PERANAN MEDIA KOMUNIKASI ORGANISASI DALAM MENGEMBANGKAN KINERJA STAF DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA

Isrowiyanti, NIM. 17200010043 (2019) PERANAN MEDIA KOMUNIKASI ORGANISASI DALAM MENGEMBANGKAN KINERJA STAF DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This thesis discusses the role of information organization communication media in developing staff performance in the UIN Sunan Kalijaga Yogyakarta Library. This thesis aims to dig deeper into the general meeting, sinau bareng, and whatsapp as an organizational communication media in the UIN Sunan Kalijaga Yogyakarta Library, in addition to knowing how the roles are played, and how to output the role of organizational communication media in building staff performance in Library of UIN Sunan Kalijaga Yogyakarta. This study uses qualitative methods with a case study approach. The research subjects were selected based on purposive sampling. Data collection techniques are done through observation, in-depth interviews, and documentation. The primary data of this study came from field research, namely on the activities of library services, and activities at general meetings, joint meetings, as well as interviews, and documentation. The collected data is described and interpreted so that the conclusions are easy to understand. Data analysis was conducted based on the theory of the roles of J. Dwi Narwoko and Bagong Suyanto. The results of the study on the role of communication media in developing staff performance in the UIN Sunan Kalijaga Yogyakarta Library are: 1) the role of socialization, namely the dissemination of various information, technical implementation of activities, new policies, and fostering library staff, 2) the role of preserving knowledge, values and norms, namely efforts to broaden horizons and knowledge, as well as knowledge sharing activities among library staff, as well as the development of library staff integrity, 3) the form of the role of uniting groups, namely efforts to bind groups through dialogue to reach agreement and consensus, 4) the role of control and supervision, namely the existence of supervision through discussions, coordinating to overcome the barriers to communication of library staff and preventing widespread conflicts between staff. The output of the role of organizational communication media is the development of library staff performance through: 1) the smooth communication of library staff, 2) the overcoming of communication barriers, problems, and conflicts that can hamper the performance of library staff, 3) increased knowledge, staff capacity and librarian competence through knowledge sharing, and 4) improving self quality, creativity, and collaboration between library staff.

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