HUBUNGAN ANTARA PERILAKU KONSUMTIF DENGAN TINGKAT RELIGIUSITAS TERHADAP PRODUK PAKAIAN REMAJA DI DESA X

Vetty Rahmawati, NIM.: 13710001 (2020) HUBUNGAN ANTARA PERILAKU KONSUMTIF DENGAN TINGKAT RELIGIUSITAS TERHADAP PRODUK PAKAIAN REMAJA DI DESA X. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Consumer behavior that should bought based on need, but in reality consumer tends to be selfmotivated by excessive desire. Such as choosing clothing products that are more attractive to wear, which could change appearance styles. So that religious moral values were not taken into their lives. This study aim to determine the relationship between consumptive behavior and the level of religiosity. This research was conducted by adolescents in Village X with a total sample of 64 people. The data were collected using a scale of measuring the tendency of consumptive behavior which consists of 27 items and the scale of self-religiosity consists of 22 items. The data analysis used multiple regression analysis. The results showed that there was a relationship between consumptive behavior and the level of religiosity of teenage clothing products. The analysis result obtained p value = 0.000 (p <0.05). This means that each additional consumptive behavior scale will have an impact on decreasing the level of religiosity score. The effective contribution of the value can be seen that the consumptive behavior variable and the variable level of religiosity, the value of R Square is 0.198. This shows that the consumptive behavior has effective contribution religiosity of 19.8%.

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