Institutional Repository UIN Sunan Kalijaga Yogyakarta: No conditions. Results ordered -Date Deposited. 2024-03-28T09:40:05ZEPrintshttp://digilib.uin-suka.ac.id/images/sitelogo.pnghttps://digilib.uin-suka.ac.id/2017-04-13T07:51:24Z2017-04-13T07:51:24Zhttp://digilib.uin-suka.ac.id/id/eprint/25102This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/251022017-04-13T07:51:24ZMEDIA BARU DAN INTERAKSI SOSIAL
(Studi Deskriptif Kualitatif Penggunaan Smartphone pada Mahasiswa
Difabel Netra UIN Sunan Kalijaga Yogyakarta)The development of technology has gave many changes for
communications and Informations. Now, smartphone becomes a popular
communication tool that widely used by many people included the visually
impaired person because there are various digital functions in it. smartphone has
been familiar among the visually impaired student because it has application that
are easy to operate by them. Smartphone presence as a new media device can
affect way interacted of social for individuals who use them.
This research aims to determine the extent to which the use of
smartphones in the visually impaired students in social interaction This research
is using a qualitative research methods with descriptive approach. Informants in
this research were the visually impaired students UIN Sunan Kalijaga
Yogyakarta. The technique used to collect data were observation, interviews, and
documentation. The Technique to measuring the validity of data using
triangulation of source. Data analysis technique used is a model of Miles and
Huberman, with data reduction, data presentation, and conclusion.
The results of this research indicate there are process of social interaction
by using the smartphone as a secondary device in doing in contact and
communication. The use of smartphones for visually impaired students to
facilitate interpersonal communication, interactivity in use of, find information,
social media, and broadcast media in the form of entertainment. Technological of
smartphone new media facilitate the visually impaired students in doing
interaction of social with social environment of them without limitation of space
and time.
Keywords: Smartphone, New Media, Social Interaction, The Visually Impaired
PersonNIM. 12730016 Riska Wahyu Andiani2017-04-05T01:52:34Z2017-04-05T01:52:34Zhttp://digilib.uin-suka.ac.id/id/eprint/24948This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/249482017-04-05T01:52:34ZINTERPRETASI PESAN DALAM LIRIK LAGU SEBAGAI
PERILAKU TERBUKA
( Studi Pada Orangtua Tentang Perilaku Anak–anak Setelah Senam Diiringi Lagu Remix Dangdut Vulgar Di Superindo Kecamatan Mergangsan Yogyakarta )The process of interaction with the outside world that comes through communication can make an understanding and dealing with objects in the environment. 3-5 years of age is the age at which children make up and change the behavior of the child. Children is a good reminder and pencontoh, with the understanding that has not constituted by knowledge based on experience both good and bad. The phenomenon is a variety of things that can be watched with faculties and can be explained and assessed scientifically.
Music is very dominant in everyday life, as entertainment even as the need for reliever too late and so forth. As we know today, a song lyric that almost lead to adults are heard even memorized by children early age today. The song is heard the child will always be spoken and imprint in the memory of the children who are supposed to be filled with children's education or educational tracks.
Parents should be able to distinguish when listening to music that is devoted weeks to adults with children's music. Of course we all know the lyrics sound like dangdut (citata ideals - here tu pain) suggestive of adult and romance. Culture rhymes for children began to fade and less attention from parents who are paying less attention to little things that heard the child. The most popular today is the dangdut song which gradually began to erode or even eliminate the children's song which would still continue to be preserved.
Keywords: children 3-5 year olds, dangdut vulgar song lyricsNIM : 11730064 MUHAMMAD RIZAL2017-04-05T01:40:11Z2017-04-05T01:40:11Zhttp://digilib.uin-suka.ac.id/id/eprint/24895This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/248952017-04-05T01:40:11ZPENGARUH CITRA LEMBAGA TERHADAP PEMILIHAN
TEMPAT STUDI
(Survey pada Mahasiswa Program Studi Ilmu Komunikasi Angkatan 2016
FISHUM UIN Sunan Kalijaga Yogyakarta)Persaingan sektor pendidikan dikalangan Perguruan Tinggi dalam
memperebutkan pasar untuk menarik minat calon mahasiswa sangatlah besar,
tidak terkecuali di UIN Sunan Kalijaga Yogyakarta. Banyak hal yang menjadi
pertimbangan calon mahasiswa dalam memilih perguruan tinggi. Salah satu hal
yang mungkin menjadi pertimbangan dalam memilih perguruan tinggi adalah citra
universitas. Tujuan penelitian ini adalah untuk mengetahui besaran pengaruh citra
lembaga terhadap pemilihan tempat studi dikalangan mahasiswa jurusan Ilmu
Komunikasi Fakultas Ilmu Sosial dan Humonaiora UIN Sunan Kalijaga
Yogyakarta.
Penelitian ini dilakukan menggunakan teknik survey dengan pendekatan
kuanitatif dimana variabel bebasnya adalah citra lembaga dan variabel terikatnya
adalah pemilihan tempat studi. Sampel yang digunakan adalah 55 orang
mahasiswa program studi Ilmu Komunikasi angkatan 2016.
Berdasarkan uji linearitas yang dilakukan, peningkatan pemilihan tempat
studi di UIN Sunan Kalijaga program studi ilmu komunikasi dipengaruhi oleh
variabel citra lembaga yang ada di UIN Sunan Kalijaga yang ditunjukan dengan
persamaan regresi linear Y= 11,535 + 0,500X yang mengandung pengertian
bahwa apabila citra lembaga semakin baik maka pemilihan tempat studi akan
semakin meningkat sebesar 0,500. Dari penelitian yang dilakukan, dapat
disimpulkan bahwa citra lembaga berpengaruh terhadap pemilihan tempat studi
dikalangan mahasiswa jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan
Humonaiora UIN Sunan Kalijaga Yogyakarta dan didapatkan presentase sebesar
0,344 atau 34,4% dan sisanya sbesar 0,666 atau 66,6% dipengaruhi variabel lain.
Kata Kunci : Citra lembaga, Pemilihan tempat studi, UIN Sunan Kalijaga.NIM:11730006 Utami Adiandini2017-03-27T06:53:34Z2017-03-27T06:53:34Zhttp://digilib.uin-suka.ac.id/id/eprint/24782This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/247822017-03-27T06:53:34ZDIFUSI INOVASI PUPUK ORGANIK KOTORAN GAJAH UNTUK PERTANIAN
( STUDI DESKRIPTIF KUALITATIF PADA USAHA KECIL MENENGAH POKTAN MEKAR SARI, DUSUN JOWAHAN, DESA WANUREJO KECAMATAN BOROBUDUR, KABUPATEN MAGELANG)Diffusion of innovation can be classified as a communications planning stages as it has in spreading and idea or new ideas in creating the idea, the necessary process so that the idea can grow and be accepted by everyone. In creating the idea can be done by personal, smal or middle enterprises, an artist, funtionary, or stute official. One of them are from small middle bussiness Poktan Mekar Sari Small to Medium Enterprises who can mad a new idea from agriculture. The new product are an organic fertilizer from elephant muck. This reserch using discriptive qualitative method. Data were collected using observation, dept interview and documentation. To check the validity of the data the author uses tringulation. They are member of small to medium enterprises Poktan Mekar Sari and the consument of an organic fertilizer from an elephant muck. The result of this research, researhers concluded that the diffusion of innovation Poktan Mekar Sari Small to Medium Enterprises in producing organic fertilizer from elephant organic fertilizer consumer who believe in innovation based organic fertilizer from elephant dung, and they become consumers who are constantly using elephant muck organic fertilizer for their farm.NIM. 12730049 MUTIARA IRMA TUNGGA DEWI2017-03-27T02:43:36Z2017-03-27T02:43:36Zhttp://digilib.uin-suka.ac.id/id/eprint/24758This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/247582017-03-27T02:43:36ZMAINTENANCE RELATIONSHIP MAHASISWA DIFABEL PADA KOMUNIKASI INTERPERSONAL DALAM MENJALIN KEAKRABAN
(STUDI DESKRIPTIF KUALITATIF DI KALANGAN MAHASISWA DIFABEL YANG TUNANETRA DAN TUNARUNGU UIN SUNAN KALIJAGA YOGYAKARTA)This study aims to describe friendship maintenance process within interpersonal communication among diffable students, particularly sightless and deaf students in State Islamic University Sunan Kalijaga Yogyakarta. In this study, the researcher used a qualitative-descriptive method with primary data and supported with secondary data. The researcher used data collection technique such as depth interviews, observations, documentations and collecting references. This research used data analysis which was developed by Cresswell, Tto check the validity of data, the researcher used triangulation of sources.
This research is important to conduct, in purpose to discover how individuals make a deep relationship, while they have special need (disability),to reveal how unique and different they are, in maintaining their good relations with others and how they inspire others in how maintaining the friendship. This research used the theory of maintenance relationship which focused on close relationships: Positivity, Opennes, Assurances, Time together, Humor, Social networks, Sharing Tasks, Avoidance, Antisocial,and Card/Letter/Call.
The research result showed the overall processes of maintenance relationship happend in sightless and deaf students at UIN Sunan Kalijaga Yogyakarta. Finally, maintaining good relationship with best friend is highly important, so that their relationship will be preserved.NIM. 12730074 NONI ANGGRAINI2017-03-27T02:23:22Z2017-03-27T02:23:22Zhttp://digilib.uin-suka.ac.id/id/eprint/24751This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/247512017-03-27T02:23:22ZMANAJEMEN PEMASARAN SECARA ONLINE DESA WISATA
DI YOGYAKARTA
(STUDI DESKRIPTIF KUALITATIF PENGGUNAAN MEDIA SOSIAL UNTUK PROMOSI
DESA WISATA GABUGAN / DEWIGA)Sleman is a regency which has got a lot of tourism villages. One of them is Gabugan
Tourism Village that is located in foot of Merapi volcano subdistrict of Turi. This
tourism village is existed since 2004. As long as the journey, this tourism village has
ever in a situation in which a vacuum exists as consequence of earthquake at 2006
and Merapi volcano’s eruption at 2010 in Yogyakarta. At that time, visit of tourists to
Gabugan Tourism Village is getting down drastically so the popularity of Gabugan
Tourism Village disappear. Therefore, the organizer designs and does marketing
activities so that tourism village could be known more and the number of visit of
tourists is mounting. The stage of these marketing activities is begun by doing a
marketing management. The focus of this research is how the marketing management
is done by the organizer of Gabugan Tourism Village with using social media as tool
of the marketing.
This research uses descriptive qualitative method. The main informant of this
research is the organizer of Gabugan Tourism Village who be represented by
secretary and some administrators of social media. The data was collected by in-depth
interview, observation, and documentation.
This research, the organizer of Gabugan Tourism Village had carried out marketing
well via online. That activity brought the benefit to analyze marketing level for
Gabugan Tourism Village. Some steps of marketing management carried out by yhe
organizer start from analyze, planning, implemantation, and marketing control. It also
could be benefecial to know the opportunities and threat of Gabugan Tourism
Village. Marketing management could give good result by realizing the fact that
tourism visitors increased after the organizer used media sosial which had not been
analyzed before by using marketing management. Besides the rising number of the
visitors, Gabugan Tourism Village also becomes popular among people.NIM. 12730086 RATNA HENDRA ALFIANITA2017-03-27T01:59:42Z2017-03-27T02:01:42Zhttp://digilib.uin-suka.ac.id/id/eprint/24747This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/247472017-03-27T01:59:42ZPENGARUH TERPAAN MEDIA TELEVISI DALAM
PEMBENTUKAN CITRA KEPOLISIAN
(SURVEI PADA PENONTON PROGRAM ACARA TELEVISI 86 NET TV DI DUSUN
PUNGKURSARI SIDOREJO SALATIGA)Mass media is source of information in modern life that can be concidered as a new
sources and entertainment that is persuasive with the function to provide
information,to educate,to entertain and to influence. Researchers are interested in
reviewing one of the television program which determine the influence of Television
Media Exposure for police image in Pungkursari Salatiga through “86” show on Net
TV which produced in cooperation between Net TV and Indonesian National Police.
This study uses Kuantitatif research method. The sample that used in this study is 81
respondents which calculated by using Slovin formulas. For sampling process,
researcher use Multistage Random Sampling technique. Primary data obtained from
direct respondents to describe the measuring tool in the questionnaire form. Data
analysis using validity test, reliability test, test of normality in order to test the data
validationt, afterwards it will be analised by using the simple linear regression test to
find out the relationship and the influence among variables.
The Variables in this study is, Media Exposure on 86 program in Net TV (X) and
police image for Pungkursari Salatiga society (Y).The results showed the value of the
validity for X variable and Y variable 0,3 it means that concidered to have a good
contribution and is already qualified to be a research item with the reliability value
using Alpha Cronbach technique in the X variable = 0,866 (very strong reliability
level) and Y variable = 0,799 (strong reliability level). The regression equation
obtained was Y = 7,683 + 0,745X. Their impressions 86 program may affect the
image of police of Pungkursari Salatiga society with a significant result that is equal
to 66,5%. Thus the hypothesis for this study is “there are significant influence
television media exposure 86 Net TV on the police image in society of Pungkursari
Salatiga”NIM. 12730089 LUKNIA SARI PUTRI2017-03-27T01:41:16Z2017-03-27T01:41:16Zhttp://digilib.uin-suka.ac.id/id/eprint/24739This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/247392017-03-27T01:41:16ZTUJUAN KOMUNIKASI PERSUASIF DONGENG
(STUDI DESKRIPTIF KUALITATIF MODEL KOMUNIKASI PERSUASIF DALAM
MENDONGENG DI RUMAH DONGENG MENTARI YOGYAKARTA)Researcher began this research since found a problem about oral tradition,
especially it’s fairy tale. The problem which researcher meant is a decrease
of society interest in telling story especially fairy tale has talked above.
Whereas, an importance of telling story of fairy tale is needed by all parent
which it can be useful for educating their children to be in a good character.
This is to be an attention for researcher to know more about it. Besides it,
people know that communication is growing everyday. That made researcher
thinks to find a communication and fairy tale connection. That’s why,
researcher uses persuasive commnunication to try to know the answer of it.
The aim of this research is to know the purpose of persuasive communication
of fairy tale. This research uses qualitative descriptive study of phenomenon.
The data was collected by in-depth interview, observation, and
documentation. This research uses data analysis method by Miles and
Huberman. And to check the reliability and validity of the data, researcher
uses a triangulation of sources and technique.
The results of this research is the purpose of persuasive communication of
fairy tale has been exist in each activity of telling story of fairy tale those are
cognition, afection, and conation aspects which has known after research.
First, cognition aspect is to motivate audience know the values of fairy tale’s
message. Second, afection aspect is to motivate audience feel the importances
of fairy tale’s message. Third, conatif aspect is to follow up the contents of
fairy tale’s message. On achieving the purpose of persuasive communication,
the three aspects are known that all of them is not in target to achieve. And,
all the aspects may not be achieved in right order.NIM. 12730096 MUHAMMAD LUTHFI ZARKASI2016-04-19T00:34:29Z2016-04-19T00:34:29Zhttp://digilib.uin-suka.ac.id/id/eprint/20138This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201382016-04-19T00:34:29ZPOSITIONING RADIO DALAM MERAIH IKLAN
(STUDI DESKRIPTIF KUALITATIF PERBANDINGAN RADIO PASS FM DAN HARBOS FM PATI)Radio is a medium that is close to the community. In almost every family has a
radio. Is not strange to our society still listen to Radio either among the elderly,
young children even though at this present era are already a lot of television. The
closeness of the community with Radio is caused by radio contribution in
delivering the message information, education and entertainment. Aside from
being a channel of information and education is also means of communication
radio advertising effective, because of segmentation of society that is diverse
audience of radio broadcasts. This makes the radio position as a communicator
advertisers are still countable. This study aims to determine how the role of radio
as a communicator positioning to advertisers.
In this study is "Positioning Radio in Grabbing Advertising", this study aimed to
compare Radio Positioning between Pass FM and Harbos FM Pati in grabbing
advertisement. To find out how it compares to the positioning of these two radio
ads in an effort to achieve, researchers used a qualitative descriptive research
model. To obtain information on this study, the researchers interviewed
informants as a source of research data, namely the marketing of both the radio.
Data collection techniques that used in this research is interview (Interview),
observation and documentation. In this study, researchers used media economic
theory that raised by Dennis McQuail to analyze data from the research results.
Dennis McQuail mention that the political economy of media theory as an
approach that focuses more on the economic structure of the payload (the
contents) ideological media.
