PENGARUH IKLAN LAYANAN MASYARAKAT HEMAT LISTRIK PT. PLN VERSI LIDYA KANDAU TERHADAP SIKAP MASYARAKAT DALAM PENGGUNAAN LISTRIK (ANALISIS PENGARUH IKLAN TELEVISI PADA PENGGUNA LISTRIK NEGARA DI KELURAHAN WIROGUNAN KECAMATAN MARGANGSAN)

MUHAMMAD LIBRADIKA H.A, NIM. 10730088 (2015) PENGARUH IKLAN LAYANAN MASYARAKAT HEMAT LISTRIK PT. PLN VERSI LIDYA KANDAU TERHADAP SIKAP MASYARAKAT DALAM PENGGUNAAN LISTRIK (ANALISIS PENGARUH IKLAN TELEVISI PADA PENGGUNA LISTRIK NEGARA DI KELURAHAN WIROGUNAN KECAMATAN MARGANGSAN). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research aims to analyze How Public Service Advertisement of Save Electricity from PT PLN (Lidya Kandau version) Affect Public Attitude in Using Electric Energy (The Analysis of The Effect of TV Advertisement to Public Electricity User in Wirogunan, Subdistrict Mergangsan). In this research, there are three independent variables. There are attraction of the advertisement, the quality of the message within the advertisement, and the frequency of the advertisement shown in TV. There is one moderate variable, that is advertisement effectiveness. There is also one dependent variable, that is attitude that reveal towards the advertisement. The research of 99 respondents that have ever seen the advertisement shows that the three variables of attraction of the advertisement, the quality of message within the advertisement, and the frequency of the advertisement shown in TV, have positive correlation with the effectiveness of the advertisement simultaneously. Adjusted R2 value 0,366 shows that 36,6% of the effectiveness of the advertisement can be explained through the three independent variables and th rest of 63,4% was explained through factors out of the research. So, attraction of the advertisement that moderated by the effectiveness of the advertisement does not have correlation with public attitude. The quality of message within the advertisement that moderated by the effectiveness of advertisement does not have correlation with public attitude. The frequency of the advertisement shown in TV that moderated by the effectiveness of the advertisement has a positive and significant correlation with public attitude.

Item Type: Thesis (Skripsi)
Additional Information: Rama Kertamukti, M. Sn
Uncontrolled Keywords: This research aims to analyze How Public Service Advertisement of Save Electricity from PT PLN (Lidya Kandau version) Affect Public Attitude in Using Electric Energy (The Analysis of The Effect of TV Advertisement to Public Electricity User in Wirogunan, Subdistrict Mergangsan). In this research, there are three independent variables. There are attraction of the advertisement, the quality of the message within the advertisement, and the frequency of the advertisement shown in TV. There is one moderate variable, that is advertisement effectiveness. There is also one dependent variable, that is attitude that reveal towards the advertisement. The research of 99 respondents that have ever seen the advertisement shows that the three variables of attraction of the advertisement, the quality of message within the advertisement, and the frequency of the advertisement shown in TV, have positive correlation with the effectiveness of the advertisement simultaneously. Adjusted R2 value 0,366 shows that 36,6% of the effectiveness of the advertisement can be explained through the three independent variables and th rest of 63,4% was explained through factors out of the research. So, attraction of the advertisement that moderated by the effectiveness of the advertisement does not have correlation with public attitude. The quality of message within the advertisement that moderated by the effectiveness of advertisement does not have correlation with public attitude. The frequency of the advertisement shown in TV that moderated by the effectiveness of the advertisement has a positive and significant correlation with public attitude.
Subjects: Ilmu Komunikasi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1)
Depositing User: Miftahul Ulum [IT Staff]
Date Deposited: 07 Aug 2015 13:21
Last Modified: 07 Aug 2015 13:21
URI: http://digilib.uin-suka.ac.id/id/eprint/16687

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