NILAI-NILAI NASIONALISME DALAM IKLAN (Analisis Semiotika Ferdinand de Saussure Pada Iklan Coca-Cola Versi “Sumpah Pemuda Reasons To Believe” di Televisi)

ZAIDATUNNIAAMAH, NIM : 09730057 (2013) NILAI-NILAI NASIONALISME DALAM IKLAN (Analisis Semiotika Ferdinand de Saussure Pada Iklan Coca-Cola Versi “Sumpah Pemuda Reasons To Believe” di Televisi). Skripsi thesis, UIN SUNAN KALIJAGA.

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Abstract

This advertisement made to celebrate sumpah pemuda day at 28 th October. By mean of this advertisement, the Coca-Cola Company want to implant nationalism value for Indonesia’s television’s audience. The purpose of this research is to know nasionalism moral value that is contained in Coca-Cola advertisement sumpah pemuda reasons to believe vertion. This research hopefully advantages to increase knowledge that is realated to advertisement in semiotics study. This research uses qualitive methods, in mean analys and describe the situation of subject, object and other in this research. This research’s analysis technique use semiotics technique based on Ferdinand se Saussure. In this technique the sign will be shared to be two part that is signifier and signified. Then the two of the part intepryted. Moral value is the value that will be investigated in this research. The researcher thinks that research interesting because the advertisement is rare we can see in television. Nasionalism is the feeling to love the nation. In Coca-Cola sumpah pemuda reasons to believe vertion advertisement that are nationalism values, such as the spirit to achievement, keeping the nature of the nation, the wholeness of the nation and to continue the hero’s spirit.

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