Based on the results of data analysis showed that the more people who become
listeners a radio station, it will be the greater the possibility for the radio to be
able to make a profit, because life and death of a radio broadcast will be greatly
determined by the number of advertisers. Potisioning in grabbing advertisement if
compared between the two Radio PAS and HARBOS facts can not be compared
because the radio has its own market or segmentation, which one has the identity
of the radio propaganda and information, and the other is a radio dangdut and
humor. If viewed in terms of strategy, the researchers believe that is not the same
as any ordinances or procedures must be different from the suitable deals what
they have planned.NIM. 09730029 MUHAMMAD ZAINAL MUTTAQIN2016-04-19T00:36:02Z2016-04-19T00:36:02Zhttp://digilib.uin-suka.ac.id/id/eprint/20139This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201392016-04-19T00:36:02ZPROPAGANDA ANTI-KOMUNIS DALAM FILM
(ANALISIS WACANA KRITIS FILM PENGKHIANATAN G 30S PKI)Soeharto government in 1984 released a movie titled "Pengkhianatan G
30S PKI", which is a docudrama abduction and murder of seven military officers
on 30 September 1965. The event, considered done by the PKI. Since then, PKI
became a forbidden organization in Indonesia, and the government made efforts
to remove the possibility of return in Indonesia stands.
The film "Pengkhianatan G30S PKI" is one of the government's efforts at
that time to prevent the seeds of communism in the coming generation. The
government requires TV stations showing the film every year at the events of
September 30. And to this day, proved the existence of the traumatic effects of
communism in society.
This research, want to reveal how the media, in this case the film
"Pengkhianatan G 30S PKI" build a construction of communism in Indonesia and
traumatic effects on society towards communism. Specifically, the research will
uncover anti-communist propaganda embedded in the film "Pengkhianatan G 30S
PKI" by using the method of discourse analysis.NIM. 09730074 M ALIF MAHMUDI2016-04-19T00:37:28Z2016-04-19T00:37:28Zhttp://digilib.uin-suka.ac.id/id/eprint/20140This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201402016-04-19T00:37:28ZETNOSENTRISME RASIAL ORANG KULIT PUTIH
TERHADAP KULIT HITAM DALAM FILM
(ANALISIS WACANA KRITIS VAN DIJK DALAM FILM SELMA)The difference between humans causes discrimination in a human group
that raises racism and ethnocentrism. One is the ethnocentric racist Negro. Negro
is considered a foolish man, unenlightened, backward, and third-class citizens.
Kaukasoid use ethnocentrism as part of their propaganda to maintain the culture,
through various media, including movies. One American movie there is a
possibility to load ethnocentrism happens, dimensions and propaganda hegemony
of white people against black people is a Selma movie. Based on the background
of these problems, the author wants to know the description of ethnocentrism
racial discourse in the Selma movie.
This research uses critical discourse analysis study of social cognition
models Teun Van Dijk is possible to analyze the text of production practices and
how the text is produced. The research method used by the authors in this study is
a qualitative research with a descriptive type of research to present the social
world, and its perspectives in the world in terms of concept, behavior, perception,
and the question of human studied.
Based on the results of critical discourse analysis model of social
cognition Teun Van Dijk, can be described the discourse of ethnocentrism racial
in the Selma movie: speeches of Martin seeks to influence, persuade and react to
events that befall their class, the majority of the characters are male, position
Kaukasoid higher than Negro, the use of the enclosed space in planning strategy,
their different treatment in some states in America against Negros their civil
rights are still restricted by the local government, describing Kaukasoid man was
the most power, and ideology are social, not personal or individual.NIM. 09730076 ABD SALAM MINFADLILLAH2016-04-19T00:39:24Z2016-04-19T00:39:24Zhttp://digilib.uin-suka.ac.id/id/eprint/20141This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201412016-04-19T00:39:24ZPENGARUH IKLAN DI FACEBOOK TERHADAP KEPUTUSAN PENGGUNAAN JASA
(SURVEY PADA KONSUMEN OPREK GADGET DJ SHOP)Advertising development is currently very rapid and more creative. Making ads now
not only through the print media, but can be done on the internet social media. Advertising
on social media becomes an effective ad because it can support services in order to sell
quickly. Social media can be used to advertise one of them is facebook. Facebook is a
social media who first attended in 2004. Facebook support group features so that the users
can use it to advertise or sociable with other users. One of these services ads oprekgadget
DJ Shop are already advertising since 2014. The number of requests currently making a
gadget features DJ Shop bring business opportunities to advertise on social media
facebook.
As a sample of this research is that consumers already use the services oprek DJ
Shop for seeing the ads on facebook. In this study, samples were obtained by 62
respondents. Methods of data collection by using a survey questionnaire. Data processing
techniques used are data processing with SPSS version 16 and using a Likert scale
questionnaire.
This study aims to determine the influence of advertising on facebook on consumer
purchasing decisions on services oprek gadget DJ Shop. In addition, the results of this
study are expected to provide a picture of the influence of advertising on facebook on
consumer purchasing decisions on services oprek gadget DJ Shop.
The results with SPSS 16 showed that there is influence between ad on facebook on
consumer purchasing decisions indicated by the value or significance probability is 0.007
less than 0.05 in accordance with the criteria that Ha Ho accepted and rejected. The
influence of advertising on facebook on consumer purchasing decisions amounted to
35.3%.
Advertising done by DJ Shop can be considered successful in introducing services
to consumers. But the DJ Shop constantly need to improve the quality of ads with
advertising on other social media.NIM. 10730021 RIZKI MIRA NURHAYATI2016-04-19T00:41:43Z2016-04-19T00:41:43Zhttp://digilib.uin-suka.ac.id/id/eprint/20142This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201422016-04-19T00:41:43ZSTRATEGI VIRAL MARKETING MELALUI INSTAGRAM
DALAM MENINGKATKAN PENJUALAN
(STUDI DESKRIPTIF KUALITATIF PADA SELFIE CONTEST AVOSKIN BEAUTY)This research tend to describe the viral marketing strategy
conducted by Avoskin Beauty. Due to popularity of selfie in today’s
society, Avoskin Beauty organized a selfie contest celebrating its first
anniversary. Avoskin Beauty is a cosmetic product using natural main
ingredients, and using social media as base on of viral marketing
strategy.
The main purpose of this research is to find out how the viral
marketing strategy using selfie contest on Instagram by Avoskin
Beauty affects the sale increase.Using descriptive qualitative method,
and using viral marketing instrument by John Robert Skrob. The
results shown that Avoskin Beauty was using High Integration Strategy
in its viral marketing strategy, that is the customer are participating in
drawing a new customer.
The result of this research is that the selfie contest held by
Avoskin Beauty has a direct impact to increase the sale in Oktober
2015, and that is more or less 303 purchase happened. On November
2015 when the selfie contest was over, the sales dropped to 197
purchase. The purpose of selfie contest is to rise the value of the
brand, and to invite the followers to communicate actively on Avoskin
Beauty’s Instagram account.NIM. 11730026 IKA WAHYUNI2016-04-19T00:42:58Z2016-04-19T00:42:58Zhttp://digilib.uin-suka.ac.id/id/eprint/20143This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201432016-04-19T00:42:58ZSTRATEGI PEMASARAN XIAOMI MELALUI FUNGSI KOMUNIKASI
KELOMPOK DALAM MENINGKATKAN PROMOSI PENJUALAN
(STUDI DESKRIPTIF KUALITATIF PADA KOMUNITAS MIFANS JOGJA)Mifans Jogja Community has done Xiaomi marketing strategy through
group communication function in order to increase sales promotion of Xiaomi.
This study is related with some group communication functions, including : social
relations, education, persuasion, problem solving, and therapeutic. Mifans Jogja
community has cyberculture in their group communication. That makes it
different from other group communication. Xiaomi utilizes the community to
improve the sales promotion.
This research discusses about Xiaomi marketing strategy through group
communication function of Mifans Jogja community in order to increase sales
promotion. This research uses qualitative descriptive study that aims to determine
Xiaomi marketing strategy through group communication function of Mifans
Jogja community in order to increase sales promotion. Data collection techniques
use in this study are ; observation, interview, and documentation.
The result of this research shows that Xiaomi marketing strategy through
group communication function of Mifans community’s cyberculture, has positive
impact. It successfully increases Xiaomi’s sales promotion, especially in
Yogyakarta area.NIM. 11730030 IDRIS MUALIM2016-04-19T00:44:14Z2016-04-19T00:44:14Zhttp://digilib.uin-suka.ac.id/id/eprint/20144This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201442016-04-19T00:44:14ZPENGARUH PESAN PERSUASIF SYI’IR JAWA DALAM
MEMAKMURKAN MASJID
(STUDI KUANTITATIF PADA PESAN SYI’IRAN DALAM MENDORONG MASYARAKAT UNTUK
MEMAKMURKAN MASJID DI DUSUN NGULU TENGAH PRACIMANTORO)Syi'ir is one of the arts that was developed by the trustees to invite the public
to learn the religion of Islam. Syi'ir was originally a boarding school tradition which
has the advantage because of its function as a medium of instruction, advice, as well
as entertainment. However, the tradition Syi'iran then known by the public,
particularly the Javanese community, because of the excess. Proper communication
is needed to convey the messages syi'ir, persuasive communication's being one of
them. This study aims to determine the effect caused by the persuasive message
contained in syi'ir so as to encourage people to prosper the mosque.
This research is quantitative, as many as 154 respondents were included in
the study were derived from Ngulu village center, Pracimantoro, using a random
method (simple random sampling), here each member of the population has an equal
chance to be selected into the sample.
By using the product moment correlation analysis in SPSS 15, resulting
correlation between variables X and Y of 0.520 which means the relationship
between the variables are in sedang.dan Increased levels of society in understanding
the importance of the mosque prosperity influenced by persuasive message syi'ir,
which amounted to 27.1 % while the remaining 72.9% is influenced by factors
beyond the persuasive message syi'ir.NIM. 11730031 ALMA’RUF SYUHADA2016-04-19T00:45:31Z2016-04-19T00:45:31Zhttp://digilib.uin-suka.ac.id/id/eprint/20145This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201452016-04-19T00:45:31ZPEMILIHAN DAN PEMANFAATAN INSTAGRAM SEBAGAI MEDIA
KOMUNIKASI PEMASARAN ONLINE
(STUDI DESKRIPTIF KUALITATIF PADA AKUN INSTAGRAM @FREEZYBROWNIEZZ)The presence of smartphones facilitate the businessmen sell their goods
online, not only via Web, but also through social networks such as Facebook,
Twitter, and Instagram. This research is focused in Instagram as a social network
that is being widely used by the public to do business online, especially in
Indonesia. Freezy Browniezz is the one of online business that sells food products
that have been running for about three years which use Instagram as a media of
online marketing communications to help in promotion side.
This study was to determine the factors Instagram media selection as a
media campaign. The method used is descriptive qualitative method. The theory
that will be used is a theory of online marketing communications and selection of
media.
In utilizing and selection of media Instagram as a media of online
marketing communications, Freezy Browniezz-stages pass through several stages
namely; determine the purpose of marketing communication through modern
marketing communication model, the selection of media to recognize how the
customer's brain. There is a linkages Instagram with online marketing
communications that can be viewed through the four components in marketing.NIM. 11730043 DEWI RAHMAWATI2016-04-19T00:46:47Z2016-04-19T00:46:47Zhttp://digilib.uin-suka.ac.id/id/eprint/20146This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201462016-04-19T00:46:47ZNEW MEDIA DAN PERILAKU KONSUMEN
(STUDI KORELASI PENGARUH PENGGUNAAN AKUN INSTAGRAM @MD_STORE_HIJAB TERHADAP
PERILAKU MEMBELI DI KALANGAN MAHASISWI FAKULTAS EKONOMI ANGKATAN 2011
UNIVERSITAS PEMBANGUNAN NASIONAL “VETERAN” YOGYAKARTA)Instagram application is one of social media which is discussed and favored
by most people recently; including indonesian people. from the first time it is
inroduced, the number of people using instagtam keep increasing. this could be used
as a bussines opportunity. one examples is @ md_store_hijab, a store which sale
clothing such as hijab and other. the folowers keep increasing everyday, some of the
costumers are university students from the faculty of economy of universitas
pembangunan nasional veteran yogyakarta. shopping on @md_store_hijab giving you
new options and conveniences in shopping, this affect to the consuments behaviours.
Instagram account of @md_store_hijab is a part of new new media suited
with the characteristic and the use. As a produsen, instagram account
@md_store_hijab take part in influence the customers, The role played by, among
others, is attracting the attention of consumers, the consumer interest, in order to
cause a desire and a process of consumer purchase.
This research aims to determine and to know how big the influences of
@md_store_hijab instagram account to consumen behavior. The subject of this
research are women students of faculty of economy of universitas pembangunan
nasional veteran yogyakarta in the academic year 2011. This research use quantitative
metode, and to answer the problem formulation and tested these hypotheses used one
type of quantitative research which type of survey research. The result of this
research showed that there is influences of @md_store_hijab instagram account to
consumen behavior of women students of faculty of economy of universitas
pembangunan nasional veteran yogyakarta in the academic year 2011 by 52%.NIM. 11730049 HANAFI’AH HIDAYATUR ROHMAH2016-04-19T00:48:19Z2016-04-19T00:48:19Zhttp://digilib.uin-suka.ac.id/id/eprint/20147This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201472016-04-19T00:48:19ZANALISIS ISI PESAN PERMASALAHAN SOSIAL
DALAM INTERNET MEME
(STUDI DESKRIPTIF KUANTITATIF PESAN PERMASALAHAN SOSIAL
DALAM INTERNET MEME DI FAN PAGE MEME COMIC INDONESIA
PERIODE NOVEMBER 2015)In the past years, there’s a new media on the field of internet communication
that gains popularity named internet meme. The Internet meme is a form of visual
entertainment, which can manifest in many different formats, such as a still
image, an animated GIF, or even a video.
One of the most popular internet meme site in Indonesia is facebook fan page
Meme Comic Indonesia. Here everyone can upload his meme creation and then
the admin can decide which meme are will be shown. The important value of a
meme is that it can be use to talak about social life, to tell everyday stories and
also about life itself. Therefore a lot of internet meme are showing real social
problems.
The researcher wants to research the social problem messages in the internet
meme in Meme Comic Indonesia on the period of November 2015 using
descriptive quantitative content analysis. The results shown that there are seven
out of nine social problems message such as poverty, crime, family
disorganization, young generation in modern society, violation of society norms,
environment, and bureaucracy problems. Messages of young genereation in
modern society got the highest score, whereas war and demography problems
have none at all.NIM. 11730052 AKBAR MUSLIM SYARIF ASMARAWAN2016-04-19T00:50:07Z2016-04-19T00:50:07Zhttp://digilib.uin-suka.ac.id/id/eprint/20148This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201482016-04-19T00:50:07ZKARAKTERISTIK PEMBERITAAN PEMBANGUNAN DAERAH
( ANALISIS ISI PEMBERITAAN TENTANG TEMANGGUNG DI HARIAN SUARA
MERDEKA EDISI 1-28 FEBRUARI 2015 )This research is mix-method quantitative and qualitative about characteristic of
news development in Temanggung at SuaraMerdeka from 1st to 28th February
2015. using descriptive analysis and interview method. where the researcher use it
only to describe the messages in every news that has been analyzed.
The researcher analyzed the news about develepment according to the body news
such as lead, body and leg of the news. The researcher found that the news in
SuaraMerdekaabout the development of the district and the village are dominant,
with 45% out of 20 news. All of the title in the news was made simple, with quote
lead dominating the lead according to lead writing style with 35%. And according
to 5w+1h, „who‟ are dominant with 40%. Most of the body news were using
reverse pyramid. And also 80% of the development news were using leg news.
The researcher also found that there‟s a three main characteristic of the news
about development in Temanggung District, objective, factual and important.NIM. 11730056 NOFRIZA ANDI NUGRAHA2016-04-19T00:51:45Z2016-04-19T00:51:45Zhttp://digilib.uin-suka.ac.id/id/eprint/20149This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201492016-04-19T00:51:45ZPERAN KOMUNIKASI KELOMPOK DALAM KONSEP DIRI
(STUDI DESKRIPTIF KUALITATIF PADA CHELSEA INDONESIA SUPPORTER CLUB JOGJA)This research titled role of communication groups of self concept. The group in this
study is a community of football supporters Chelsea Indonesia Supporters Club (CISC)
Jogja. This study aims to determine how the role of communication in the community
CISC Jogja groups of self-concept of its members. Through a qualitative descriptive
approach, this study seeks to understand, interpret and describe the phenomenon that
occurs in the object's state football fans, in this case the Community CISC Jogja and its
contribution to the formation of self-concept. This is a descriptive study considering the
data collected in the form of an explanation of the informant. The technique of collecting
data using interviews and observation. This study uses group communication theory as
theory analysis of the object of discussion.
