TY  - THES
N1  - Pembimbing: Dra. Labibah Zain, M.LIB
ID  - digilib10308
UR  - https://digilib.uin-suka.ac.id/id/eprint/10308/
A1  - CINTANTYO YOSI PUTRI, NIM. 09140035 
Y1  - 2013/10/28/
N2  - This research aims to examine how the evaluation of library recreational
program in the Archive Office and Library of Yogyakarta observed by 4P
marketing models . This research uses descriptive qualitative method . The
methods of data collection use observation , interview and documentation .
Analysis of the data in this research use three (3 ) steps , that are ( 1 ) data
reduction ; to focused on research theme , ( 2 ) the presentation of data ; to explain
based on observations , interviews and documentations , and ( 3 ) drawing
conclusions ; conclud the result of analysis after the analysis is complete . Testing
the validity of the data in the research is done by the member check . The results
of this research can be concluded that : ( 1 ) the product of the Archive Office and
Library of Yogyakarta is the holiday program by the library , (2 ) the promotion
that done by the Archive Office and Library of Yogyakarta use : advertising ,
sales promotion , public relations , and sales individual , (3 ) the holiday program
at the library is free of charge; ( 4 ) Location of the Archive Office and Library of
Yogyakarta is very strategic and is in the middle of the city in Suroto street
number 9 Yogyakarta.
Keywords: evaluation, marketing mix and recreation library
PB  - UIN SUNAN KALIJAGA
KW  - evaluation
KW  -  marketing mix and recreation library
M1  - skripsi
TI  - EVALUASI PROGRAM REKREASI PERPUSTAKAAN DI KANTOR ARSIP DAN PERPUSTAKAAN DAERAH KOTA YOGYAKARTA DITINJAU DARI PRODUCT, PROMOTION, PRICE, AND PLACE (MODEL PEMASARAN 4P)

AV  - restricted
EP  - 162
ER  -