<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "KONSEP STRATEGI PEMASARAN DALAM\r\nMEMOAR ROOM TO READ KARYA JOHN WOOD\r\n\r\n"^^ . "This research aims to gain an overview of the concept of marketing strategy in\r\nmemoir Room to Read by John Wood .The method of this research is library\r\nresearch. The method of data collection uses library review. Otherwise, the\r\ntechnique of analyzing data uses the analysis of its content. They are: 1)\r\nformulating the problem of research, 2) doing the library reseach, 3) determining\r\nthe unit of analysis, 4) determining the sample, 5) determining the variables,\r\n6) making categorization and coding guidelines, 7) collecting data, 8) doing data\r\ncoding, and 9) Arranging research report . The result of this research is concluded\r\nthat the concept of marketing strategies in memoirs of Room to Read, John Wood\r\nworks according to the 7P marketing model, consisting of: 1) product is a product\r\nlike services and it also has a composition that is consisting of: the book\r\npublishing, the scholarship \"Room to Grow\", the reconstruction of educational\r\nfacilities, and training to some teachers, while it also has the characteristics of the\r\nproduct such as the brand of Room to Read ; 2) price is the values/benefits that is\r\nperceived from the activity/program of Room to Read; 3) promotion is the AIDA\r\nwith sales promotion and notification/ direct mail; 4) place it selects the strategic\r\nlocation and it is always also close to the consumer; 5) people are the selection/\r\nrecruitment and training; 6) process is begun how to design the process of the\r\nservices until the services are delivered to consumers, and\r\n7) Physical Evidence or Customer Service is the using of the website and bulletin\r\nas a media of information and it also responds the complaints wisely. Suggestions\r\nfor library ,this research is expected to be a reference to take decisions. For library\r\nscience, it is also expected many the library materials about the library marketing\r\nstrategies and hopefully, there are more research about philanthropy in the\r\nlibrary.\r\n\r\n"^^ . "2014-01-09" . . . . "UIN SUNAN KALIJAGA"^^ . . . "FAKULTAS ADAB DAN ILMU BUDAYA, UIN SUNAN KALIJAGA"^^ . . . . . . . . . "NIM. 09140056"^^ . "FAJAR NUGRAHA "^^ . "NIM. 09140056 FAJAR NUGRAHA "^^ . . . . . . "KONSEP STRATEGI PEMASARAN DALAM\r\nMEMOAR ROOM TO READ KARYA JOHN WOOD\r\n\r\n (Text)"^^ . . . "BAB I, V, DAFTAR PUSTAKA.pdf"^^ . . . "KONSEP STRATEGI PEMASARAN DALAM\r\nMEMOAR ROOM TO READ KARYA JOHN WOOD\r\n\r\n (Text)"^^ . . . "KONSEP STRATEGI PEMASARAN DALAM\r\nMEMOAR ROOM TO READ KARYA JOHN WOOD\r\n\r\n (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "KONSEP STRATEGI PEMASARAN DALAM\r\nMEMOAR ROOM TO READ KARYA JOHN WOOD\r\n\r\n (Other)"^^ . . . . . . "preview.jpg"^^ . . . "KONSEP STRATEGI PEMASARAN DALAM\r\nMEMOAR ROOM TO READ KARYA JOHN WOOD\r\n\r\n (Other)"^^ . . . . . . "medium.jpg"^^ . . . "KONSEP STRATEGI PEMASARAN DALAM\r\nMEMOAR ROOM TO READ KARYA JOHN WOOD\r\n\r\n (Other)"^^ . . . . . . "small.jpg"^^ . . . "KONSEP STRATEGI PEMASARAN DALAM\r\nMEMOAR ROOM TO READ KARYA JOHN WOOD\r\n\r\n (Other)"^^ . . . . . . "KONSEP STRATEGI PEMASARAN DALAM\r\nMEMOAR ROOM TO READ KARYA JOHN WOOD\r\n\r\n (Other)"^^ . . . . . . "KONSEP STRATEGI PEMASARAN DALAM\r\nMEMOAR ROOM TO READ KARYA JOHN WOOD\r\n\r\n (Other)"^^ . . . . . . "KONSEP STRATEGI PEMASARAN DALAM\r\nMEMOAR ROOM TO READ KARYA JOHN WOOD\r\n\r\n (Other)"^^ . . . . . . "KONSEP STRATEGI PEMASARAN DALAM\r\nMEMOAR ROOM TO READ KARYA JOHN WOOD\r\n\r\n (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KONSEP STRATEGI PEMASARAN DALAM\r\nMEMOAR ROOM TO READ KARYA JOHN WOOD\r\n\r\n (Other)"^^ . . . . . "HTML Summary of #11499 \n\nKONSEP STRATEGI PEMASARAN DALAM \nMEMOAR ROOM TO READ KARYA JOHN WOOD \n \n\n\n" . "text/html" . . . "Ilmu Perpustakaan"@en . .