IMPLEMENTASI PEMASARAN SYARIAH DALAM MENINGKATKAN KEPERCAYAAN MASYARAKAT TERHADAP PENINGKATAN JUMLAH NASABAH BPRS BANGUN DRAJAT WARGA YOGYAKARTA

Wahyu Jawadul Ilhami, NIM.: 14820173 (2020) IMPLEMENTASI PEMASARAN SYARIAH DALAM MENINGKATKAN KEPERCAYAAN MASYARAKAT TERHADAP PENINGKATAN JUMLAH NASABAH BPRS BANGUN DRAJAT WARGA YOGYAKARTA. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

In this modern era, banking system is getting progress since islamic banking system in it. It makes indonesian banking system is not focus on convensional banking system. Islamic banking is rule of banking program based on islamic principles that completely clear from usury system in it. Based on its development each year, islamic banking is getting much progress. Although there must be a lot of obstacles specialy on the marketing system. The strategy is need to make sure that islamic banking is welcome by the sociaty. BPRS Bangunn Drajat Warga is one of bank which is concent on islamic banking, a fair and focus strategy will be achievement on product marketing. The research methods are interview to the employee and literature study by learning a book or another sources related to this research. The value of this research is BPRS Bangun Drajat Warga apply the marketing mix strategy such as place, product, price, and promotion to promote its product. The proposition of marketing that BPRS Bangun Drajat Warga deal with are custemer knowledgeless about islamic system, intense competition between existing banks. The solving problem about those propositions increasing promotion quality, selling skills training for the employee and social education.

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