Institutional Repository UIN Sunan Kalijaga Yogyakarta: No conditions. Results ordered -Date Deposited. 2024-03-29T11:46:39ZEPrintshttp://digilib.uin-suka.ac.id/images/sitelogo.pnghttps://digilib.uin-suka.ac.id/2019-03-28T08:00:10Z2019-03-28T08:00:10Zhttp://digilib.uin-suka.ac.id/id/eprint/34214This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/342142019-03-28T08:00:10ZANALISIS PENGARUH AKTIVITAS SOCIAL MEDIA MARKETING
MELALUI DRIVER CUSTOMER EQUITYTERHADAP LOYALTY
INTENTIONSThe objective of this research is to study whether social media
marketing activities though customer equity such as value equity, brand
equity, and relationship equity have significant effects on loyalty intentions,
in the context of Syaria Banking, which is PT. Bank BNI Syariah. The
respondents for this research are customers of Syaria BNI who have
experienced using social media and internet banking of Syaria BNI in the
number of 100 respondents. The data was processed through PLS SEM using
Smart PLS 3.0. The resukt show that social media marketing have a
significant positive effect on value equity, social media marketing have a
significant positive effect on brand equity, social media marketing have a
significant positive effect on relationship equity, but social media marketing
is not proven having a significant effect on loyalty intentions. value equity,
brand equity and relationship equity are not proven having a significant
effect on loyalty intention.NIM. 15820117 CICILIA RANA LATIFAH