TY  - THES
N1  - Pembimbing: Drs. Bono Setyo, M.Si
ID  - digilib10833
UR  - https://digilib.uin-suka.ac.id/id/eprint/10833/
A1  - NINDA PUSPITASARI , NIM. 08730055
Y1  - 2012/08/28/
N2  - Social media become important in the bussines. Twitter is the one of social
media utilizing, making someone become easily to get an information more faster,
more over for advertisement. In this fact, ?Maicih?its hs been success when make
an advertismen using Twitter. ?Maicih? cassava chips is come from Bandung. For
grab it fast, everyone must stand in for 2 hours. But in Yogyakarta the sensation
has doesn?t like in Bandung. It?s the reason to make a survey about the effective
of advertisement ?Maicih? in Twitter with EPIC Model.
This research to measure about about the effective of advertisement
?Maicih? in Twitter with EPIC Model its has been for followers @infomaicih in
Yogyakarta and buy ?Maicih? in mobile stand. Because the sample is
unimplicatly, its use accidental sampling technique and use quantitative reaserch
methodology. The questionnaire is closed question. For the measure scale is using
Likert scale.
For validity test, its use calculate correlation value or use Correlation
Product Moment technique and counting use software SPSS 16 for Windows.
Comparing corrected item and total correlation with r table. For pretest use 30
samples or n=30 so r table = 0,349 and the probability value= 0,05. After counting
all date base proven to be reliabel. Reliability test its counting cronbach alpha.
Total sample is 96 and the alpha value is 0,947 its more than 0,6 so its reliabel.
And the result for effective of advertisement ?Maicih? in Twitter with EPIC
Model.in Yogyakarta only in grade effective with mark 3,62.

PB  - PERPUSTAKAAN UIN SUNAN KALIJAGA
KW  - Social media
KW  -  the effective of advertisement ?Maicih? in
Twitter
KW  -  EPIC Model.
M1  - skripsi
TI  - EFEKTIFITAS IKLAN SOCIAL MEDIA
(Analisis EPIC Model Iklan ?Maicih? Pada Konsumen Follower Twitter
Di Kota Yogyakarta )
AV  - restricted
EP  - 124
ER  -