%0 Thesis
%9 Skripsi
%A CINTANTYO YOSI PUTRI, NIM. 09140035 
%B FAK. ADAB DAN ILMU BUDAYA
%D 2013
%F digilib:10308
%I UIN SUNAN KALIJAGA
%K evaluation, marketing mix and recreation library
%P 162
%T EVALUASI PROGRAM REKREASI PERPUSTAKAAN DI KANTOR ARSIP DAN PERPUSTAKAAN DAERAH KOTA YOGYAKARTA DITINJAU DARI PRODUCT, PROMOTION, PRICE, AND PLACE (MODEL PEMASARAN 4P)  
%U https://digilib.uin-suka.ac.id/id/eprint/10308/
%X This research aims to examine how the evaluation of library recreational  program in the Archive Office and Library of Yogyakarta observed by 4P  marketing models . This research uses descriptive qualitative method . The  methods of data collection use observation , interview and documentation .  Analysis of the data in this research use three (3 ) steps , that are ( 1 ) data  reduction ; to focused on research theme , ( 2 ) the presentation of data ; to explain  based on observations , interviews and documentations , and ( 3 ) drawing  conclusions ; conclud the result of analysis after the analysis is complete . Testing  the validity of the data in the research is done by the member check . The results  of this research can be concluded that : ( 1 ) the product of the Archive Office and  Library of Yogyakarta is the holiday program by the library , (2 ) the promotion  that done by the Archive Office and Library of Yogyakarta use : advertising ,  sales promotion , public relations , and sales individual , (3 ) the holiday program  at the library is free of charge; ( 4 ) Location of the Archive Office and Library of  Yogyakarta is very strategic and is in the middle of the city in Suroto street  number 9 Yogyakarta.  Keywords: evaluation, marketing mix and recreation library
%Z Pembimbing: Dra. Labibah Zain, M.LIB