KOMUNIKASI PEMASARAN TERPADU MELALUI MEDIA SOSIAL INSTAGRAM (Studi Deskriptif Kualitatif Pada akun @Gasbiloetnicwear)

Mohamad Alim Bahy, NIM. 13730041 (2017) KOMUNIKASI PEMASARAN TERPADU MELALUI MEDIA SOSIAL INSTAGRAM (Studi Deskriptif Kualitatif Pada akun @Gasbiloetnicwear). Skripsi thesis, UIN Sunan Kalijaga.

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Abstract

Marketing communications has three important models which is need to be concerned within commit a promotion such as: Advertisement, Promotion, and Public Relations. The results of the research conducted by researcher on Instagram @gasbiloetnicwear account that Gasbilo Etnic Wear can utilize a social media on Instagram to execute the marketing used IMC (Integrated Marketing Communication) approach. Gasbilo Etnic Wear execute a marketing which is can integrate IMC approach in marketing through social media on Instagram, Gasbilo uses Instagram on social media by related to immediately through communities which often create the events on Instagram, by means of it, Gasbilo able to communicate the marketing by online in order to directly on communication. Keywords: IMC (Intgrated Markting Communication), Instagram, and Gasbilo Etnic Wear

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