The results of this study are communication group members often done through a
variety of activities to make them become confident in communicating. This confidence
arises through a process of adjustment, which makes them acceptable in the community.
The number of informal activities in the community are also able to bring its members, so
as to make them feel comfortable in doing interaction. In addition, the values in groups
such as family values and solidarity made them have a sense of pride in the community.
Of their bid to become the pride of their own identity as a community member CISC
Jogja.NIM. 11730057 ANAS SYAFIQ DARMAWAN2016-04-19T00:53:13Z2016-04-19T00:53:13Zhttp://digilib.uin-suka.ac.id/id/eprint/20150This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201502016-04-19T00:53:13ZEVALUASI KOMUNIKASI PERSUASIF PT. HEALTH WEALTH
INTERNATIONAL (HWI) DALAM MENARIK ANGGOTA MELALUI
ACARA SHARE THE OPPORTUNITYThis research aimed to get an overview of the evaluation of persuasive
communication by PT. Health Wealth International (HWI) in attracting members
through events Share The Opportunity (STO) seen from persuasive
communication techniques PT. Health Wealth International, obstacles in the
implementation of persuasive communication.
This research is a descriptive qualitative approach. Subject of research is
PT. Health Wealth International (HWI). Data collection techniques include
observation, interviews and documentation. The analysis technique used in this
research is a model analysis technique proposed by Milles and Huberman that
consists of data reduction, data presentation, and conclusion. Technique
authenticity of data used triangulation technique source.
Based on research that have been done, showed that: 1) evaluation of
persuasive communication used by PT. Health Wealth International (HWI) in
attracting members through events Share The Opportunity (STO) is a technique
associations, integration techniques, discipline techniques, techniques settings
and techniques red herring. 2) obstacles that arise in the implementation of
persuasive communication originating from the PT. Health Wealth International
(HWI), participants STO, and the environment.NIM. 11730088 TRI PUJI SETIAWATI2016-04-19T00:55:18Z2016-04-19T00:55:18Zhttp://digilib.uin-suka.ac.id/id/eprint/20151This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201512016-04-19T00:55:18ZPERSONAL BRANDING PEJABAT PUBLIK DI MEDIA SOSIAL
(ANALISIS ISI TIMELINE AKUN FANPAGE RIDWAN KAMIL PERIODE DESEMBER 2015)This research aims to determine the personal branding is built by Ridwan Kamil,
and the dominant personal branding featured in a post on account Fanpage
Ridwan Kamil period December 2015. The population of this study is to mail a
timeline Fanpage account Ridwan Kamil in December 2015 period were 63
submissions, and the sample used is the whole of the population. Methods of data
collection using screen capture documentation of items on the timeline Fanpage
account Ridwan Kamil, and by doing research literature obtained from books,
internet, coding sheet, and other studies are considered to be relevant.
The analysis result obtained is, items on the timeline Ridwan Kamil Fanpage
account during the period of December 2015 which consists of 63 items, as many
as 53 items reflect personal branding by taking the size of the theory of the
formation of the concept of personal branding eight by Peter Montoya. Of the 53
such items, can be specified in 18 submissions or 33.96% including specialization
category, 10 posts or 18.86% including the leadership category, 12 items or
22.64% including personality category, two submissions or 3.77% including
category difference, 3 submissions or 5.66% are seen, two submissions or 3.77%
excluding the category of unity, 3 submissions or 5.66% excluding the category of
firmness, and 3 shipment or 5.66% including goodwill category. Meanwhile,
personal branding is the most dominant emerging personal branding specialization
category that gets the acquisition frequency of 18 items or 33.96%.NIM. 11730093 ZAMIATUL LAELLY2016-04-19T00:56:43Z2016-04-19T00:56:43Zhttp://digilib.uin-suka.ac.id/id/eprint/20152This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201522016-04-19T00:56:43ZANALISIS KHALAYAK DALAM MENONTON FILM BOLLYWOOD
(SURVEI PADA MAHASISWA FAKULTAS DAKWAH DAN KOMUNIKASI UIN SUNAN KALIJAGA YOGYAKARTA)This research is motivated by the history of Bollywood movies in
Indonesia that had become one of the most popular movies in the '90s and then
slowly began to recede in the presence of other entertainment such as Hollywood,
Hallyu known as K-Pop, Anime from Japan, and so forth. But in mid-2014,
Bollywood reappeared and received another enthusiastic fans. It is shown by the
vigorous broadcasts of Bollywood movies in various television channel which is
broadcasted almost everyday. It showed with a new style, more interesting and
more varied.
In this study, researcher wants to investigate about the audience when they
watch bollywood movies. By using Used and Gratification theory, researcher
wants to analyze and determine the relationship between the audiences’ need to
the media with the active audience of using the media and want to know the trend
in Da'wa and Communications Students as an object in this study whether as
audiences are an active or a passive audience to watch Bollywood movies.
This study uses a quantitative survey. Researcher made observations and
collected data by spreading the questionnaire, then tested and processed levels of
validity and reliability then performed data analysis using statistical tests. In the
analysis of the data, there found a significant relationship between the need to be
active in using the media that sig <α (0,05) = 0.01 <0.05. And on the level of
activity of students of the Faculty of Da'wa and Communication in watching
Bollywood movies which contained 7% of students with a low level of activity,
61% middle, and 9% high. Thus concluded that, students of the Faculty of Da'wa
and Communication included in the category of the audience with middle
liveliness level in watching Bollywood movies.NIM. 11730130 SITI AIMMATUL KHOIRIYAH2016-04-19T00:58:06Z2016-04-19T00:58:06Zhttp://digilib.uin-suka.ac.id/id/eprint/20153This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201532016-04-19T00:58:06ZPENGARUH KECENDERUNGAN MENGGUNAKAN MEDIA SOSIAL
TERHADAP PENYEBARAN INFORMASI KESEHATAN
(ANALISIS REGRESI LINIER SEDERHANA PADA AKUN TWITTER @BLOGDOKTER)The purpose of this study is to determine whether there is a positive
relationship between the intention of using social media and health information
dissemination to the followers of @blogdokter account. This study uses
descriptive quantitative research methods with survey explanative model. Data
collection technique that is used in this study questionnaire. For data analysis
techniques, researcher uses simple linear regression analysis.
Before the existance of social media, to obtain health information,
someone has to hold a meeting face to face with the people who are competent,
like medical experts or doctors. However, after the advent of social media, many
people started to use its role to disseminate informaiton about health. Such as one
conducted by Doctor Made, in his Twitter account, @blogdokter. An account with
the number of followers more than one million users is quite active in providing
health information. However, the number of followers does not indicate the
intention of the use of an account.
Based on the test results and data analysis that has been done, it can be
concluded that the intention of using social media has a significant influence on
the dissemination of health information at @blogdokter followers Twitter
account, that is equal to 48.8%. While the remaining 51.2% is influenced by other
factors that not examined in this study. The analysis from this study results that
hypothesis "there is a positive relationship between the intention of using social
media and health information dissemination to the followers of @blogdokter
account" is acceptable.NIM. 11730139 ESTIKOMAH2016-04-19T00:59:28Z2016-04-19T00:59:28Zhttp://digilib.uin-suka.ac.id/id/eprint/20154This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201542016-04-19T00:59:28ZPENANGANAN PENGADUAN MASYARAKAT SEBAGAI
PENDUKUNG IKLIM ORGANISASI
(STUDI DESKRIPTIF KUALITATIF PENANGANAN PENGADUAN MASYARAKAT DI SEKSI
INFORMASI DAN SARANA KOMUNIKASI KANTOR IMIGRASI KELAS I YOGYAKARTA)Complaint handling becomes an important thing that can be a medium to
improve the quality of work or services in an organization. This research describes
about complaint handling in Information and Communication section as the
division that handles the complaint received by Imigrasi Kelas I Yogyakarta
office. Complaints that received by organization can affect the employees’ work.
This research illustrates how public complaint handling supports the
organizational climate in this section (Information and Communication section).
The positive organizational climate can affect the quality of employees
performance, so that the better service will be provided by organization
This research uses qualitative descriptive method. The data was collected
using observation, in-depth interview and documentation. To check the validity of
the data, the author uses a triangualtion of sources.
The result of this research shows that public complaint handling supports
the organizational climate in this section in accordance with the dimension of
organizational climate of Stringer which include structure, standards,
responsibility, recognition, support and commitment. Organizational climate in
this section becomes pleasant because the employees feel that they have high
responsibility to face and finish the complaints, support each others and look for a
solution together. Moreover, the proudness of their work, motivation to do the
better work and loyality toward organization increase because of those public
complaint handling.NIM. 12730001 WIDYA LARASATI2016-04-19T01:00:42Z2016-04-19T01:00:42Zhttp://digilib.uin-suka.ac.id/id/eprint/20155This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201552016-04-19T01:00:42ZEVENT KESENIAN SEBAGAI MEDIA KOMUNIKASI DALAM
MELESTARIKAN BUDAYA DAERAH
(STUDI DESKRIPTIF KUALITATIF PADA EVENT BALE SENI OLEH SENIMAN PERANTAUAN
ATJEH YOGYAKARTA)In this research, researchers try to explain about Bale Seni event as a
media of communication in preserving the local culture. Due to this condition,
currently the local culture should be given more attention. The local culture being
eroded and forgotten in life. This worry will impact to future generations. Thus
desperately needs a real movement relates to the preservation of local culture. For
example, some cultural and art from Aceh which is forgotten by the generations.
Besides, the values in this culture hardly known anymore. Therefore, Seniman
Perantauan Atjeh (SePAt) Yogyakarta held an art event called Bale Seni.
This research describes the application of communication media in Bale
Seni 2014 event held by the Seniman Perantauan Atjeh (SePAt) Yogyakarta. In
this research used qualitative method and in-depth interview, literatur review and
observation techniques. The focus of this research is the application of
communication media functions. Any implementation of the communications
media function in Bale Seni 2014 event can be viewed from any interviews whom
interviewed by researcher. In the process, the researcher tried to collaborate
between intercultural communication, communication media and cultural
preservation. In this case, members of the Seniman Perantauan Atjeh (Sepat)
Yogyakarta try to persuade other immigrants who came from Aceh to re-look at
the culture of Aceh and it held at Bale Seni event as a form of preserving Aceh’s
cultural.NIM. 12730004 FATHAYATUL HUSNA2016-04-19T01:01:54Z2016-04-19T01:01:54Zhttp://digilib.uin-suka.ac.id/id/eprint/20156This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/201562016-04-19T01:01:54ZSTRATEGI KOMUNIKASI PEMBANGUNAN DALAM
MEWUJUDKAN VISI MISI ORGANISASI
(STUDI DESKRIPTIF KUALITATIF DALAM BIDANG KESEJAHTERAAN SOSIAL PEMERINTAH
PADA KABUPATEN PURWAKARTA PERIODE 2013-2018 )Communication is a process that exists at the time of communicators
convey a message to the communicant. Communication can be established
anywhere and by anyone in the world, including by the Government to its people.
Purwakarta District Government, is a communicator who seek to convey
messages on the construction of 851 566 inhabitants. Message development
purwakarta district government delivered in the form of a vision, which is
"Purwakarta Berkarakter" with three points of mission. As a communicator,
sending a message to so many people, it will takes an effort and also strategies for
the vision and mission can be known by the public and also can be realized. It
attracted the attention of researchers to find out how the government's
communications strategy of development realize its vision and mission in
Purwakarta regency.
This study used qualitative methods to collect descriptive data in the form
of words written or spoken by informants. Data collection methods that used in
this study were interviews and field observations in District Secretariat of
Purwakarta. The data analysis was conducted by decipher, interpret and draw
conclusions in a systematic form of writing. The validity of the data in this
research using triangulation of data analysis techniques, and the results of this
research will describing the efforts (strategies) that government used to realizing
the vision and mission of the District.NIM. 12730073 ZULFIYAH PRAMUDYANDARI2016-08-02T01:01:48Z2016-08-02T01:01:48Zhttp://digilib.uin-suka.ac.id/id/eprint/21260This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212602016-08-02T01:01:48ZHUBUNGAN KOMUNIKASI INTERPERSONAL TERHADAP
KINERJA KARYAWAN
(STUDI PADA KARYAWAN GRIYA PERBELANJAAN MEKAR YOGYAKARTA)Griya Perbelanjaan Mekar is one of the supermarkets that have been long
established in Yogyakarta, located on the street Kaliurang Km. 7,3 No. 37
Yogyakarta. In terms of human resources, employee at the Griya Perbelanjaan
Mekar has worked for more than 15 years. Researchers have considered the
relatively long duration of action, a lot of variables that affect the performance of
employees, one of which is the interpersonal communication. This research was
aimed (1) to know how interpersonal communication employee at Griya
Perbelanjaan Mekar Yogyakarta, (2) to know how employee performance at Griya
Perbelanjaan Mekar Yogyakarta, and (3) to know how correlation between
interpersonal communication to employee performance at Griya Perbelanjaan
Mekar Yogyakarta.
This research uses survey method. The data obtained from
questionnaires. Data collection instrument was a questionnaire response sheet.
Before being used for data collection, research instruments were tested for validity
and reliability. The method of analysis used in this study is descriptive
quantitative. The subjects of this research is employee of Griya Perbelanjaan
Mekar Yogyakarta, amounting 25 respondents.
The result of this research showed that interpersonal communication
employee of Griya Perbelanjaan Mekar show on the excellent category average of
4,25 on a scale of 5. Employee performance employee of Griya Perbelanjaan
Mekar show on the excellent category average of 4,38 on a scale of 5. There is a
correlation between interpersonal communication to employee performance at
Griya Shopping Mekar significantly correlation value of 0,5205 and 27,09 % of
interpersonal communication contribute to employee performance.NIM. 10730020 EVA NOFIYANTI2016-08-02T01:03:02Z2016-08-02T01:03:02Zhttp://digilib.uin-suka.ac.id/id/eprint/21261This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212612016-08-02T01:03:02ZPERAN HUMAS PT KERETA API INDONESIA DAERAH OPERASI 6 DALAM
MEMULIHKAN CITRA PERUSAHAAN
(STUDI KASUS PERISTIWA KECELAKAAN DI PERLINTASAN KERETA API 732, TEGALYOSO, BANYURADEN,
GAMPING, SLEMAN TAHUN 2014)Research was conducted to describe the form of rules by public relations PT. Kereta Api
Indonesia Operation Area 6 in building the image of the corporation after accident at railway 732
Gamping, Yogyakarta. Many people has bad persepsion to PT. Kereta Api Indonesia after this
accident, especially for victim’s familys.
This research uses a qualitative whit a type of case study method. The subject of this
research is the public relations division of PT. Kereta Api Indonesia Operation Area 6. While the
object of research is the role publick relation division to build the image of PT. Kereta Api
Indonesia Operation Area 6. Informan research selected purposively. Data colected trough a
literature study, documentation, obsrervation and depth interview. Methods of data analysis
using the analysis matching dominant patern (patern maching). Checking the accuracy of the
data using triangulation techniques
Result of the research shows that public relation PT. Kereta Api Indonesia Operation
Area 6 used fourth category according to the concept of role Dozier and Broom, which is as
expert advisors (expert prescriber), a facilitator of comunication, problem solving process
facilitator, and comunications technician.NIM. 10730052 MOHAMMAD ADHIN NUGROHO2016-08-02T01:04:58Z2016-08-02T01:04:58Zhttp://digilib.uin-suka.ac.id/id/eprint/21262This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212622016-08-02T01:04:58ZBENTUK PERSONAL BRANDING MELALUI MEDIA SOSIAL
(STUDI DESKRIPTIF KUALITATIF PERSONAL BRANDING SAPTUARI SUGIHARTO MELALUI
AKUN TWITTER PRIBADI @SAPTUARI)This study discusses how the personal branding of Saptuari Sugiharto
through personal accounts @Saptuari. This research was done in the interest of
the change in which not only good services that can be branding. The
development of media and technology allows people to do branding on himself
even not just corporate branding but also personal branding.
This study aims to understand the personal branding trought the method
used is a qualitative approach. Methods of data collection using in-depth
interviews, and documentation. Method s of data analysis using data reduction,
data presentation, and conclusion, for the validity of the method of data using data
triangulation technique.
