Institutional Repository UIN Sunan Kalijaga Yogyakarta: No conditions. Results ordered -Date Deposited. 2024-03-29T07:28:35ZEPrintshttp://digilib.uin-suka.ac.id/images/sitelogo.pnghttps://digilib.uin-suka.ac.id/2013-04-26T08:57:39Z2020-05-01T07:34:58Zhttp://digilib.uin-suka.ac.id/id/eprint/7425This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/74252013-04-26T08:57:39ZNILAI-NILAI NASIONALISME DALAM IKLAN
(Analisis Semiotika Ferdinand de Saussure Pada Iklan Coca-Cola Versi
“Sumpah Pemuda Reasons To Believe” di Televisi)This advertisement made to celebrate sumpah pemuda day at 28 th
October. By mean of this advertisement, the Coca-Cola Company want to implant
nationalism value for Indonesia’s television’s audience.
The purpose of this research is to know nasionalism moral value that is
contained in Coca-Cola advertisement sumpah pemuda reasons to believe vertion.
This research hopefully advantages to increase knowledge that is realated to
advertisement in semiotics study.
This research uses qualitive methods, in mean analys and describe the
situation of subject, object and other in this research. This research’s analysis
technique use semiotics technique based on Ferdinand se Saussure. In this
technique the sign will be shared to be two part that is signifier and signified.
Then the two of the part intepryted.
Moral value is the value that will be investigated in this research. The
researcher thinks that research interesting because the advertisement is rare we
can see in television.
Nasionalism is the feeling to love the nation. In Coca-Cola sumpah
pemuda reasons to believe vertion advertisement that are nationalism values, such
as the spirit to achievement, keeping the nature of the nation, the wholeness of
the nation and to continue the hero’s spirit.NIM : 09730057 ZAIDATUNNIAAMAH