eprintid: 11707
rev_number: 30
eprint_status: archive
userid: 71
dir: disk0/00/01/17/07
datestamp: 2014-04-04 08:35:10
lastmod: 2016-01-08 08:41:00
status_changed: 2014-04-04 08:35:10
type: thesis
metadata_visibility: show
creators_name: SRI RENNY KRISMANTI , NIM. 09730081
title: PENGARUH MEDIA INTERNAL TERHADAP REPUTASI
PERUSAHAAN
(SURVEI PADA PELANGGAN BULLETIN WARTA CILACAP PT. HOLCIM INDONESIA
TBK. CILACAP PLANT)

ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Keyword: Internal media, reputation, warta cilacap, customer.


note: Pembimbing : Yani Tri Wijayanti, M.Si.
abstract: This study aims to examine the influence of internal media for enterprise
reputation survey to bulletin Warta Cilacap customer in PT. Holcim Indonesia
Tbk. Cilacap. Customer satisfactions is the customer response to the discrepancy
between the previous interest rate and actual performance had felt after the use.
One of the factors that determine customer satigfactions is the internal media and
reputation.
In this study, researchers wanted to know how much influence the internal
media on reputations. The study was conducted to 100 respondens representing
the customer population Warta Cilacap. Results of hypothesis testing using linear
regressins shows the coefficient of determination (R2) of 0,370 is used to
determine the influence ot the percentage change in the independent variabel
(media internal) on the dependent variabel (reputasi), of the test result above
coefficient R2 = 0,370 means that the influence on purchase decisions internal
media is 37,0%, while the reaining 63% is influenced by other variables in
addition to internal media.

date: 2014-01-12
date_type: published
institution: UIN SUNAN KALIJAGA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   SRI RENNY KRISMANTI , NIM. 09730081  (2014) PENGARUH MEDIA INTERNAL TERHADAP REPUTASI PERUSAHAAN (SURVEI PADA PELANGGAN BULLETIN WARTA CILACAP PT. HOLCIM INDONESIA TBK. CILACAP PLANT).  Skripsi thesis, UIN SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/11707/1/BAB%20I%2C%20IV%2C%20DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/11707/2/BAB%20II%2C%20III.pdf