Twitter was originally used as a medium of communication for
dissemination needs for Saptuari Sugiharto. After the social needs are met and the
more followers on Twitter. Twitter turned into a media role to establish personal
branding. Formation Saptuari personal branding through eight stages are
supported by the features of Twitter. establishment of Saptuari personal branding
via Twitter emphasis on the business and social world that is being undertaken. In
this study we able to see Saptuari attention to the consistency of content and
image to be formed, an update on a regular basis @Saptuari account, prioritize
style of writing and use of a word that shows character and characteristics
Saptuari.NIM. 11730005 LAKSITA WIKAN NASTITI2016-08-02T01:12:54Z2016-08-02T01:12:54Zhttp://digilib.uin-suka.ac.id/id/eprint/21263This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212632016-08-02T01:12:54ZBAHASA JAWA NGOKO DIALEK SURABAYA DI TELEVISI
(EFEKTIVITAS PENYAMPAIAN BERITA DALAM PROGRAM ACARA POJOK KAMPUNG
JTV DI SURABAYA TIMUR)This research tend to define the effectivenes of Javanese ngoko with
Surabaya’s dialect language in news program entitled Pojok Kampung which
shown by JTV toward people who lived in east Surabaya. This research is
quantitative research entitled “Javanese Ngoko with Surabaya’s Dialect in
Television (Effectiveness Delivery of News on Program Pojok Kampung JTV in
east Surabaya)”. The effectiveness in this research measured by using analysis
method called Direct Rating Method (DRM) through some aspects which are
attention, comprehension, cognitive effect, affective effect, and behavioral effect
as measuring instrument of effectiveness media. Data resource which used in this
research is primary data throught questionnaire and secondary data is
documentation from books, internet, also archives.
The outcome from this research is Javanese ngoko with Surabaya’s dialect
usage in media is effective with the average points of attention is 3,47, average
points of comprehension is 3,67, average point of cognitive effect is 3,485,
average points of affective effect is 3,215, and average points of behavioral effect
is 3,275. The scale points in Direct Rating Method (DRM) table has average
aspects points 65,037 which counted as good in television news program.
Javanese language in media is effective to attracts attention, effective to giving
comprehension, effective to give some informations, quite effective to influence
emotional and it’s quite effective to influence behavior.NIM. 11730010 APRILIA FATMAWATI2016-08-02T01:14:18Z2016-08-02T01:14:18Zhttp://digilib.uin-suka.ac.id/id/eprint/21264This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212642016-08-02T01:14:18ZPENGARUH AKUN INSTAGRAM JAVAFOODIE TERHADAP MINAT BELI
KONSUMEN
(ANALISIS REGRESI SEDERHANA PADA PENGUNJUNG STUDIO KOPI DI YOGYAKARTA)The purpose of this research is to know the effect of social media for
consumptive achievement at Studio Kopi. The method used in this research is
description qualitative method. This research use interview and observation as the
technique of gathering data. Researcher is interview on Studio Kopi in gathering data
and use observation technique on java foodie instagram account
Java foodie is one of social media that intense to visit by culinary, especially
on instagram. The main theme java foodie is always on air or update about the menu
food in jogja. The table on instagram showed that there are more than 45 K followers
in Java foodie instagram account. For many things that share by Java foodie, there is
a special place in jogja which serve unique menu, it is Studio Kopi. Main menu from
Studio Kopi are cappuccino, Americano, and famous red velvet cake..
The result show that social media especially instagram has effect to increase
the human consumptive achievement, there are fulfilled the effective message and
emotional message method. There is more efficient in time, place and money. Human
will be fast to get information about menu on Studio kopi, so people feel exited. And
it will make increasing the consumptive achievement at studio kopiNIM. 11730023 AHMAD MAKHIN2016-08-02T01:15:37Z2016-08-02T01:15:37Zhttp://digilib.uin-suka.ac.id/id/eprint/21265This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212652016-08-02T01:15:37ZPENGARUH KOMUNIKASI INTERPERSONAL
TERHADAP KEPUTUSAN MEMBELI BATU AKIK
(SURVEY PADA PEMBELI BATU AKIK DI SKYLIGHT PLAZA MAGELANG)Gemstone is a stone which has its own uniqueness. Atfist the stone is
popular amongst older people but now the younger generation likes it too. In
Indonesia, gemstone has been discovered since a long time ago, although it's only
recently that the stone has become famous . This has been proven by the profit
and the ridiculous price of the gemstone.
In this research this time I will study the effect of interpersonal
communication the decision of buying gemstone, the survey will be taken place
on Skylight Magelang market. According to the survey on that market
interpersonal communication has only little effect on the decision of buying
gemstone, this may caused by personal communication is more effective to
persuade the people.
In this research the result is that interpersonal communication does not
have a large impact on the decision of buying gemstone. According to
independent variable or interpersonal communication R Square is 0,026 this
shows that independent variable or interpersonal communication has only
contributes 2,6% against dependant variable or the decision of buying, while the
other 97,4% is affected by other variable.NIM. 11730044 HARRY PURNOMO AJI2016-08-02T01:16:50Z2016-08-02T01:16:50Zhttp://digilib.uin-suka.ac.id/id/eprint/21266This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212662016-08-02T01:16:50ZFRAMING LEMBAR AGAMA ISLAM DJAKA LODANG
(ANALISIS FRAMING WILLIAM A. GAMSON DAN ANDRE MODIGLIANI PADA LEMBAR
AGAMA ISLAM MAJALAH DJAKA LODANG EDISI MARET-MEI 2015 )In this everchanging modern world that we live in, Yogyakarta that known for its culture
still had a mass media that contains local cultural content named Djaka Lodang. In this magazine
that known for it’s cultural reserve, contains a column that’s interesting such as Islamic religion
column. Djaka Lodang is a cultural magazine, so the columns about Islamic religion are
interesting to find out how Islam is perceived in this magazine.
From that, the researcher wants to research the frame in the columns of Islam religion in
Djaka Lodang with the frame model of Gamson &Modigliani on the period of march until may
2015. In this research, researcher found that these columns are made by a sender and also there
are three sender on that period, and that the portion of sender’s writings that has been published
are not equal. With one senders writings got published five times out of seven or 70%.
The results is that there’s often a writings about hot issues, and about cultural
things in Yogyakarta but with Islamic viewpoint. The researcher also found that there are three
models of message style that’s used by the writer that is explanatory, logic-argumentative, and
narative. From that three models, explanatory style are dominant where it’s often used by writers
named Ki Ismadi with his writings about hot issue and cultural Yogyakarta’s culture with Islamic
viewpoint. So it can be assumed that the framing in Islamic religion columns in Djaka Lodang
are inclined to actual issues and cultures in Yogyakarta with Islamic viewpoint and using the
explanatory model.NIM. 11730065 RIZWI FARIKI PERDANA PUTRA2016-08-02T01:18:18Z2016-08-02T01:18:18Zhttp://digilib.uin-suka.ac.id/id/eprint/21267This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212672016-08-02T01:18:18ZINTERAKSIONISME SIMBOLIK SANTRI TERHADAP KIAI DALAM
ELEMEN KOMUNIKASI
(STUDI DESKRIPSI KUALITATIF DI PONDOK PESANTREN AL MUNAWWIR KRAPYAK
YOGYAKARTA)This research aims to determine the perspective of symbolic interactionism students to kiai in
the communication process in Al Munawwir Islamic Boarding SchoolKrapyak Yogyakarta.
To achieve the objectives of the study, researchers used a qualitative approach, with
qualitative descriptive type. The subjects in this study were students at Al Munawwir
Boarding SchoolKrapyak Yogyakarta. Data retrieval is done through interviews and
observation for 3 months.
These results indicate that the symbolic interactionism students are not deterministic. That is,
what is done by the students of the kiai is a subjective awareness of students who interpret
certain symbols through interaction. The fact then that creates a social world for
students.Social world that includes an appearance.Social world that includes an appearance,
gestures and symbolic language emerged in social situations, so in this context, the social
world at the boarding school students can be said is a product of individuals seen as actors
who are active.NIM. 11730068 M HAMAM ALFAJARI2016-08-02T01:51:45Z2016-08-02T01:51:45Zhttp://digilib.uin-suka.ac.id/id/eprint/21268This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212682016-08-02T01:51:45ZKOMUNIKASI TERAPEUTIK PASIEN SKIZOFRENIA
(STUDI DESKRIPTIF KUALITATIF KOMUNIKASI TERAPEUTIK ANTARA PERAWAT DAN
PASIEN DI RUMAH SAKIT JIWA GRHASIA YOGYAKARTA )COMMUNICATION BETWEEN THERAPEUTIC NURSE AND
SCHIZOPHRENIA PATIENTS IN MENTAL HOSPITAL GRHASIA
YOGYAKARTA.
Schizophrenia is a chronical psychiatric disorder that has serious problems
may require lengthy treatment. Communications that part of everyday life is very
important in nursing and instrumental in carry out the process of treatment in a
mental hospital. The process of therapy is known as a healing technique called
Therapeutic Communication. With this method expected the nurse can help the
healing process of patients.
This study uses qualitative descriptive study, which collected data using
observation, interviews, and literature. The subjects were nurses and patients with
schizophrenia who are hospitalized in the Psychiatric Hospital Grhasia
Yogyakarta, held on October 26, 2015 - January 29, 2016. Analysis of the data
obtained using the method of Miles and Huberman, and the validity of the data
itself is tested using triangulation.
The results showed that applied therapeutic communication consists of
five stages, namely the pre-stage of interaction, the introductory stage, orientation
stage, labor stage and termination stage. In doing therapeutic communication with
patients, caregivers in mental hospital Grhasia understand the principles of
therapeutic communication well, using certain techniques and guidelines for
health.NIM. 11730074 ANDRA WIDYA KUSUMA2016-08-02T01:53:09Z2016-08-02T01:53:09Zhttp://digilib.uin-suka.ac.id/id/eprint/21269This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212692016-08-02T01:53:09ZPOLA PENGGUNAAN INSTAGRAM DALAM MENGUNGGAH
KONTEN PUBLIC RELATIONS
(STUDI DESKRIPTIF KUALITATIF PADA PUBLIC RELATIONS DI DAERAH ISTIMEWA YOGYAKARTA)The use of social media has been a very massive in all walks of life in
Indonesia. Instagram as one of the social media based on a photograph also be
the one option to be active in the virtual world. Some of the innovation shown in
order to attract the user to use it. One innovation is the hashtag that is able to
collect some of the content into a single unit. Ease hashtag began to boom and is
used by many people not only as a collector content but also as up-branding the
content to be famous. One of the users is the public relations.
Related hashtag usage patterns, several users possessed distinctive
patterns including public relations. Instagram hashtag usage patterns in the
public relations there are several kinds of intensity of use, the types being used
and ways of making the idea of hashtags. Some of them has the distinction of
using the hashtag than people in other professions. This research will use
descriptive qualitative method to analyze deeper the hashtag pattern of hashtag
usage from public relations thought the deep interview and observation in the
Instagram.NIM. 11730086 IRHAS BADRUZAMAN2016-08-02T01:54:35Z2016-08-02T01:54:35Zhttp://digilib.uin-suka.ac.id/id/eprint/21270This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212702016-08-02T01:54:35ZPROSES PERSEPSI KOMUNITAS TERHADAP TAMPILAN VISUAL
SELEBRITI BERHIJAB SYAR’I DI TELEVISI
(STUDI DESKRIPTIF KUALITATIF PADA ANGGOTA HIJABERS COMMUNITY YOGYAKARTA)The aim of this study is to know how Hijabers Community Yogyakarta
(HCY) perceptions which are become the largest hijab community in Indonesia
towards visual performance from celebrity of their hijab that is usually found in
the television’s programs. The method of this study is descriptive qualitative. It is
used by using perception process theory. The researcher chooses Hijabers
Community Yogyakarta (HCY) as the object of the study because this community
being one of the largest muslimah community in Indonesia.
Today, Hijab Fashion is being trend not only in the world, but also in
Indonesia. Trend Fashion Hijab is also popular not only for women in the public
societies but also for celebrities. There are many celebrities who transform to use
hijab. It is usually found especially in the television, they start to use hijab.
In that mentioned perception process, the visual performance of the
celebrities in the television as stimuli will get attention to selection stage, and then
it will be organize and interpreted by the member of HCY towards visual
performance of the celebrities. The result of this study shows that the HCY
community perceives celebrity’s performance on wearing hijab looks interesting,
stylish, and fashionable, which is combined with colorful and also solid match
with suitable style, although there is some hijab style which is not suitable with
Islam’s law yet. So that, by using hijab for their performance, they can give
inspiration and motivation for other muslimah who watch them, especially for the
women who haven’t used hijab, are willing to wear it with pleasure.NIM. 11730102 TAMI KURNIAWATI2016-08-02T01:56:07Z2016-08-02T01:56:07Zhttp://digilib.uin-suka.ac.id/id/eprint/21271This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212712016-08-02T01:56:07ZTEKNIK KOMUNIKASI PERSUASIF DALAM MEMBANGUN
MOTIVASI BELAJAR ANAK
(STUDI DESKRIPTIF KUALITATIF PADA PENDAMPING ANAK ASUH
DI RUMAH SINGGAH ANAK MANDIRI YOGYAKARTA)This research discusses about persuasive communication in building
children's learning motivation by mentor at Rumah Singgah Anak Mandiri
Yogyakarta. This research focuses on mentor in persuading student. This research
also uses qualitative descriptive methode, with data collection techniques such as
interviews and documentation. Analyst data technique of this research such as
reduction data, data model (data display), and verification conclusion.
Theory of this research is persuasive communication, format and structure
message of persuasive. Motivation theory, technique of persuasive such as fear
appeal, emotional appeal, motivation appeal, reward appeal, and humoris appeal.
Factor influence learning motivation such as, ideals, the ability of children,
psychological conditions, and the environment.
The result of this research, persuasive communication technique is used by
mentor in mentoring children. Technique of mentor for persuasive of children is
through fear appeal, appeal motivation, and emotional appeal. This technique
always use in every process study. Message of this persuasive contain education,
religion, morality, and culture. In this process, mentor used one side in format of
message, because this format showing positif message and good for children.
Factors in building children's learning motivation has been succeed for building
children's learning motivation. Because this factors already exists in each children.
Therefore in every process mentoring, mentor always give a motivation to
children for keeping children’s learning motivation.NIM. 11730125 MEINAR AJI RIYADI2016-08-02T01:57:38Z2016-08-02T01:57:38Zhttp://digilib.uin-suka.ac.id/id/eprint/21272This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212722016-08-02T01:57:38ZKOMPONEN PEMBENTUK CITRA
ISLAMIC STATE OF IRAK AND SYIRIA (ISIS)
DI KALANGAN USTADZ DAN SANTRI
PONDOK PESANTREN KRAPYAK
YOGYAKARTARagil Suryo Pranoto.
The Factors that influence the Image of Islamic State of Iraq and Syiria (ISIS) in
Islamic Boarding Circle.
The phenomenal news about the ISIS makes numerous controversies.
There are pro and contra about it. The researcher tries to uncover what are the
factors that influence the image of ISIS among students and teachers in Al-
Munawwir Islamic Boarding School of Krapyak, Yogyakarta. The object of this
research is to analyze the factors that influence the image of ISIS among them.
The method of this research is descriptive qualitative, which gives the
whole view about the condition and symptom that occurs in each person or
certain group. This research takes place in Al-Munawwir Islamic Boarding
School of Krapyak, Yogyakarta, and the writer takes six informants in gaining the
data.
Based on the results of the research conducted, there are several factors
that influence the image. Such as media, element of image, and component that
forms the image of ISIS among the students and teachers. The variant and media
channel have strong influence in building the image. Moreover, the background of
students and teachers, the intelligence level, and their mindsets also influence the
element and component in building the particular image.NIM. 11730134 RAGIL SURYO PRANOTO2016-08-02T01:58:55Z2016-08-02T01:58:55Zhttp://digilib.uin-suka.ac.id/id/eprint/21273This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212732016-08-02T01:58:55ZKOMPETISI SURAT KABAR LOKAL DI YOGYAKARTA
(ANALISIS DAN APLIKASI TEORI NICHE PADA HEADLINE SURAT KABAR HARIAN
TRIBUN JOGJA DAN HARIAN JOGJA)The little of study is “The Daily Mass Media Competitition in Yogyakarta
(Analisys and Aplications Niche Theory at The Headline Tribun Jogja and Harian
Jogja)”. The formulating of problem of this research is whether there is
competition for get the content at Yogyakarta between headline Tribun Jogja and
Harian Jogja with Niche Theory aplication.
