ETIKA KOMUNIKASI PERSPEKTIF UTILITARIAN DAN PANDANGAN ISLAM (ANALISA PADA VIDEO SERI YOUTUBE “PERTAMA KALI PUASA DALAM HIDUP WASEDABOYS”)

Pramudya Adi Amarta, NIM.: 18102010048 (2022) ETIKA KOMUNIKASI PERSPEKTIF UTILITARIAN DAN PANDANGAN ISLAM (ANALISA PADA VIDEO SERI YOUTUBE “PERTAMA KALI PUASA DALAM HIDUP WASEDABOYS”). Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

The transition of communication media from conventional mode into new media has recently increased. One of them is YouTube as a video sharing platform that brings up many kinds of contents which produced by the creators. Unfortunately, a lot of contents are not balanced with ethical and moral obligations that not considered about the benefits to the audiences. This research is a type of descriptive-qualitative research that examines about the ethics of communication from YouTube video series content titled as “Pertama Kali Puasa Dalam Hidup Wasedaboys” from Nihongo Mantappu’s channel. In this research, the researcher was using the John W. Creswell’s narattive-analysis technique, that describe the dialogue and scene from the video which are already collected using documentation technique. Next, the data will be analyzed and connected into John Stuart Mill’s utilitarianism perspective about the usefulness of the messages and connected it again form the Islamic ethics of communication’s perspective from the Qur’an that described it in the six of types : qaulan ma’ruufa, qaulan kariima, qaulan maisuraa, qaulan baliigha, qaulan layyina, dan qaulan sadiida. The results of this research described that in those video already complete the indicators from the six types of ethics communication in Islamic perspective, that shown in the dialogue and scene which already structured from the condition of Waseda Boys when they made the videos. The usefulness are also shown and felt by then and audience from what are they saying and responses in the comment section also reviewing in the every ending part of the videos.

Item Type: Thesis (Skripsi)
Additional Information: Pembimbing: Khoiro Ummatin, S.Ag., M.Si.
Uncontrolled Keywords: Etika Komunikasi, Etika Komunikasi Islam, Utilitarianisme John Stuart Mill, Analisis Naratif Creswell
Subjects: Komunikasi Islam
Media Sosial
Divisions: Fakultas Dakwah dan Komunikasi > Komunikasi Penyiaran Islam (S1)
Depositing User: Muh Khabib SIP.
Date Deposited: 25 Jan 2023 11:34
Last Modified: 25 Jan 2023 11:34
URI: http://digilib.uin-suka.ac.id/id/eprint/55680

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