involves all
levels of society including the people who run businesses in the tourism industry.
The tourism industry/service providers are all businesses operated by society who
produce goods or services for the tourism such as souvenirs and typical
handicrafts from certain regions. The handicraft is usually the production of the
society who is living in the surrounding area of tourism. People who gather into a
community and aim to achieve prosperity and independence can be called as the
Community Development. In this study, the researcher wanted to investigate how
the role of a Community Development can support the establishment of regional
tourism image through the image forming elements according to John S.
Nimpoeno which includes elements of motivation, cognition, attitudes and
perceptions. This study aims to determine how the role of Community
Development supports the establishment of a tourism image in the region. This
type of research is qualitative by using descriptive method. The results of this
study states that the role of Community Development in the form of facilitation,
education, representation/networking and skills can support the tourism image
forming elements such as motivation, cognition, attitudes and perceptionsNIM. 12730087 AMELIA WIDYA PANGESTI