Demand For the Halal Market Among Young Generation

Khairunnisa Mohd Rosdan, - and Siti Yuliandi Ahmad, - and Dian Nur Anna, - (2024) Demand For the Halal Market Among Young Generation. In: Youth and Halal Tourism Research. KSTCL Press, Malaysia, pp. 1-11. ISBN 978-967-2771-26-5

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Abstract

Purpose: This paper aims to investigate the most vital aspects of the halal market (Shariahcompliant hotels, Halal food and beverages, and Shariah healthcare services) that influence the young generation's purchasing intention in Malaysia. Methods/Design/approach: A quantitative research design with non-probability sampling. The data were obtained by distributing online questionnaire surveys to Malaysia's youth through social media platforms. Findings: Significant findings include accommodation, halal food and beverages, and Shariah compliance healthcare services. Implication: This study provides significance towards Islamic tourism, especially Islamic tourism in Malaysia, which covers an extensive range of interests among the Malaysian young generation's demand towards the Halal market.

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