IMPLEMENTASI STOP SIT PADA MARKETING PUBLIC RELATIONS PT. RADIO UNISI PRIMA YOGYA (Study Deskriptif Kualitatif)

ANAM MIFTAKHUL HUDA - NIM. 06730005, (2010) IMPLEMENTASI STOP SIT PADA MARKETING PUBLIC RELATIONS PT. RADIO UNISI PRIMA YOGYA (Study Deskriptif Kualitatif). Skripsi thesis, UIN Sunan Kalijaga Yogyakarta.

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Abstract

The script tries to understanding and analyzing the strategy and tactic of Marketing Public Relations in PT. Radio Unisi Prima FM Yogya. By using the theory STOP SIT, it is a lot of used for measuring the strategy and tactic of Marketing Public Relations. It is a possible thing to do because there is situation Positioning company in analysis Marketing Public Relations. In program evaluation, Marketing Public Relations was analyzed with STOP SIT, there are Segmentation, Targeting, Objectives, Positioning, Sequence of tools, Integration, Tool. In marketing Mix there are Product, Price, Promotion, Place. This for knowing company's success level In order to correct or defend the strategy and tactic Marketing Public Relation company's. With the vision and mission company. Commercial radio in Yogyakarta province are 49 commercial radios and 56 community radios which still active and spreading in Yogyakarta city, Kulonprogo, Gunung Kidul, Bantul, and Sleman regency ( KPID DIY, 2007 : 25-29 ). It causes the competition in radio very tight in the program which diseased although the competition for interesting each producer for advertising in radio. Therefore, the competition is very tight and needs extra work a marketing public relations for defending and developing company in order not collapse. Furthermore, there are many media offsets and electronics. So, every advertising thinks more for choosing media promotion which effective. Therefore, the competition of public relation making company's to be the best and the actor of public relation is very important. The Researcher takes object in PT. Radio Unisi Prima Yogya. It is the oldest radio in Yogyakarta which got some achievement of government, local and national. Although Radio UNISI is public radio which shadowed by Islam Indonesia University.

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