PERSEPSI KONSUMEN PADA FLASHSALE XIAOMI POCO X3 DI SHOPEE TERHADAP KEPUTUSAN PEMBELIAN

MUHAMMAD AFDA NURULHILMAN, NIM : 17107030092 (2021) PERSEPSI KONSUMEN PADA FLASHSALE XIAOMI POCO X3 DI SHOPEE TERHADAP KEPUTUSAN PEMBELIAN. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

Perception is a series of personal ways to select, organize, and interpret stimuli. A person's perception influences acquiring decisions and how sellers determine their sales approach. In the e-commerce world, it is essential to carry out a marketing strategy, one of which is Flashsale. The Xiaomi Poco X3 product carries its product in a flash sale which intends to promote purchasing decisions. AISAS theory helps one to observe how the customer cycle when making a purchase. To find out how much impact Consumer Perceptions of Flashsale Xiaomi Poco X3 at Shopee have on buying decisions in the group Sharing Gils Blog conducted by this study. This study uses quantitative methods. We take a simple random sampling way to get the sample for this study. Based on simple linear regression analysis, the influence of consumer perception on purchasing decisions on shopee users in the Sharing Gils Blog group is 37.8%, other variables' influence was 62.2%. In addition, received a significance value of 0.000 <0.05, the decision is Ho rejected and Ha accepted, which means that consumer perceptions have an influence on purchasing decisions on the Xiaomi Poco X3 Flashsale at Shopee

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