KOMODIFIKASI MEDIA YOUTUBE DAKWAH DI MASJID AL-MUKHLASIN DALAM MENYIKAPI PERKEMBANGAN ZAMAN MILENIAL PRINGGOLAYAN DEPOK SLEMAN YOGYAKARTA

Supriadi, NIM.: 21202011005 (2023) KOMODIFIKASI MEDIA YOUTUBE DAKWAH DI MASJID AL-MUKHLASIN DALAM MENYIKAPI PERKEMBANGAN ZAMAN MILENIAL PRINGGOLAYAN DEPOK SLEMAN YOGYAKARTA. Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.

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Abstract

This research is motivated by an era that is increasingly loved by millennials and widespread media should be used as well as possible in preaching so that Islamic teachings are not left behind and can easily enter every line. The efforts of the Al-Mukhlasin Mosque in participating in developing da'wah through the media are an attraction to revive and carry out the Prophet's recommendations. This is the endeavor of the management of the Al-Mukhlashin Mosque so that da'wah can be accepted by all parties and maintain the prosperity of the mosque so that life and da'wah reach millennials. The purpose of this research is to respond to the development of the media by way of commodification in preaching so that da'wah is conveyed and is able to provide prosperity at the Al-Mukhlashin Mosque. The research method in this study used a qualitative descriptive method in the form of field research (Field Research). Research Subjects Are Informants in Research who have experience and understanding of the condition of the Al-Mukhlashin Pringgolayan Mosque. The informants in this study were mosque takmir, lecturers, and members of the Al-Mukhlashin mosque. Data collection techniques using the method of observation, interviews, and documentation. The analysis was carried out using data analysis namely data collection, data reduction, data presentation and conclusions. The result of this study is that Al-Mukhlashin Mosque needs to ensure that da'wah content is presented through YouTube media. Stay relevant and in accordance with the needs and problems faced by the millennial community. Al-Mukhlashin Mosque can maintain the ethics of da'wah and the content should be based on a correct and accurate understanding of Islamic teachings, as well as delivered in an authentic and appealing way to viewers.

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