This study deos a content analysis and Niche Theory aplication. That
sampel of this research are headline Tribun Jogja and Harian Jogja. Researchers
do the analysis with make groups data and kuantitatif analiysis to know the
competition with use Levins.
The result of this study shows that both mass media are depending on the
same level of the media resources, shown by niche breadth. The competion level
of both mass media in getting the media resources are considered high, as also
shown by niche overlap.NIM. 11730149 SRI MULYANI2016-08-02T02:00:16Z2016-08-02T02:00:16Zhttp://digilib.uin-suka.ac.id/id/eprint/21274This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212742016-08-02T02:00:16ZANALISIS RESEPSI BUDAYA POPULER KOREA DI KOMUNITAS DANCE COVER
(STUDI PADA ETERNAL JEWEL DANCE COMMUNITY YOGYAKARTA)Korean Popular Culture (K-POP) comes to Indonesia in various mass media. It was aired by entertain programs such us dance, music, series, and fashion. Indonesian audiens as active audiens produce various meaning of the mass medias programs. That makes so many K-POP fans community was created and adopt the popular culture that given by K-POP. K-POP as new culture comes in the middle of Indonesian culture and thats also depend to the audiens it self. The audiens can give various meaning to the K-POP and adopt it to their daily live. This research was aimed to describe audiens reception of Korean Popular Culture (K-POP). This research using reception analysis Stuart Hall’s encoding-decoding. The type of the study was qualitative and focusing to the decoding of audiens from preception, thought, and interpretation. The data obtainable from in-dept interview with the Eternal Jewel Dance Community as informant of this research that consistant in K-POP. The informant was divided into three meaning positions these are Dominant Reading, Negotiated Reading, and Oppositional Reading. The result of this study showed that in some conditions the informant belong to negotiated reading and opposional reading. Age, gender, education, and experience also influence the way informant give the meaning. Such as the male informant that don’t agree about some man that adopt Korean girlband fashion. Different from the female informant that agree about it. But there is other female informant who don’t agree about it, from researcher analysis it happen because of the the different of education and experience that more than the other.NIM. 12730039 CAHYA TUNSHORIN2016-08-02T02:01:31Z2016-08-02T02:01:31Zhttp://digilib.uin-suka.ac.id/id/eprint/21275This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212752016-08-02T02:01:31ZIMPLEMENTASI BRAND IDENTITY “JATENG GAYENG”
(STUDI DESKRIPTIF KUALITATIF AKTIVITAS PROMOTION MIX PADA KEGIATAN PROMOSI
KEBUDAYAAN DAN PARIWISATA DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI
JAWA TENGAH)Brand identity is one of many aspects on brand management and can be
used to maintain region’s branding. This research aims to describe the brand
identity of city branding “Jateng Gayeng” using Kapferer’s Brand Identity Prism
and how the implementation of this identity on culture and tourism’s promotional
activities in Central Java Culture and Tourism especially on Marketing Section.
This research uses qualitative method. The data was collected using indepth
interview, observation, and documentation. To check the validity of the
data, the researcher uses a triangulation of source. The process of collecting data
was done by two steps. First, researcher tries to find the brand identity by
interviewing some key actors on Jateng Gayeng’s branding formation. Second,
after found the results, researcher then find how the implementation of brand
identity on promotional activities by Central Java Cultural and Tourism.
The results of this research were analyzed based on the aspects on
Kapferer’s Brand Identity Prism; those are physic, personality, culture,
relationship, reflection, and self-image. The results show the implementation of
brand identity on kind of culture and tourism’s promotional activities that held by
Central Java Culture and Tourism.NIM. 12730043 FINA FAUZIYAH2016-08-02T02:06:57Z2016-08-02T02:06:57Zhttp://digilib.uin-suka.ac.id/id/eprint/21276This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212762016-08-02T02:06:57ZPERAN KETUA PAGUYUBAN SEBAGAI KOMUNIKATOR DALAM MENANGANI KONFLIK (STUDI DESKRIPTIF KUALITATIF PADA PAGUYUBAN DRUMBLEK SALATIGA)The original art that was born from Salatiga City is Drumblek art.This folk art has developed so
rapidly every year. Formerly there was only one group of Drumblek art but now is widespread. The
impact led to many Drumblek art groups across the region in Salatiga. As the result there are many
competitions to demonstrate their identity, causing conflicts between Drumblek groups around
Salatiga area.
In this study, the researcher used the theory of group communication to handle the conflicts. The
method of this research used descriptive qualitative in-depth interviews. The subject of this
research is the chief of the Society Drumblek in Salatiga while the object of this study is the
role of the chief of the Drumblek society in Salatiga to handle the conflicts. This study focused
on the role of communicator as a chief of the Society of drumblek Salatiga. In this case, the
communicator's role in resolving conflicts in a way to unite, willingness to help, dominate, dodge
and compromise.
Handling the conflicts made the chief as a communicator using one of the five ways to manage the
conflicts. The result is that the chief as a communicator using a way to unite in resolving
conflicts by uniting all aspects in different ideas into one common goal to finish it with
deliberation.NIM. 12730065 GALUH WIDIANTORO2016-08-02T02:09:20Z2016-08-02T02:09:20Zhttp://digilib.uin-suka.ac.id/id/eprint/21277This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212772016-08-02T02:09:20ZSIKAP MAHASISWA TERHADAP PEMBERITAAN LGBT DI MEDIA ONLINE EDISI JANUARI-FEBRUARI 2016 ( STUDI DESKRIPTIF KUANTITATIF PADA MAHASISWA SOSIOLOGI ANGKATAN 2014 FAKULTAS ILMU SOSIAL DAN
HUMANIORA UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA)In this globalization era, technology grows very fast, especially internet media. Through this
media, everyone can connect to each other. This condition can affect the mass media growth.
Nowadays, there are many internet-based portal media, known as online media. Through this media,
people can acces information easily, wherever and whenever.
The mass media will unwittingly affect a person. The more intense someone uses mass media, the more
he cannot avoid the influence. How media affects a person is through preaching.
In the early 2016, almost all media, especially online media, reported LGBT phenomenon. It began
with the existence of several groups that supported LGBT, resulted in various response to the
incident. Therefore, media reported this phenomenon in various versions which lead to various
effects to the readers. Many have refused, but some agreed with LGBT. It was an interesting
phenomenon to researcher. The purpose of this study is to know the trend of negative attitude
toward LGBT news.
This study is conducted on second year students of Sociology, Faculty of Social Sciences and
Humanity, Islamic State University of Sunan Kalijaga Yogyakarta. This research is a quantitative
research by distributing questionnaires to 47 respondents. Once the data is obtained, the
researcher analyzes the data by finding the average score of each statement item. Result from this
study shows an average value of 2.40. This value belongs to the quite- negative attitude, means
there is a tendency of negative attitudes of Sociology Student toward the news LGBT in online
media.NIM. 12730069 LAILI USRIA2016-08-02T02:10:47Z2016-08-02T02:10:47Zhttp://digilib.uin-suka.ac.id/id/eprint/21278This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212782016-08-02T02:10:47ZPROSES PENETRASI SOSIAL PADA PEMBENTUKAN RELATIONSHIP
DEVELOPMENT DALAM MENJALIN HUBUNGAN BAIK
(STUDI DESKRIPTIF KUALITATIF PADA KOMUNIKASI INTERPERSONAL ANTAR AGAMA
DI SIMPUL IMAN COMMUNITY YOGYAKARTA)This research aim to describe the social penetration process to the creation of
relationship development in a good relationship to interpersonal communication
among religious in Simpul Iman Community. Researcher use descriptive qualitative
method with primary and secondary data sources. Datas from this research are the
observation, in-depth interview, documentations, and collecting references from
library. This research use analysis data method from Creswell, and to check the
validity of the data, researcher use a triangulation of techniques and sources.
This research is important to be done to know how someone who make a good
relationship with other which have a different religion can be a inspirator for other
to reduce the problems and obstacles. So the conflict in the name of religion can be
prohibited and reduced through interpersonal relationships.
The result of this research show that over all the stage of social penetration process
to the creation of relationship development happened in the Simpul Iman
Community. When the social penetration process is going well, so the relationship
development is going to be good also. The more social penetration process spread,
the higher relationship development is going to be strong, the good relationship that
existed also will be stronger.NIM. 12730070 M KHOLIL FAUZI2016-08-02T02:12:21Z2016-08-02T02:12:21Zhttp://digilib.uin-suka.ac.id/id/eprint/21279This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212792016-08-02T02:12:21ZLANGKAH-LANGKAH CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MEMPENGARUHI PEMBENTUKAN CITRA PERUSAHAAN (STUDI DESKRIPTIF KUALITATIF DI PT INDUSTRI JAMU DAN FARMASI SIDO MUNCUL TBK PADA CSR OPERASI KATARAK DI YOGYAKARTA)The Growth of globalization and back to nature lifestyle makes herbal industry and the competitive world of herbal medicines is increasing. Nowadays, competition is not just a matter of company products and services, but rather the image and reputation also has an important role. Activities Corporate Social Responsibility (CSR) is considered able to maintain the image and reputation of the company. CSR is an activity that must be done by the company as a manifestation of mutual company to the public, even it has been regulated by the government under Constitution Section 74 Number 40 Year 2007.
This research focuses to know the implementation of CSR to form the image of PT Industri Jamu dan Farmasi Sido Muncul Tbk through CSR programs cataract surgery. This research use descriptive qualitative research methods. The data was collected using In depth interviews, observation and documentation. Data analysis methods that was use are Data Reduction, Data Display, and Conclusion drawing / verification.
The results of this research on shows that implementation of CSR cataract surgery program that is run by PT Industri Jamu dan Farmasi Sido Muncul Tbk has gone through the right stages of formulating such a good CSR; engagement, assessment, identivication, plan of action, action and facilitation, and evaluation. All Stages done in collaboration with primary participation related to those activities include, PERDAMI branch Yogyakarta, Sleman regency and RSA UGM, because CSR is using Mixed pattern type. CSR cataract surgery that run also affect the image formation of PT Industri Jamu dan Farmasi Sido Muncul Tbk that described on the 6 dimensional imagery, including Dynemic, Cooperative, Business-wise, Character, Successful, Withdrawn.NIM. 12730079 ANNA HANIFAH2016-08-02T02:14:52Z2016-08-02T02:14:52Zhttp://digilib.uin-suka.ac.id/id/eprint/21280This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/212802016-08-02T02:14:52ZPROSES PEMBENTUKAN CITRA PARIWISATA DAERAH MELALUI
PERAN COMMUNITY DEVELOPMENT
(STUDI DESKRIPTIF KUALITATIF KOMUNITAS PENGRAJIN BATIK GUMELEM
DI KABUPATEN BANJARNEGARA)The image is a very important thing for a region. Image is used as a
measure of the existence of a region, if a region does not have a good image, the
opportunity to compete with the other Regions are also getting smaller. The image
can be established by various sectors, such as tourism sector in which involves all
levels of society including the people who run businesses in the tourism industry.
The tourism industry/service providers are all businesses operated by society who
produce goods or services for the tourism such as souvenirs and typical
handicrafts from certain regions. The handicraft is usually the production of the
society who is living in the surrounding area of tourism. People who gather into a
community and aim to achieve prosperity and independence can be called as the
Community Development. In this study, the researcher wanted to investigate how
the role of a Community Development can support the establishment of regional
tourism image through the image forming elements according to John S.
Nimpoeno which includes elements of motivation, cognition, attitudes and
perceptions. This study aims to determine how the role of Community
Development supports the establishment of a tourism image in the region. This
type of research is qualitative by using descriptive method. The results of this
study states that the role of Community Development in the form of facilitation,
education, representation/networking and skills can support the tourism image
forming elements such as motivation, cognition, attitudes and perceptionsNIM. 12730087 AMELIA WIDYA PANGESTI2016-10-03T06:45:33Z2016-10-03T06:45:33Zhttp://digilib.uin-suka.ac.id/id/eprint/22168This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221682016-10-03T06:45:33ZPENGARUH CELEBRITY ENDORSER IKLAN HONDA BEAT ESP DAN
HONDA BEAT POP ESP VERSI JKT48 TERHADAP MINAT BELI
(SURVEY PADA WARGA RUSUNAWA COKRODIRJAN YOGYAKARTA)The fast growing of advertising industry ignites binding rivalry between companies
in selling their products. Provider company such as Honda Astra is one of those companies
which continuosly competes to achieve maximum sales. One of efforts to achieve this goal is
by showing celebrity to endorse the promotion of the product, in order to get targeted
buyer.This quantitative research examines the influence of celebrity in Honda Beat ESP and
Honda Beat POP ESP advertisement, JKT48 version, as the free variable. The bonding
variable is the interest to buy from Rusunawa Cokrodirjan Yogyakarta students. This research
applies VisCAP theory, which is important concept in defining celebrity figure.
Through the description and interpretation towards the result of the research, as well
as the extrapolation towards the hypothesis test, this research reveals that there is positive
influence of the showing of celebrity in Honda Beat ESP and Honda Beat POP ESP
advertisement JKT48 version to interest to buy Honda Beat ESP and Honda Beat POP ESP
product. This positive influence is shown by the result number from T test, researcher knows
that thitung = 7,179 with the significant value 0,000 0,05. This study is the result of the
influence of Celebrity Endorser towards citizens’ buying interest at Rusunawa Cokrodirjan
Yogyakarta is 0,750 which is indicating that the relationship between these two variables is
strong. The result of simple linear regression testing shows that r square value is 0,567 which
means that Celebrity Endorser is able to explain about the contribution’s effect of citizens’
buying interest at Rusunawa Cokrodirjan Yogyakarta is 56,7% and the remaining 43,3% is
influenced bt the other factors.NIM. 08730004 MOHAMMAD NOUVAL2016-10-04T01:08:27Z2016-10-04T01:08:27Zhttp://digilib.uin-suka.ac.id/id/eprint/22169This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221692016-10-04T01:08:27ZSTRATEGI KOMUNIKASI POLITIK KIAI DALAM SUKSESI PILPRES 2014
(STUDI DI DESA GADU BARAT KECAMATAN GANDING KABUPATEN SUMENEP
MADURA)Presidential Election 2014 became a battlefield between supporters of the
two candidates advance; Prabowo-Hatta and Jokowi-Jusuf Kalla. The successful
team and supporting each candidate to provide support with all its might. Every
successful team has an strategy (campaign) to raise the political voice of the
community that supported candidates will win at the polls.
Every region has its strengths and strategies in each affecting people in
their environment. Included in Sumenep Madura which incidentally is still very
powerful clerics strength to affect the sound of the society.
For most of the Madurese position Kiai very high compared to ordinary
people. This is evident from a local adage; Bhuppa', Bhabhu', Ghuru, Rato
(Father-Mother, Teacher, and the Government). Not only manifested in the life of
social, political life was not a bit of the Madurese who dipend on his choice or
selection leader moslem (Kiai).
With charisma and status in society, political communication Kiai able to
convince the public in to branding a presidential candidate or candidate members
of the executive-legislative political communication campaign conducted by a
team of politicians of any parties. His ability to convey the messages of
communication to the public on the environment makes Madurese ta'dzim, and
what is delivered always get a positive response then mengamininya.
In this study, elaborated about how political communication strategy Kiai
in the village of Gadu Barat, Ganding Sumenep Madura. Through political
communication theory Harold D. Lasswell-reviewed research-descriptive analysis
of how political communication process was carried out in the field. More
specifically also described the proverb Madura, the basis of analysis. As for the
retrieval of data using qualitative research-phenomenological.
This study uses qualitative research using the method of field research that
the author went to the field to investigate political communication strategy
undertaken by Kiai in the 2014 Presidential Election in Gadu Barat village.NIM. 08730021 HASAN MA’ALI2016-10-04T01:10:20Z2016-10-04T01:10:20Zhttp://digilib.uin-suka.ac.id/id/eprint/22171This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221712016-10-04T01:10:20ZPELANGGARAN ETIKA KOMUNIKASI DAN NEGOSIASI DALAM NOVEL
(ANALISIS ISI PADA NOVEL “NEGERI PARA BEDEBAH”)Gufron, Negotiation Ethics Violations In Novel (Content Analysis In the novel "Negeri Para
Bedebah"), thesis. Yogyakarta: Faculty of Social Sciences and Humanities UIN Sunan Kalijaga, 2016.
