Institutional Repository UIN Sunan Kalijaga Yogyakarta: No conditions. Results ordered -Date Deposited. 2024-03-28T11:57:11ZEPrintshttp://digilib.uin-suka.ac.id/images/sitelogo.pnghttps://digilib.uin-suka.ac.id/2016-04-19T00:55:18Z2016-04-19T00:55:18Zhttp://digilib.uin-suka.ac.id/id/eprint/20151This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201512016-04-19T00:55:18ZPERSONAL BRANDING PEJABAT PUBLIK DI MEDIA SOSIAL
(ANALISIS ISI TIMELINE AKUN FANPAGE RIDWAN KAMIL PERIODE DESEMBER 2015)This research aims to determine the personal branding is built by Ridwan Kamil,
and the dominant personal branding featured in a post on account Fanpage
Ridwan Kamil period December 2015. The population of this study is to mail a
timeline Fanpage account Ridwan Kamil in December 2015 period were 63
submissions, and the sample used is the whole of the population. Methods of data
collection using screen capture documentation of items on the timeline Fanpage
account Ridwan Kamil, and by doing research literature obtained from books,
internet, coding sheet, and other studies are considered to be relevant.
The analysis result obtained is, items on the timeline Ridwan Kamil Fanpage
account during the period of December 2015 which consists of 63 items, as many
as 53 items reflect personal branding by taking the size of the theory of the
formation of the concept of personal branding eight by Peter Montoya. Of the 53
such items, can be specified in 18 submissions or 33.96% including specialization
category, 10 posts or 18.86% including the leadership category, 12 items or
22.64% including personality category, two submissions or 3.77% including
category difference, 3 submissions or 5.66% are seen, two submissions or 3.77%
excluding the category of unity, 3 submissions or 5.66% excluding the category of
firmness, and 3 shipment or 5.66% including goodwill category. Meanwhile,
personal branding is the most dominant emerging personal branding specialization
category that gets the acquisition frequency of 18 items or 33.96%.NIM. 11730093 ZAMIATUL LAELLY