eprintid: 10308
rev_number: 31
eprint_status: archive
userid: 6
dir: disk0/00/01/03/08
datestamp: 2014-03-13 03:50:49
lastmod: 2015-10-13 06:15:21
status_changed: 2014-03-13 03:50:49
type: thesis
metadata_visibility: show
creators_name: CINTANTYO YOSI PUTRI, NIM. 09140035 
title: EVALUASI PROGRAM REKREASI PERPUSTAKAAN DI KANTOR ARSIP DAN PERPUSTAKAAN DAERAH KOTA YOGYAKARTA DITINJAU DARI PRODUCT, PROMOTION, PRICE, AND PLACE (MODEL PEMASARAN 4P)

ispublished: pub
subjects: IA
divisions: jur_ipis1
full_text_status: restricted
keywords: evaluation, marketing mix and recreation library
note: Pembimbing: Dra. Labibah Zain, M.LIB
abstract: This research aims to examine how the evaluation of library recreational
program in the Archive Office and Library of Yogyakarta observed by 4P
marketing models . This research uses descriptive qualitative method . The
methods of data collection use observation , interview and documentation .
Analysis of the data in this research use three (3 ) steps , that are ( 1 ) data
reduction ; to focused on research theme , ( 2 ) the presentation of data ; to explain
based on observations , interviews and documentations , and ( 3 ) drawing
conclusions ; conclud the result of analysis after the analysis is complete . Testing
the validity of the data in the research is done by the member check . The results
of this research can be concluded that : ( 1 ) the product of the Archive Office and
Library of Yogyakarta is the holiday program by the library , (2 ) the promotion
that done by the Archive Office and Library of Yogyakarta use : advertising ,
sales promotion , public relations , and sales individual , (3 ) the holiday program
at the library is free of charge; ( 4 ) Location of the Archive Office and Library of
Yogyakarta is very strategic and is in the middle of the city in Suroto street
number 9 Yogyakarta.
Keywords: evaluation, marketing mix and recreation library
date: 2013-10-28
date_type: published
pages: 162
institution: UIN SUNAN KALIJAGA
department: FAK. ADAB DAN ILMU BUDAYA
thesis_type: skripsi
citation:   CINTANTYO YOSI PUTRI, NIM. 09140035   (2013) EVALUASI PROGRAM REKREASI PERPUSTAKAAN DI KANTOR ARSIP DAN PERPUSTAKAAN DAERAH KOTA YOGYAKARTA DITINJAU DARI PRODUCT, PROMOTION, PRICE, AND PLACE (MODEL PEMASARAN 4P).  Skripsi thesis, UIN SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/10308/1/BAB%20I%2C%20V%2C%20DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/10308/2/BAB%20II%2C%20III%2C%20IV.pdf