This research is motivated by the phenomenon of violations that exist in the novel Negeri Para
Bedebah. This problem researchers found when investigators read Novel Negeri Para Bedebah.
encountered many ethical violations in the negotiations so that negotiations may harm others, in
which it can be applied by people who are not responsible in real life.
The purpose of this study to determine the violations that occurred in Novel Negeri Para Bedebah,
this is done so that later we can anticipate that these violations in real life.
This research is a qualitative descriptive study using descriptive analysis as a method of data
analysis. The data source for this study is Novel Negeri Para Bedebah, the novel written by veteran
writer with the pen name Tere Liye who has written dozens of novels. The data collection techniques
done by the study of literature.
This study shows that there are many ethical violations in Novel Negeri Para Bedebah. The analysis
of the data is that these violations become commonplace done by the officials as well as by
professionals. This is done because of a demand for the sake of which can be achieved without
regard to the rules and norms that exist.NIM. 09730007 GUFRON2016-10-04T01:11:49Z2016-10-04T01:11:49Zhttp://digilib.uin-suka.ac.id/id/eprint/22172This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221722016-10-04T01:11:49ZDIALEK PEMUDA MUSLIM TIONGHOA DALAM INTERAKSI SOSIAL
( STUDI DESKRIPTIF KUALITATIF DI KOMUNITAS MUSLIM TIONGHOA DI KOTA
SURABAYA)The Young Moslem of Tionghoa is one of the groups of people who
become part of the Chinese people as a whole. There is a phenomenon that the
Young Chinese ethnic cannot speak Chinese, they only understand a few terms in
the vernacular dialects including Mandarin Chinese. The mixed between
Indonesian and Chinese language is a typical language they use when interacting
with terms.
This research uses a qualitative description method that conducted in
Cheng Hoo Mosque, the city of Surabaya. Data were collected through
participatory observation, in-depth interviews and review documents. In this
study, researcher found that dialect Young Moslem of Tionghoa in social
interaction reflected varieties of the language they use. The language of Pasar
Atom is an everyday language that characterizes the ethnic Tinghoa living in
Surabaya. The Language of Pasar Atom is a mixture of Indonesian, Surabaya
accent of Javanese dialect, the Hokkien dialect, the Khek dialect (Hakka) and
Mandarin.NIM. 09730018 ARIF ROKHMAD2016-10-04T01:13:10Z2016-10-04T01:13:10Zhttp://digilib.uin-suka.ac.id/id/eprint/22173This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221732016-10-04T01:13:10ZPENGARUH KOMUNIKASI ORGANISASI TERHADAP
KEPUASAN KERJA KARYAWAN PADA
PT. HARPINDO JAYA YOGYAKARTACommunication is a two way process that resulted in the exchange of information
and understanding between individuals involved. This study aims to determine
and analyze the influence of the organization's communication on job satisfaction
of employees of PT. Harpindo Jaya Yogyakarta Sleman branch. Organizational
communication can be defined performances and interpretation of messages
between communication units that are part of a particular organization. An
organization composed of units of communication in hierarchical relationships
between each other and function in an environment (Pace and Faules, 2005). Job
satisfaction is as a general attitude of the people towards their job. (Robbins,
2009). Samples totaling 89 respondents with techniques samples using
Proportional Stratified Sampling. Data analysis techniques in this study using
regression analysis. The calculation in the simple regression obtained t value
amounted to 6,250 and 0,000 tsig smaller than 0,050. The conclusion of this study
is partially organizational communication have positive influence and significant
impact on job satisfaction of employees of PT. Harpindo Jaya Yogyakarta Sleman
branch..NIM. 09730040 SATRIA PUTRA DWI PAMUNGKAS2016-10-04T01:14:44Z2016-10-04T01:14:44Zhttp://digilib.uin-suka.ac.id/id/eprint/22174This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221742016-10-04T01:14:44ZEFEK TAYANGAN KEKERASAN DALAM FILM ANIMASI PADA ANAK-ANAK
(FOCUS GROUP DISCUSSION FILM ANIMASI MASHA AND THE BEAR
PADA SISWA SEKOLAH DASAR NEGERI PANGGANG)The animation movie is one of alternative entertainment for children. But not
all animation movies suitable for children, especially because it contained, such as
violence. The Violence can cause aggressive behavior to children who watch it. One
of animated films that containing violence is Masha And The Bear. The film tells the
child, bear, and other persons who commit acts of violence, such as pushing,
throwing, and hitting.
Meanwhile, the film has a major effect on the growth and development of
children, especially children in elementary school. This study tries to find out how the
effects of violence in the animated film impressions Masha And The Bear in the SDN
Panggang. This study used a qualitative descriptive study that systematically describe
the properties and relationships of the object studied. The data in this study were
obtained through Focus Group Discussion techniques to elementary school students
who meet the criteria for research purposes to determine the effect of animated
feature films Masha And The Bear in students.
The results of this researh that the effects received by each child differently to
mass media messages on the display of animated films Masha And The Bear. From
the results of a study on SDN Panggang can be concluded that elementary school
students affected by exposure to the effects mass media messages in the Masha And
The Bear and the film also gives the effect of cognitive, affective and behavioral to
students.NIM. 09730079 SAHID YULI WIBOWO2016-10-04T01:16:16Z2016-10-04T01:16:16Zhttp://digilib.uin-suka.ac.id/id/eprint/22175This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221752016-10-04T01:16:16ZTERORISME DALAM BINGKAI PEMBERITAAN MEDIA MASSA
(ANALISIS FRAMING WILLIAM A. GAMSON DAN ANDRE MODIGLIANI PADA KASUS BOM SARINAH DI
MAJALAH TEMPO)The terror terminology became a hot news in recent times. The newest
movement of terror that had been revealed by ISIS helped popularize the term. And
the newest action from the terrorism case in Indonesia was the terror which occurred
in Jl. MH. ThamrinSarinah central Jakarta at 14th of January 2016 ago.
The Thamrin’s bomb attack was so surprising Indonesian. Some circles said
that terror’s attack is a new terrorism’s stage in the world and Indonesian in
particular. As a remember that it had born new cells who will be a long hand of ISIS
in Suriah and Iraq.
Then, that incident became a hot news and became a long discussion in the
medias. Not only in a electronic media but also a mass media in different style and
delivery. In This study, the researcher wants to reveal how the terrorism reported in
the media. For this case, the researcher made the news which was published by
Tempo about Thamrin’s attack as research material. Specifically, the researcher
wants to know how the framing is used in the terrorism’s news released in Tempo
about Thamrin’s bomb attacked by using framing analysis’ model of Gamson and
Modigliani.NIM. 09730090 MUHAMMAD IMRON ROSYID2016-10-04T01:18:38Z2016-10-04T01:18:38Zhttp://digilib.uin-suka.ac.id/id/eprint/22177This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221772016-10-04T01:18:38ZEFEKTIFITAS IKLAN DI YOUTUBE
(ANALISIS DIRECT RATHING METHOD PADA IKLAN LINE VERSI ADA APA DENGAN CINTA)Ads can be given effect in everyday life for humans because of the large
number of ads on a daily basis can be found anywhere and anytime. The message in
advertising to become a thinking and behavior changes have an impact also on
changes in consumer behavior. With increasing time, consumers are increasingly
selective about the message. Almost all ads served on digital media, especially the
Internet. The advertisers compete to create a blog, website, or video ads on YouTube.
Even today many advertisers utilize social media. They take advantage of this
condition because almost all average especially the people of Indonesia have social
media accounts. One of ads that attracted a lot of people are advertising Line version
Ada Apa Dengan Cinta (AADC).
This study aimed to look at the effectiveness of advertising Line version
Ada Apa Dengan Cinta (AADC) against students of Communication Sciences
Faculty of Social Sciences and Humanities UIN Sunan Kalijaga Yogyakarta Force
2012 to 2013. The method used is a survey research methods Rathing Direct Method
(DRM), which aims to determine the effectiveness of using the responses of the
respondents so as to provide an overview and facts. The variables studied were
attentive, understanding, cognitive effects, the effects of affective, and behavioral.
Based on the analysis of the effectiveness of advertising , it can be
concluded that the advertising Line version Ada Apa Dengan Cinta (AADC) is
effective. This can be seen in the calculation in each study variable. Quite high level
of effectiveness shown by respondents in response criteria at a high confidence level
to the indicator ads. With a confidence level of 95% resulting from the analysis
showed that the advertising Line version Ada Apa Dengan Cinta (AADC) is effective
and the remaining 5% is influenced by other factors.NIM. 10730001 DISKA YUADHITA2016-10-04T01:22:05Z2016-10-04T01:22:05Zhttp://digilib.uin-suka.ac.id/id/eprint/22178This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221782016-10-04T01:22:05ZMANIFESTASI CITRA PEREMPUAN DALAM IKLAN
(ANALISIS SEMIOTIKA PIERCE DALAM IKLAN MOLTO PERIODE 2013-2015)Women’s image in society is poor and tend to be dominated by mens. Many
organisations try to change that image so women can have the same rights in society.
Advertising is one type of message on mass media which indirectly help to shift women’s
image to get better.
This research explain about the manifestation of women’s image in Molto advertising.
Molto is one of national brand which happens to produce advertising about women. Using
Molto advertising since 2013 to 2015, researcher is doing semiotika analysist of Charles
Sanders Pierce to examine the change of women’s image in advertising.
Molto’s advertising since 2013 to 2015 can represent the manifestation of women’s
image which used to be inferior, stereotype, and poor shift into flexible and independent.
Subordination of women that lives in our society dissolves into women’s image that smart,
ekspresif, and independent but still have feminine side.NIM. 10730030 RINTRI ANI PARDEDE2016-10-04T01:23:27Z2016-10-04T01:23:27Zhttp://digilib.uin-suka.ac.id/id/eprint/22179This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221792016-10-04T01:23:27ZPEMBERITAAN SATU TAHUN KINERJA PEMERINTAHAN JOKOWI-JK DI MEDIA ONLINE
(ANALISIS FRAMING MODEL ZHONGDANG PAN DAN GERALD M. KOSICKI PADA KOMPAS.COM
PERIODE 19 - 22 OKTOBER 2015Mass media has a power to influence social life. Every organisation of
media throw about them ideology to get what situation they want. It’s began since
era reformasi, that’s era gives a freedom for every pers or media to making news.
In this case, information about president and the goverment very interest.
Expecialy for performance Jokowi-JK’s goverment. Public has put so many hope
for this goverment. Mass media will make a news about this case to get a high
rating. Suddenly that news it’s not a fact but just a sensation. Or mass media just
blow up one issue and hiding another fact. It’s really danger to public to make a
decision by using infromation from media. So that, this research aims to
explation on how "Framing" the news that reported by the media is frame in
performance Jokowi-JK’s goverment in Media Online Kompas.com.
This reseacrh used a qulitative descriptive research. The data obtained
from text of related to the one year Jokosi-JK’s goverment in portal news
Kompas.com period 6 Oktober until 5 November 2015. The methode of analysis
used the analysis framing model by Zhongdang Pan and Gerald M. Kosicki. The
looking for framing meida by using of four struktures, which is the syntax, script,
thema, and rhetolical.
The researche find that Kompas.com frame Jokowi-JK’S goverment is a
bad performance. The news of Kompas.con more fokusing for the short program
has left behind. So many stated in the news of Kompas.com making a thematic
about how goverment did not succes for one year, expesially for economic, politic,
agliculture, and sosial. But, researcher find the reason why goverment so slow
forshort program is because the goverment really serius for infrastructure.NIM. 11730018 KHOIRUL ARJUNA2016-10-04T01:24:57Z2016-10-04T01:24:57Zhttp://digilib.uin-suka.ac.id/id/eprint/22181This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221812016-10-04T01:24:57ZSTRATEGI KREATIF IKLAN LAYANAN MASYARAKAT
RADIO DELTA JAKARTA VERSI “PENCURIAN DI DALAM MOBIL”
(STUDI DESKRIPTIF KUALITATIF PRODUKSI IKLAN LAYANAN MASYARAKAT TERHADAP RESPON PENERIMAAN PESAN)This study entitled "Strategies creative public service announcements Delta Jakarta radio version of "Theft in the Car"descriptive study of qualitative production of public service announcements on the response message reception", which aims to find creative strategies used by Delta Jakarta in producing advertising community service on the response of acceptance message of listeners. Researchers interested in becoming more creative in describing the strategy that is used in making the Delta Jakarta radio public service announcements to loyal listeners Delta and the target audience of these advertising.
The method used is qualitative descriptive in explaining and giving a factual overview of the creative strategy of public service announcements in the production of public service announcements on the response message reception. Triangulation is applied to include speakers who are competent in the field in accordance with the title of the study. The object of this study is Delta Djakarta radio in producing public service announcements.
The results of the study that public service announcements creative strategy Delta Jakarta radio version of "Theft in the Car" can be accepted by the target audience in receipt of a message by a listener. The strategy adopted and implemented creative strategies adjusted with the formula advertising, so getting a good response from Delta Jakarta radio listeners, especially the target audience of public service ads version of "Theft in the Car".NIM. 11730046 RISA NOVIANTI2016-10-04T01:26:43Z2016-10-04T01:26:43Zhttp://digilib.uin-suka.ac.id/id/eprint/22182This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221822016-10-04T01:26:43ZLIMA SIKAP POSITIF YANG MENDUKUNG KOMUNIKASI
INTERPERSONAL DALAM PROSES PEMBELAJARAN
(STUDI DESKRIPTIF KUALITATIF PADA PROSES PEMBELAJARAN GURU DAN SISWA SMA
TUNAGRAHITA DI SLB/B-C DHARMA WANITA KOTA MADIUN)The aims of this research is to find out how five positive demeanors that
support interpersonal communication applied in learning process between teacher
and student in SLB/B-C DHARMA WANITA of Madiun City. This study uses
descriptive qualitative method. The collecting data of the research uses interview
and observation in order to analyze the qualitative data the writer uses inductive
method. Inductive analysis is about specific data collected by the writer from field
become units.
It can not be denied communication process for some people who have
disorder and limitation become obstacle in communication with another people. It
is not only communication with another people, children who have disorder is hard
to receive lesson given by the teacher in their school. Yet, there is one SLB in
Madiun made the writer interested. Even though the teacher and the student have
limitation (people who is slow in understanding), this school is able to make
students with achievements. It can be proved by trophies they had from any kind of
contest. It is called SLB/B-C DHARMA WANITA of Madiun City. Therefore, the
writer is interested to analyse how five positive demeanor that support interpersonal
communication is applied in the learning process between teacher and student of
Senior High School, which contain student who have disorder in understanding, in
SLB/B-C DHARMA WANITA of Madiun City
According to the result of the data that has been analyzed, the writer
concludes that in learning process between teacher and students in SLB/B-C
DHARMA WANITA of Madiun City need five positive demeanors which support
interpersonalcommunication. Because of that, teaching students with special needs
is indeed need patience, caring soul, and extra carefulness. Students with special
needs not only need academic lesson but also the habitual to socialize with the other
is more important. Besides, they need to be taught some skills that make them
always feels happy and respected by people around them so that when they
graduates they won’t be underestimated by people who is perfect than them.NIM. 11730110 MEI NORMASARI2016-10-04T01:28:14Z2016-10-04T01:28:14Zhttp://digilib.uin-suka.ac.id/id/eprint/22183This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221832016-10-04T01:28:14ZANALISIS FRAMING PEMBERITAAN LESBIAN, GAY, BISEKSUAL DAN
TRANSGENDER (LGBT) DI INDONESIA PADA MEDIA ONLINE
REPUBLIKA.CO.ID DAN BBC.COM INDONESIA
EDISI 15-28 FEBRUARI 2016This research is entitled A News Framing Analysis of Lesbian, Gay,
Bisexual, and Transgender (LGBT) Legalization Issues in Indonesia at Online
Media Republika.co.id and BBC.com Indonesia, February 15th-28th 2016 edition.
LGBT has become hot issue recently, and it goes controversial in society. The
majority of Indonesian who are essentialist-minded would clearly reject the social
contructionism. This then become the basis of framing analysis to be used as a
lancet within the observation unit of news texts gathered from the two media.
The research employs framing analysis models of Zongdang Pan and
Gerald M. Kosicki which is divided into four structural elements: Syntactical,
Script, Thematic, and Rethorical structures. As an objective study, Agenda Setting
and Social Construction Theories are applied in order to avoid subjectivity of the
researcher.
The research results several conclusions: (1) Syntactical Structure.
