@phdthesis{digilib11707,
           month = {January},
           title = {PENGARUH MEDIA INTERNAL TERHADAP REPUTASI
PERUSAHAAN
(SURVEI PADA PELANGGAN BULLETIN WARTA CILACAP PT. HOLCIM INDONESIA
TBK. CILACAP PLANT)
},
          school = {UIN SUNAN KALIJAGA},
          author = {NIM. 09730081 SRI RENNY KRISMANTI },
            year = {2014},
            note = {Pembimbing : Yani Tri Wijayanti, M.Si.},
        keywords = {Keyword: Internal media, reputation, warta cilacap, customer.

},
             url = {https://digilib.uin-suka.ac.id/id/eprint/11707/},
        abstract = {This study aims to examine the influence of internal media for enterprise
reputation survey to bulletin Warta Cilacap customer in PT. Holcim Indonesia
Tbk. Cilacap. Customer satisfactions is the customer response to the discrepancy
between the previous interest rate and actual performance had felt after the use.
One of the factors that determine customer satigfactions is the internal media and
reputation.
In this study, researchers wanted to know how much influence the internal
media on reputations. The study was conducted to 100 respondens representing
the customer population Warta Cilacap. Results of hypothesis testing using linear
regressins shows the coefficient of determination (R2) of 0,370 is used to
determine the influence ot the percentage change in the independent variabel
(media internal) on the dependent variabel (reputasi), of the test result above
coefficient R2 = 0,370 means that the influence on purchase decisions internal
media is 37,0\%, while the reaining 63\% is influenced by other variables in
addition to internal media.
}
}