FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MASYARAKAT NON MUSLIM MENGGUNAKAN JASA PERBANKAN SYARIAH DI KOTA MEDAN

RIZCY EMYELDA, NIM. 14820049 (2018) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MASYARAKAT NON MUSLIM MENGGUNAKAN JASA PERBANKAN SYARIAH DI KOTA MEDAN. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This study aims to know the determinants that influence a decision making of non Muslim to use Islamic Banking in Medan. The determinant used in the present study are location, promotion, products, trust, and religiosity. In this study 60 respondents are taken, the sampling method used in the study is simple random sampling which means this sampling is done by spreading the questionnaires to the population of non Muslims customers in Medan. Analysis model used is squared linier regression with using a program SPSS version 25.0. The results of the study show that partially location is 0,001, promotion 0,032, trust 0,047, and religiosity 0,004 towards the decision making of non Muslim in using Islamic Banking. While simultaneously location, promotion, product, trusts, and religiosity have an influence 0,000 towards the decision making of non Muslim to use Islamic Banking.

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