Republika.co.id hold event which oppose the legalization issue of LGBT in
Indonesia by using more of contra-LGBT speakers, while BBC.com Indonesia
uses pro-LGBT speakers. (2) Script Structure. Republika.co.id inclines to the
opposition side of the legalization which leads to the themes of religion, culture
and customary norms in Indonesia; while BBC.com Indonesia inclines to support
LGBT side, based on the themes discussed through the perspective of human
rights and discrimination. (3) Thematic Structure. Republika.co.id gives stress on
event by using explanatory coherence, while BBC.com Indonesia emphasizes the
support for LGBT groups by using causational coherence. (4) Rethorical
Structure. Republika.co.id reinforces the news by giving negative impression if
the legalization issue of LGBT is legalized; while BBC.com Indonesia strengthens
the news by being non-discriminative toward the LGBT groups and being critical
toward the oppositions. (5) The alignments of each media are noticeable based on
the attached media background.NIM. 11730121 SITI NURYATI SHOLIKAH2016-10-04T01:29:46Z2016-10-04T01:30:09Zhttp://digilib.uin-suka.ac.id/id/eprint/22185This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221852016-10-04T01:29:46ZPERAN PERSONAL REFERENCE DALAM ADOPSI INOVASI APLIKASI TRANSPORTASI ONLINE (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA PENGGUNA GO-JEK DI YOGYAKARTA)The development of digital technology have changed some aspect of human life, such as
transportation sector. Currently, some companies are introducing new innovation in transportation
services, such as GO-JEK, GrabBike, and Uber. This concept introduces the new way of how
tranportation being used by the people in the future. However, the rising of innovation doesn’t
necessary make people become impulsive to adopt the innovation. Rather, they become more selective
to adopt the innovation. Reference group is one of the factors that can influence the decision
making process of adoption innovation.
This research aims to describe the role of reference group in adoption innovation process which
taken by student who used GO-JEK in Yogyakarta. This research used a purposive sampling technique
with a qualitative descriptive method. The result showed that reference grop has impact on the
decision making process. Researcher clessified the role as tree part. First, reference group can
act as the initiator who recommend GO-JEK as the alternative transportation for the adopter. In the
other case, the reference group can act as the influencer or someone who influence the adopter to
choose GO-JEK’s service as the alternative transportation. The are three influences in this role,
informative influence, normative influence and value expressive influence. Reference group also has
a role as the actor who help the adopter to make a decision for adopting GO-JEK’s innovation.NIM. 11730127 MUHAMMAD MADDAH FAHMI2016-10-04T01:31:56Z2016-10-04T01:31:56Zhttp://digilib.uin-suka.ac.id/id/eprint/22186This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221862016-10-04T01:31:56ZNEW MEDIA DALAM PROSES PEMBENTUKAN CITRA
(STUDI DESKRIPTIF KUALITATIF PADA BIDANG HUMAS KEPOLISIAN DAERAH ISTIMEWA YOGYAKARTA DALAM PENGELOLAAN WEBSITE WWW.TRIBRATANEWSJOGJA.COM)In this research, researcher tried to explain how to manage new media website www.tribratanewsjogja.com to establish the image of Kepolisian Daerah Istimewa Yogyakarta. Nowadays, police seems judged less good by the society. In this globalization era, Bidang Humas Polda DIYdemanded to have a new media so they will not outdated. So Bidang Humas tried to make a portal news, which is a website to make a good image of police. They thought if they use internet so everyone can easily access about police news. This research uses qualitative descriptive method. The data was collected using observation, interview, and documentation. To check the validity of the data, the author uses a triangulation of sources.The result of this research showed that in the managing of new media website www.tribratanewsjogja.com was already appropriate with the website management theory. Website management did by Bidang Humas Polda DIY is still lacking, either from the human resources and the technology. Bidang Humas Polda DIY also needs to improve the website performance to help establishing police image in the society.NIM. 12730018 NURHADIANI GUSMI2016-10-04T01:34:08Z2016-10-04T01:34:08Zhttp://digilib.uin-suka.ac.id/id/eprint/22187This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221872016-10-04T01:34:08ZINTERAKSI SIMBOLIS MASYARAKAT DALAM MEMAKNAI
KESENIAN JATHILAN
(STUDI PADA KELOMPOK JATHILAN SEKAR MANUNGGAL MUDHO, PADUKUHAN
MENDAK, DESA GIRISEKAR, KECAMATAN PANGGANG, KABUPATEN GUNUNG KIDUL)In this research, researcher tried to explain how the symbolic interaction of
public give a meaning of jathilan arts. Jathilan arts has always been synonymous
with extreme scenes and contain elements of magic, was interpreted differently by
people who frequently interact with the jathilan group. Public can take positive
values and apply them in the life of society.
This research uses qualitative descriptive method. The data was collected
using observation, in-depth interview and documentation. To check the validity of
the data, the researcher uses a triangualtion of sources. The results of this research
showed that people interpret jathilan art in Padukuhan Mendak through verbal and
non-verbal communication carried by jathilan arts’s actors, both within each
performance or in everyday life. Verbal and non-verbal communication are done by
the jathilan arts’s actors through the elements contained in jathilan arts. These
elements include the form of motion, costumes, properties and music accompaniment
of jathilan arts. Public can interpret jathilan art because they continously to watch
the show of jathilan arts. In addition, the values that contained in jathilan arts in
Padukuhan Mendak delivered to public through the introduction (socialization). This
was the first step so that the values embodied in jathilan arts activities in Padukuhan
Mendak then can be interpreted and implied by public in their life.NIM. 12730026 NOOR HALIEMAH2016-10-04T01:36:20Z2016-10-04T01:36:20Zhttp://digilib.uin-suka.ac.id/id/eprint/22189This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221892016-10-04T01:36:20ZSTRATEGI PERENCANAAN KOMUNIKASI KOMUNITAS
1000 GURU YOGYAKARTA DALAM MENINGKATKAN
MINAT RELAWAN
(STUDI DESKRIPTIF KUALITATIF PADA KEGIATAN TRAVELING & TEACHING
“PEDULI KETERBATASAN”)Communication strategic becomes an important thing must be done by
none-profit organization on communicating the program of activities for public.
The study, entitled "Communication Strategies of 1000 Guru Yogyakarta
Community on Recruiting Traveling & Teaching „Peduli Keterbatasan‟ Program",
to describe the communication strategic at 1000 Guru Yogyakarta Community on
recruiting volunteer to participate in Traveling and Teaching "Peduli
Keterbatasan" program.
This research uses qualitative descriptive method. The data was collected
using observation, in-depth interview and documentation. To check the validity of
the data, the author uses a triangulation.
The result of this research, researcher concluded that communication
strategic which conducted by 1000 Guru Yogyakarta Community to recruiting
volunteer was quite effective. Based on this research which was got by interview
with all informan, showed that 1000 Guru Yogyakarta Community applied
communication strategy through the stages : establishing communicator,
determining target, composing the message, selecting media and communication
channels. This matter can be seen from the number of prospective volunteer who
participate selection and the positive responses that showing public through social
media akun @1000_gurujogja toward the present of 1000 Guru Yogyakarta
Community.NIM. 12730041 AIDA LATHIFAH2016-10-04T01:43:10Z2016-10-04T01:43:10Zhttp://digilib.uin-suka.ac.id/id/eprint/22190This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221902016-10-04T01:43:10ZPRINSIP-PRINSIP KOMUNIKASI INTERPERSONAL
ANTARA ORANG TUA DAN ANAK DALAM MENERAPKAN
LITERASI MEDIA
(STUDI DESKRIPTIF KUALITATIF PADA KELUARGA PENGGUNA INTERNET DI KAMPOENG
CYBER RT 36/RW 09 TAMAN PATEHAN KRATON YOGYAKARTA)Internet as a part of human civilization certainly brings many benefits for human
life. But behind all the benefits, internet also brings the bad effects for human life.
Because of that, need digital media literacy that one of the benefits is to help
children and teenagers overcome the online risk. Communication is one of the
keys to implement this digital media literacy to the children and teenagers.
This research describes about how interpersonal communication between family
member using interpersonal communication skills that consist of five principles
such as motivation, attention, repeated, use, and efficiency. That interpersonal
principles are in order to implement media literacy that consist of four skills such
as technology literacy, information literacy, media creativity, responsibility and
social skills. This studies is a qualitative research with descriptive design.
Methods of data collection used in this research were interviews, observation, and
documentation. This research was located in Kampoeng Cyber RT 36-RW 09
Taman, Patehan, Kraton, Yogyakarta. Then, the subject of this study were the
families of internet users in Kampoeng Cyber.
The results of this research show that families in Kampoeng Cyber were
implement digital media literacy to their kids. Both father and mother are able to
use the interpersonal principal communication to implement digital media literacy
for their kids. There were interpersonal principal communication when they’re
implement the digital media. They give their children counsel, attention, warning,
religious values, real example and repeated their messages in other time about
media, internet and the effects when they’re implement it.NIM. 12730042 PERTIWI MADAYANTI2016-10-04T01:44:25Z2016-10-04T01:44:25Zhttp://digilib.uin-suka.ac.id/id/eprint/22191This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221912016-10-04T01:44:25ZKOMUNIKASI PEMASARAN IKLAN-IKLAN SYARIAH
(STUDI DESKRIPTIF KUALITATIF DI SYAFA’AT MARCOMM AGENCY)Violations of advertisement mostly happen in Indonesia. This is caused by
advertising agent who claims that creativity is free, thus they compete to create their
creative advertisement by pushing Indonesian ethical advertisement away. However,
there is an agent that firmly holds Islamic syariah called Syafa’at Marcomm agency.
This research aims to describe marketing communication that is operated by Syafa’at
Marcomm agency based on syariah principle.
Based on the problem above, the researcher takes Marketing
Communication of Syariah Advertisements (qualitative descriptive study in Syafa'at
Marcomm Agency) as the title. This study aims to describe the agency's marketing
communication activity of Syafa'at Marcomm on their marketing syariah
advertisements. Marketing communications is divided into Advertising (Advertising),
sales promotion (sales promotion), sales of personal (personal selling), public
relations and publications (public relations and publicity), direct marketing (direct
marketing) and marketing via the internet (internet marketing). The object of this
research is Syafa'at Marcomm agency. This research uses descriptive research with
qualitative approach.
This research shows that Syafa'at Marcomm agency commits marketing
communication to syariah advertisements. Syafa'at Marcomm agency advertises
through prind Ad in pinasthika magazine by using internet to introduce and informs
their services, using their sales promotion to introduce the service and strengthen their
relation with client. There is no public relations division at Syafa'at Marcomm
agency; however it still operated by the CEO and Accont Executive. Direct marketing
is operated by telemarking to offer their service without direct meeting. Personal
selling is done by Syafa'at Marcomm with their presentation to the client. Internet
marketing is done by uploading visual post and various posts in several internet
media accounts they have such as Web, You Tube, Instagram, facebook, twitter and
also personal accounts of CEO Syafa'at Marcomm agency. In short, their whole
marketing communications are done by majoring Islamic syariah.NIM. 12730055 BAYU ARIBOWO2016-10-04T01:45:42Z2016-10-04T01:45:42Zhttp://digilib.uin-suka.ac.id/id/eprint/22192This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221922016-10-04T01:45:42ZTAHAPAN DESTINATION BRANDING DALAM MENINGKATKAN
JUMLAH PENGUNJUNG
(STUDI DESKRIPIF KUALITATIF PADA UNESCO GLOBAL GEOPARK GUNUNG SEWU
GEO AREA KABUPATEN PACITAN)The purpose of this research is to describe how part of destination
branding comprise of: market investigation, analysis, and strategic
recommendations, brand identity development, brand launch:communicating the
vision, brand implementation, monitoring, evaluation, and review increasing
quantity of visitors at UNESCO Global Geopark Gunung Sewu Geo Area
Kabupaten Pacitan. Reseacercher use descriptive qualitative as method. In this
method, researcher also use primery and secondary data sources with get from
observation, deep interview, and documentations. In addition this reaserch use
analysis data from Miles and Huberman, and than to cros check the validity,
researcher use triangulation technique and source.
This resaerch talk about karst is one of potential from Pacitan Regency
Kars offering beautiful of nature, culture, and history. But, kars near from
ferriying. UNESCO as board of education and culture make a program as a
solution. The solution is build geopark with conservation, education, and growth
local economy. So, need good management to manage and protect the karst but
have a profit for the regency. Besides that, good management always keep
relations between execute and visitors.
The result of this research show that part of destination branding comprise
of: market investigation, analysis, and strategic recommendations, brand identity
development, brand launch:communicating the vision, brand implementation,
monitoring, evaluation, and review increasing quantity of visitors. The vision are
conservation, education, and growth local economy can get with suistanable and
responsibility manage. With know the potential, segmentation, targeting, and
positioning also with promotion and integration many side will give the unique
experience of tour. So, with the stategic, UNESCO Global Geopark Gunung
Sewu Geo Area Kabupaten Pacitan, get more and more visitorsNIM. 12730100 AMELIA AYU VIA DEWANTI2016-10-04T01:51:42Z2016-10-04T01:51:42Zhttp://digilib.uin-suka.ac.id/id/eprint/22193This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/221932016-10-04T01:51:42ZPENGGUNAAN MEDIA SOSIAL SEBAGAI PENGUASAAN
DASAR-DASAR FOTOGRAFI PONSEL
(STUDI DESKRIPTIF KUALITATIF PADA AKUN INSTAGRAM @KOFIPON)Instagram is one of the social media that popular these days. Instagram
was released in 2010 and has about 400 million active users. Instagram as a social
media based on photography can support in photography education, particularly in
this research is a mobile photography. This reseach analyzes the use of social
media as a mobile photography education on Instagram account @kofipon. This
research uses a qualitative descriptive method and data was collected using
observation, in-depth interview and documentation. To check the validity of data,
uses a triangulation of sources.
The result of this research shows that Instagram can be used as an
educational mobile photography through the features contained in it. In @kofipon
Instagram account, the admin uses seven features on Instagram such as photo
upload, caption, comment, likes, hashtag, mentions and followers. The features on
Instagram can help the process of educating in mobile photography. Using three
features of Instagram, photo upload, caption, and comment, the admin of
@kofipon in Instagram explains the basics of mobile photography, such as
composition, lighting, and photography techniques. So that @kofipon Instagram
account can be used and provides a knowledge about mobile photography
techniques.NIM. 12730017 THEA RAHMANI2017-02-10T02:26:52Z2017-02-10T02:26:52Zhttp://digilib.uin-suka.ac.id/id/eprint/23966This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/239662017-02-10T02:26:52ZSTRATEGI BRAND ACTIVATION SPECS DALAM MEWUJUDKAN BRAND AWARENESS (STUDI
DESKRIPTIF KUALITATIF KEGIATAN TURNAMEN FUTSALOGY ANTAR SEKOLAH MENENGAH ATAS SE-
YOGYAKARTA)This study aims to determine SPECS Brand Activation Strategies in realizing awaraness activities
futsal tournament JOGJA high schools, as well as knowing how SPECS promote its products to its
customers. The hypothesis is the high school students know that the SPECS product suitable for the
market in Indonesia, because the prices are affordable and of good quality. Subjects in this study
were high school students in Yogyakarta who participated in the futsal tournament and aged around
15-17 years. Data were collected by interview and direct observation in the field. The results of
this study indicate that high school students who participated in the futsal tournament
increasingly aware that the SPECS product suitable for the market in Indonesia. This is because the
price is affordable, good quality when the product is used, and futsal itself is a sport that has
recently booming among teenagers. Thus the hypothesis in this study received, because SPECS
successful in implementing Brand Activation strategy for its products.NIM. 10730099 DISUSUN OLEH ARYDINAL HAQ2017-02-10T02:34:50Z2017-02-10T02:34:50Zhttp://digilib.uin-suka.ac.id/id/eprint/23967This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/239672017-02-10T02:34:50ZSTRATEGI KOMUNIKASI RADIO DAKWAH
DALAM MEMPEROLEH PENDENGAR
( STUDI DESKRIPTIF KUALITATIF PADA RADIO KITA 94,3 FM CIREBON)This research aims to describe the communication strategy at da’wah
broadcasting to gain listeners. Increased public awareness in participating in the
more visible areas of development. This is proved and manifested in the
expression in the field of communication and information with community radio
establishment. the Government provides an opportunity to all citizens to play a
role in the advancement of information and communication technologies. in
general community radio run by locals, from broadcast to the resource when filler.
Thus the content of the broadcast not far from a reflection as well as typical in
those communities.
Broadcasting strategy theory used in this thesis is a theory of Susan Tyler
evaluation of the programme broadcast in order to reach the goal that is gaining
listeners.
