PENGARUH KUALITAS INFORMASI TERHADAP KEPUASAN PENGGUNA WEB THE CABIN HOTEL YOGYAKARTA

ROFIQOH MA’UN, NIM. 09730034 (2015) PENGARUH KUALITAS INFORMASI TERHADAP KEPUASAN PENGGUNA WEB THE CABIN HOTEL YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The phenomenon of social networking media is of course based on the needs and desires of man to still be able to interact and connect with anyone, anywhere and anytime. Growing online interaction with the user wishes to be able to still feel more natural interpersonal interaction. Cabin Hotel Yogyakarta have been using the internet as a marketing medium for communicating his services to the community. In addition to using the internet as a medium of internet marketing is also used as a medium for conveying suggestions such as customer satisfaction in service or who. As well as through increasing the satisfaction of information is one of the service Hotel Cabin Yogyakarta to increase the number of visitors for a much-needed information. Has obtained the simple linear regression test results in this study are Obtained regression equation Y=5805+0.330 Xmeans the independent variable positive and significant impacton user satisfaction web Cabin Hotel Yogyakarta has aconstant value of 5.805 means that when the beta coefficient in formation quality equal to zero, then web user satisfaction Hotel Cabin equal to 5.805 and beta coefficients of regression variables hotel web user satisfaction Cabin positive value of 0,330.

Item Type: Thesis (Skripsi)
Additional Information: Diah Ajeng Purwani, S.Sos., M.Si
Uncontrolled Keywords: Keywords: I-marketing, information quality, satisfaction
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 07 Aug 2015 10:16
Last Modified: 07 Aug 2015 10:16
URI: http://digilib.uin-suka.ac.id/id/eprint/16667

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