ANALISIS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA BAURAN PROMOSI TAMAN BACAAN MASYARAKAT DI TBM MATA AKSARA YOGYAKARTA

Beladiena Herdiani, NIM.: 14140009 (2019) ANALISIS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA BAURAN PROMOSI TAMAN BACAAN MASYARAKAT DI TBM MATA AKSARA YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA.

[img]
Preview
Text (ANALISIS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA BAURAN PROMOSI TAMAN BACAAN MASYARAKAT DI TBM MATA AKSARA YOGYAKARTA)
14140009_BAB-I_BAB-V_DAFTAR-PUSTAKA.pdf - Published Version

Download (26MB) | Preview
[img] Text (ANALISIS PENGGUNAAN INSTAGRAM SEBAGAI MEDIA BAURAN PROMOSI TAMAN BACAAN MASYARAKAT DI TBM MATA AKSARA YOGYAKARTA)
14140009_BAB-II_SAMPAI_BAB-IV.pdf - Published Version
Restricted to Registered users only

Download (8MB)

Abstract

Mata Aksara TBM as the object of research because Mata Aksara TBM is a community reading room for people in Yogyakarta who has an Instagram account and has 703 followers also follows other Instagram accounts with 505 following. In addition, the TBM Mata Aksara Instagram account has uploaded 165 uploads and continues to grow. This research aims to find out the analysis of Instagram usage as a media for public reading promotion mix in Mata Aksara TBM Yogyakarta. The formulation of the problem namely the features on Instagram that are used by the manager as a promotional media, the acceptance of features as a media campaign by users, and Instagram can be used as any promotional mix media. This research is a type of qualitative descriptive research. Methods of collecting data using observation, interviews, and documentation. The process of analyzing the data is used in this research by Miles and Huberman, which are data reduction, data presentation, and conclusion drawing. The results of this research concluded that the features on Instagram used by the TBM Mata Aksara’s Instagram as promotional media only use one feature, namely the caption. Then the features that can be accepted by the user as a promotional media on the TBM Mata Aksara’s Instagram, namely the feature of uploading photos or videos, captions, comments, tags, likes, and hashtags. For features that users cannot accept as promotional media, they are mentions, followers, and storytelling features. Then, on each feature used by the TBM Mata Aksara Instagram account, it has links with four promotional mixes from five mixes, namely personal selling, mass selling, public relations, and sales promotion. For the unrelated mix, it is the direct marketing promotion mix.

Item Type: Thesis (Skripsi)
Additional Information: Siti Rohaya, S. Ag. MT.
Uncontrolled Keywords: Instagram, Promotion Mix Media, Community Reading Room
Subjects: Ilmu Perpustakaan
Ilmu Perpustakaan dan Informasi
Divisions: Fakultas Adab dan Ilmu Budaya > Ilmu Perpustakaan (S1)
Depositing User: Drs. Bambang Heru Nurwoto
Date Deposited: 08 Jan 2020 14:43
Last Modified: 08 Jan 2020 14:43
URI: http://digilib.uin-suka.ac.id/id/eprint/35100

Share this knowledge with your friends :

Actions (login required)

View Item View Item
Chat Kak Imum