eprintid: 11499
rev_number: 29
eprint_status: archive
userid: 71
dir: disk0/00/01/14/99
datestamp: 2014-03-28 12:24:14
lastmod: 2015-10-15 01:58:39
status_changed: 2014-03-28 12:24:14
type: thesis
metadata_visibility: show
creators_name: FAJAR NUGRAHA , NIM. 09140056
title: KONSEP STRATEGI PEMASARAN DALAM
MEMOAR ROOM TO READ KARYA JOHN WOOD


ispublished: pub
subjects: IA
divisions: jur_ipis1
full_text_status: restricted
keywords: Keywords : Marketing Strategy, Marketing Strategy in Library, 7P Marketing
Model, Room to Read, and John Wood.




note: 
Pembimbing : Dra. Labibah Zain, M.LIS

abstract: This research aims to gain an overview of the concept of marketing strategy in
memoir Room to Read by John Wood .The method of this research is library
research. The method of data collection uses library review. Otherwise, the
technique of analyzing data uses the analysis of its content. They are: 1)
formulating the problem of research, 2) doing the library reseach, 3) determining
the unit of analysis, 4) determining the sample, 5) determining the variables,
6) making categorization and coding guidelines, 7) collecting data, 8) doing data
coding, and 9) Arranging research report . The result of this research is concluded
that the concept of marketing strategies in memoirs of Room to Read, John Wood
works according to the 7P marketing model, consisting of: 1) product is a product
like services and it also has a composition that is consisting of: the book
publishing, the scholarship "Room to Grow", the reconstruction of educational
facilities, and training to some teachers, while it also has the characteristics of the
product such as the brand of Room to Read ; 2) price is the values/benefits that is
perceived from the activity/program of Room to Read; 3) promotion is the AIDA
with sales promotion and notification/ direct mail; 4) place it selects the strategic
location and it is always also close to the consumer; 5) people are the selection/
recruitment and training; 6) process is begun how to design the process of the
services until the services are delivered to consumers, and
7) Physical Evidence or Customer Service is the using of the website and bulletin
as a media of information and it also responds the complaints wisely. Suggestions
for library ,this research is expected to be a reference to take decisions. For library
science, it is also expected many the library materials about the library marketing
strategies and hopefully, there are more research about philanthropy in the
library.


date: 2014-01-09
date_type: published
institution: UIN SUNAN KALIJAGA
department: FAKULTAS ADAB DAN ILMU BUDAYA
thesis_type: skripsi
citation:   FAJAR NUGRAHA , NIM. 09140056  (2014) KONSEP STRATEGI PEMASARAN DALAM MEMOAR ROOM TO READ KARYA JOHN WOOD.  Skripsi thesis, UIN SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/11499/1/BAB%20I%2C%20V%2C%20DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/11499/2/BAB%20II%2C%20III%2C%20IV.pdf