%0 Thesis
%9 Skripsi
%A MOCHAMMAD RIDWAN, NIM: 07730016
%B UIN SUNAN KALIJAGA YOGYAKARTA
%D 2012
%F digilib:10853
%I PERPUSTAKAAN UIN SUNAN KALIJAGA
%K effects of advertising, videotron, brand awareness
%P 129
%T PENGARUH IKLAN PT. DJARUM  MELALUI VIDEOTRON  TERHADAP BRAND AWARENESS  (Survey pada Pengguna Jalan Abu Bakar Ali Yogyakarta)
%U https://digilib.uin-suka.ac.id/id/eprint/10853/
%X This study aims to find a picture of the effect advertising PT. Djarum  toward brand awareness through videotron on road users Abu Bakar Ali  Yogyakarta. Subjects in this study were road users Abu Bakar Ali Yogyakarta.  The population in this study an unknown number or infinite.  The sampling technique used in this study due to accidental sampling and  its population is infinite then the whole formula to find the number of in his  sample Ronny Kontour 2003 pages 146. From the calculation formula is found the  number of samples is 96 respondents.  Data methods collection used is the scale of videotron advertising and  brand awareness scale. Data analysis was performed to test for normality test,  linearity test product moment correlation test and simple linear regression test.  The results showed that: 1. There is a significant influence advertising PT.  Djarum through videotron toward brand awareness on road users by Abu Bakar  Ali Yogyakarta coefisien corelasi of 0.309 with a significance value of 0.000  <0.05. 2. The influence of advertising PT. Djarum through videotron toward  brand awareness on road users Abu Bakar Ali Yogyakarta has the effect that is  strong the value of 0.556, or are at intervals of 0.5 to 0.75 are in the Guilford table  included in the interval strong relationship.  
%Z Pembimbing: Yani Tri Wijayanti, S. Sos, M. Si,