Eastman, namely the compliance Strategy , strategy formation of habit, the
strategy of controlling the Current Listener , Retention Strategies Program
resources , Towing Power Strategy of mass.
As for the subject matter in this research is how the strategies undertaken
by the management of the community radio KITA FM in doing his propaganda
via radio that covers the overall scheduling, implementation until the stage of theNIM. 11730076 M RIZKI MAJISTRA ABDI2017-02-10T02:56:31Z2017-02-10T02:56:31Zhttp://digilib.uin-suka.ac.id/id/eprint/23969This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/239692017-02-10T02:56:31ZTAHAPAN DIFUSI INOVASI KOMUNIKASI INSTRUKTIF
(STUDI DESKRIPTIF KUALITATIF PADA KOMUNIKASI INSTRUKTIF DI PALANG PINTU PERLINTASAN PT KERETA API INDONESIA)Awareness for safety riding is very important. Especially, when cross over gate of railway track. Oftentimes, Human error being the factor of accident on railway track’s gate. Impatience of people could bringing on accident. That is disadvantage in all side (people and train). On that account, PT. Kereta Api Indonesia (Persero) as company who be in control of train in di Indonesia make an innovation. This innovation is an instruction message placed in gate of railway track.
Purpose of this research is to describe diffusion of innovation process in instruction message by Rogers’s theory innovation (1996). Next as defined between Rogers’s theory (1996) and field result there are three phases innovation does. First, phase in before innovation, condition of people are still impatient, cross over gate of railway track disobediently. The second, phase innovation, introduction innovation in first time, that make people have attention at instruction message. The third phase, phase after innovation, phase which innovation be familiar, that give two effects to people, they are: 1) people rides well regulated, 2) people give positive assessment at that innovation of instruction messegeNIM. 11730118 MUKSIN SIDIK2017-02-10T03:03:23Z2017-02-10T03:03:23Zhttp://digilib.uin-suka.ac.id/id/eprint/23970This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/239702017-02-10T03:03:23ZPLACE BRANDING DALAM MEMPERTAHANKAN PULAU LOMBOK SEBAGAI DESTINASI WISATA HALAL INDONESIA
(STUDI DESKRIPTIF KUALITATIF PADA DINAS KEBUDAYAAN DAN PARIWISATANowadays, the concept of syariah especially halal is becoming a happening discussion. Not only in terms of fashion and food, halal concept is currently implemented in the tourism industry. recognized as a world halal tourist destination, Indonesia is currently incessant develop halal tourism. Indonesia won the prestigious award which was held in the United Arab Emirates in the arena of the World Halal Travel Summit & Exhibition 2015, and won three awards represented by Hotel Sofyan Betawi with awards Worlds Best Family Friendly Hotel and Lombok Island with two awards namely Worlds Best Halal Honeymoon Destination and Worlds Best Halal Tourism Destination. Currently, the island of Lombok Nusa Tenggara Barat doing branding, especially conducting a place branding of halal tourism through various activities that are summarized in the events being organized and supported by the two awards that were achieved.
This research is a qualitative descriptive study and using data collection methods such as observation, interviews, and supported by documentation. Place Branding activities undertaken by the government of Department of culture and tourism of West Nusa Tenggara runs smoothly and according to the theory of Place Branding. By maximizing the big events held in Lombok, West Nusa Tenggara government was able to introduce the concept of halal tourism Lombok and West Nusa Tenggara and also publish the awards that was achieved by Lombok. It became a way of branding Lombok as an Indonesia halal tourist destination that has been recognized the world.NIM. 12730003 DENDA YULIA ASIH RISMAWANTI2017-02-10T04:00:53Z2017-02-10T04:00:53Zhttp://digilib.uin-suka.ac.id/id/eprint/23971This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/239712017-02-10T04:00:53ZMANAJEMEN PUBLIC RELATIONS DALAM MEMBANGUN CITRA PERUSAHAAN (STUDI DESKRIPTIF KUALITATIF RUMAH SAKIT PKU MUHAMMADIYAH YOGYAKARTAThe hospital is a company which engaged in the service community. As a service provider, the hospital is always try to gain the trust of their users. Hospital of PKU Muhammadiyah Yogyakarta is one of hospitals in Yogyakarta. To build its image, Hospital of PKU Muhammadiyah Yogyakarta had carried out various management functions in particular role, especially on public relations section. This study aims to determine what kind of management that PKU Muhammadiyah Yogyakarta done so far. In this study the author uses descriptive method with qualitative approach. Data collected by interview, documentation and observation of the subject. Subjects come from the company's internal parties (public relations, and divisions spirituality) and external parties (hospital visitors both patients and family of patient, and parking attendants as an additional subject). Data obtained in the analysis using management analysis. The results of this study show that of the various functions of public relations management carried out by the hospital, it is known that PKU Muhammadiyah is a hospital that religious, it makes people more secure in its Islam culture. PKU Muhammadiyahprovide good service to visitors. And from the cost aspect, PKU Muhammadiyah can be reached by all circles of communityNIM. 12730014 USROTULAFIFAH USROTULAFIFAH2017-02-10T04:11:03Z2017-02-10T04:11:03Zhttp://digilib.uin-suka.ac.id/id/eprint/23973This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/239732017-02-10T04:11:03ZKOMUNIKASI PEMASARAN DAN MEDIA BARU
(Studi Deskriptif Kualitatif pada Akun Instagram @pancakescompany)In this digital era, instagram as a new media have a great potential for
businesses and prospective entrepreneurs. This study was held in purpose to
explain how instagram can be applicated in marketing communication, especially
to cover Kotler’s 4Ps and Lauterborn’s 4Cs concept, and especially to examine or
to explain how instagram included into new media by the theory.
The study used a qualitative approach that focus on data discovery (fact
finding) and then describing into naration text by certain categories and particular
analysis. The subject of the research are instagram account manager of Pancake's
Company and its customers. While the object of this research is the application of
instagram as a new media in culinary product marketing communication. Data
collection is done by depth interview, observation, and documentation. The data
analysis technique that is used in the study is the technique of qualitative data
analysis by Miles and Huberman.
The results of this study resulted that instagram can be considered as a
new media based on its characteristics and category of new media itself. By the
analysis and the explanation, instagram by its features used by the company as
marketing communication media to inform the things about the company which
include product, price, place and promotion (4P) and also be applicated for
maximazing the use of the features in a way to treat and to communicated with its
consumers (4C). In short, the features of instagram used by the company to
support the activities of marketing communication especially based on 4P and
4C’s concept in marketing communication.NIM. 12730028 ALVIANA CAHYANTI2017-02-10T05:40:36Z2017-02-10T05:40:36Zhttp://digilib.uin-suka.ac.id/id/eprint/23974This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/239742017-02-10T05:40:36ZPROSES KOMUNIKASI INTRAPERSONAL KOMIKA DALAM MENGANGKAT ISU MATERI STAND UP COMEDY (Studi Deskriptif Kualitatif pada Komunitas Stand Up Comedy UIN Jogja)New entertainment phenomenon in the form of Stand Up Comedy, attracted the attention of many people. Stand Up Comedy become a favorite show to many people, but this makes a lot of comic think how create new material and entertain the public. In this research explained about how the intrapersonal communication process comic in the develop the issue to make Stand Up Comedy material, using three theory of humor, namely the theory of superiority and degradation, biosisasi theory and the theory of the secretion of the inhibition.
The type of this research using qualitative descriptive approach. The determination of the subject in this research using the technique of purposive sampling, which the subjects are three comics from the community Stand Up Comedy of UIN Jogja which ever invited to perform Stand Up Comedy. While the object of this research is to know how the comic intrapersonal communication process from the community of Stand Up Comedy UIN Jogja in developing the issue of the matter for the making of material of Stand Up Comedy.
The conclusion from this research is the process of communication intrapersonal of comics developing the issue for the making of material of Stand Up Comedy with three theory of humor above shows a commonality through the four stages which are the sensation, perception, memory and think. In the function of thinking, researcher found the informants tend to use the function of thinking for decision-making.NIM. 12730036 Ullul Azmi Lestari2017-02-10T05:52:32Z2017-02-10T05:52:32Zhttp://digilib.uin-suka.ac.id/id/eprint/23975This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/239752017-02-10T05:52:32ZDIFUSI INOVASI DALAM KEGIATAN KOMUNIKASI
PEMBANGUNAN
(Studi Deskriptif Kualitatif Terhadap Program Bantuan Bibit Gratis oleh
Persemaian Permanen Balai Pengelola Daerah Aliran Sungai dan Hutan
Lindung Serayu Opak Progo Yogyakarta pada Masyarakat Desa Gading,
Kecamatan Playen, Kabupaten Gunung KidulIn this research, researcher try to explain the description of developmental
communications activities by diffussion of innovation in Free Seedlings Program
wich has done by Persemaian Permnen BPDASHL SOP’s in Gading Village,
Playen, Gunung Kidul. Developmental communications has an important role for
the succes or the failure of governance intance’s activitesin optimizing the
program. Because, Gading villagers don’t understand optimally yet about
greening and its impacts. Which the result of this developmental communications
activities of Persemaian Permanen BPDASHL SOP can be understood and
educated how important of greening.
This research describes the application of developmental communications
activities in Free Seedling Program as diffusiion of innovations and also uses
descriptive qualitative method. The data was collected by observation, in-depth
interview, and documentations to check the validity of the data. The author uses a
triangulation of sources.
The result of this research is how important the role of developmental
communications activities are in diffussion of innovation implementation to Free
Seedling Program in Gading village, Playen, Gunung Kidul. This conditions is
caused of this activities also involves the district. Furthermore, condition of the
Gunung Kidul soil become attentions for this Greening program realization.NIM. 12730038 Fuandani Istiati2017-02-13T06:25:43Z2017-02-13T06:25:43Zhttp://digilib.uin-suka.ac.id/id/eprint/23982This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/239822017-02-13T06:25:43ZPEMBINGKAIAN BERITA PENCALONAN GUBERNUR
DALAM MEDIA ONLINE
(ANALISIS FRAMING BERITA BASUKI THAHAJA PURNAMA DALAM PEMILIHAN
GUBERNUR DKI JAKARTA TAHUN 2017 MELALUI JALUR INDEPENDEN
DI PORTAL BERITA SINDONEWS.COM)
SKRIPSIThis research aims to determine how the framing of sindonews.com news against
candidacy Ahok as an independent governor. Sindonews.com is an online news portal of
MNC group belonging to businessman and politician, Harry Tanoesoedibjo. Media as
forming social reality can not be separated from particular interests, including the interests of
the owner.
This research used qualitative method. Researchers used the social construction
theory and framing analysis method belonging to Robert N. Entman. The unit of analysis is
define problems (defining issue), diagnose cause (estimating the source and cause of the
problem), make moral judgment (make moral decisions),and treatment recommendation
(stressing solution).
The results of this research that sindonews.com framing phenomenon candidacy Ahok
as a independent governor candidate is overall negative. Sindonews.com define problems
candidacy Ahok as not ideal political decision. Ahok and his supporting political parties are
considered as causes of the problem of efforts of weakening political parties and the blurring
of the elections laws. Moral decisions taken by sindonews.com is Ahok and his supporting
political parties asked to not trigger deparpolisasi. Then problem solving suggested is
political parties do not support Ahok as a independent governor candidateNIM. 12730040 ACHMAD OKY SURYA2017-02-13T06:31:23Z2017-02-13T06:31:23Zhttp://digilib.uin-suka.ac.id/id/eprint/23983This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/239832017-02-13T06:31:23ZDAMPAK KAMPANYE KESELAMATAN LALU LINTAS DINAS
PERHUBUNGAN KOMUNIKASI DAN INFORMATIKA DI KALANGAN
PELAJAR
(STUDI DESKRIPTIF KUALITATIF PADA PERILAKU BERLALU LINTAS SISWA SMA
AL ISLAM 1 SURAKARTACampaign is a persuasive communication activity which is aimed at
shaping certain community’s perspective as intended by the initiator. The
intended effect may take various forms such as knowledge, attitudes, and
behavior. The research aims at describing the campaign of traffic safety
conducted by the Departement of Transportation, Communication and
Information of Surakarta city, and the its effect towards student’s traffic behavior.
The subject of the research is the student of senior high school Al Islam 1 of
Surakarta.
The research applied qualitative approach. The data collecting was
conducted by in-depth interview, observation and documentation. The researcher
gained the validity of the data by conducting source triangulation. The initial
stage of research was analyzing the phenomenon stimulating the campaign and
the conduct of the campaign through interviewing the key actors of the campaign.
Then, the researcher observed the traffic behavior of senior high school Al Islam
1’s students after the conduct of the campaign.
The finding of the research are analyzed using seven stages of mark “?”
models communication planning and four levels of behavior proposed by
Notoatmodjo. The even stages of communication planning includes : identification
of audiences, determining the purpose, messages,action/commitment, media,
communication plans and evaluation. While the four levels of behavior includes :
perception, guided response, mecanism and adaptation. The research has
concluded that the campaign of traffic safety conducted by the department of
transportation, communication and information of Surakarta city has give effect
to several aspects of student's traffic behaviorNIM. 12730048 ROFIK FITRIANI2017-02-13T06:47:06Z2017-02-13T06:47:06Zhttp://digilib.uin-suka.ac.id/id/eprint/23985This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/239852017-02-13T06:47:06ZSTRATEGI KREATIF SURAT KABAR DI YOGYAKARTA
DALAM MEMBANGUN BRAND IDENTITY
(STUDI DESKRIPTIF KUALITATIF PADA SURAT KABAR HARIAN TRIBUN JOGJA)This research aim to describe the process of how Tribun Jogja build brand identity
used creative strategy. Product differentiation is an important thing to think about
the company because it will affect the market competition. Differentiation is also
equipping consumers to analyze a brand among the many commodities. A strong
brand is a brand that has a strong differentiation. Therefore it is very important
governing how brand identity should be displayed and communicated to a wide
audience. In this study shows how creative strategies performed Tribun Jogja in
conducting the delivery of brand values or branding. Creative branding strategy
aims to establish a strong brand identity in the community of Yogyakarta.
This study used descriptive qualitative method. Data obtained through
observation, in-depth interviews, and documentation. To check the validity of the
data used triangulation of sources.
The results of these studies indicate that Tribun Jogja using some dimensional
extension (extend) to support four perspectives that regulate the development of
the brand. How is positioning itself brand as a product, the brand became a
representative of the organization or company, the brand personality to
consumers, and the brand became a symbol of the user. Through four perspectives
Tribun Jogja able to demonstrate the difference with other brands. So brand
identity that is formed to be strong and the level of public confidence can be
increased.NIM. 12730062 FARUQ ALHASBI2017-02-14T02:32:00Z2017-02-14T02:32:00Zhttp://digilib.uin-suka.ac.id/id/eprint/23990This item is in the repository with the URL: http://digilib.uin-suka.ac.id/id/eprint/239902017-02-14T02:32:00ZPERBANDINGAN TINGKAT KEPUASAN KONSUMEN PADA
KOMUNIKASI INTERPERSONAL LAYANAN
OJEK ONLINE DAN OFFLINE
(SURVEY PADA MAHASISWA UNIVERSITAS GADJAH MADA YOGYAKARTA)Ojek is a one kind of transportasion that uses a motorcycle as his instrument.
Along with the increasing number of people in Indonesia, the growth of transport
is also required. The rise of online Ojek prove their innovations made by
transporters in improving their users, beside of that there is also Ojek offline that
use usual way for marketing.
Based on that background, the researchers aim to find out How Comparison of
Customer Satisfaction in Interpersonal Communication Online Ojek and Offlline
Ojek among students in Gadjah Mada University. The sample that used in this
research were 100 respondents with the consideration that the sample was
representative enough to represent the population. In this research, data was
collecting by surveys. Primary data was obtained direcly from respondent with a
measuring devices in the form of a questionnaire.
The concept is a number of characteristics or common standards in object, and
variables in this study is, level of customer satisfaction in interpersonal
communication services online Ojek (X1), Level of consumer satisfaction on
interpersonal communication offline Ojek (X2). The overall level of customer
satisfaction on interpersonal communication online and offline Ojek there is a
difference, Sig. count 0.000 0.05. And the significance value less than 0.05 is
0.000 for interpersonal communication. And Sig. count 0.002 0.05. And the
significance value less than 0.05 is 0.002 for consumer satisfaction. Thus the
hypothesis for this study is "no differences in levels of consumer satisfaNIM. 12730082 OKI TITI SAPUTRI