@phdthesis{digilib10891,
           month = {July},
           title = {STRATEGI KOMUNIKASI PEMASARAN TERPADU
DESA WISATA DALAM MENINGKATKAN KUNJUNGAN
WISATAWAN
(Studi Deskriptif Kualitatif Pada Desa Wisata Kelor, Sleman, Yogyakarta)},
          school = {PERPUSTAKAAN UIN SUNAN KALIJAGA},
          author = {NIM. 08730019 DEWI FATIKHATUZ ZAHRO },
            year = {2012},
            note = {Pembimbing: Fatma Dian Pratiwi, S. Sos., M.Si,},
        keywords = {Integrated Marketing Communications, tourist visits.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/10891/},
        abstract = {Kelor Tourism Village is one of the independent tourist village located in the
district of Sleman. Among the self-contained tourist villages, tourist arrivals
decreased Kelor. To deal with business competition with other tourist villages in need
of a reliable strategy in the innovation and marketing. Integrated marketing
communications strategy to be the best option for rural tourism Kelor to increase
tourist visits. This is what makes the authors are interested to investigate how
integrated marketing communications strategy endorsed by the manager of the tourist
village Kelor increase tourist visits.
This study, entitled "Integrated Marketing Communications Strategy of
Tourist Arrivals Increase In" (Qualitative Descriptive Study On Tourism Village
Kelor, Sleman, Yogyakarta). Background by the author's curiosity about how to
increase tourist arrivals by using integrated marketing communications strategy,
because the integrated marketing communication strategies play an important role in
increasing tourist arrivals. The purpose of this study was to identify and determine the
effects of integrated marketing communications strategy implemented by managers of
the tourist village Kelor increase tourist visits.
The study was conducted using qualitative descriptive research method with a
descriptive outline the primary data from interviews and secondary data search of the
observation and documentation to better understand the phenomena that occur in a
thorough and deep understanding of integrated marketing communications strategies
on rural tourism in increasing traffic Kelor tourists.
The results showed that the overall tourist village Kelor using elements of
integrated marketing communications. Although the implementation of integrated
marketing communications elements of the overall optimum has not been
implemented due to various limitations, but the elements of integrated marketing
communications is to support each other and cooperate with each other because
everything is interrelated and inseparable. In general, services and facilities available
at the tourist village Kelor qualified enough to satisfy the tourists in the main capital,
so that the optimization of the packaging of integrated marketing communications
strategy to increase tourist arrivals.
}
}