Dony Agung Afrizal, NIM.: 16730030 (2020) PENGARUH FITUR-FITUR INSTAGRAM @GITARJOGJA TERHADAP MINAT BELI KONSUMEN (Analisis Regresi Linier Sederhana pada followers Instagram Kapten Gitar @gitarjogja). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.
|
Text (PENGARUH FITUR-FITUR INSTAGRAM @GITARJOGJA TERHADAP MINAT BELI KONSUMEN (Analisis Regresi Linier Sederhana pada followers Instagram Kapten Gitar @gitarjogja))
16730030_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf Download (4MB) | Preview |
|
![[img]](https://digilib.uin-suka.ac.id/style/images/fileicons/text.png) |
Text (PENGARUH FITUR-FITUR INSTAGRAM @GITARJOGJA TERHADAP MINAT BELI KONSUMEN (Analisis Regresi Linier Sederhana pada followers Instagram Kapten Gitar @gitarjogja))
16730030_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf Restricted to Registered users only Download (2MB) | Request a copy |
Abstract
One form of communication technology development that many people currently use is smartphones. Smartphones are one form of communication technology that is constantly evolving and used by many people. Smartphones can be used as a means to online communicate, using social media, one of which is Instagram. Instagram is not only used to exchange news, but it develops as a means of business that is to offer products. One of the stores that offers products via Instagram to attract consumers is Kapten Gitar. Kapten Gitar started offering its products on Instagram from 2015 until now. This study uses a quantitative method, and the theory used is the theory of planned behavior. The data collection in this study used questionnaires, and questionnaires were distributed to followers of Kapten Gitar, which numbered 100 samples of respondents. Based on a simple linear regression test that have been done, the result of this research is that there is an influence of Kapten Guitar’s Instagram account on their consumer buying interests which is 52%, while the other 48% is influenced by other factors. Its also obtained that the value of its significance is 0,000<0.05, so it can be concluded that H0 is rejected and H1 is accepted.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Additional Information: | Pembimbing: Dr. Yani Tri Wijayanti, S. Sos, M.Si |
| Uncontrolled Keywords: | smartphone; Instagram; Consumer Buying Interests |
| Subjects: | Ilmu Komunikasi Media Sosial |
| Divisions: | Fakultas Ilmu Sosial dan Humaniora > Ilmu Komunikasi (S1) |
| Depositing User: | Muchti Nurhidaya [muchti.nurhidaya@uin-suka.ac.id] |
| Date Deposited: | 27 Sep 2021 09:53 |
| Last Modified: | 27 Sep 2021 09:53 |
| URI: | http://digilib.uin-suka.ac.id/id/eprint/44772 |
Share this knowledge with your friends :
Actions (login required)
 |
View Item |
