@phdthesis{digilib12247,
           month = {August},
           title = {PEMBANGUNAN PROTOTYPE SISTEM CUSTOMER RELATIONSHIP
MANAGEMENT TOKO BUKU ONLINE},
          school = {UIN SUNAN KALIJAGA},
          author = {NIM.  07650091 ZAINAL ABIDIN},
            year = {2013},
            note = {Pembimbing :  Agus Mulyanto, M.Kom},
        keywords = {Keywords: CRM (Customer Relationship Management), online business, online
bookshop, customer, service.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/12247/},
        abstract = {The development of computer technology and the internet is so fast has
directed businesses to utilize online business. The increasing number of online
businesses that have sprung up making higher competition, no exception for online
bookshop. With the increasing number of options available online bookshop,
customers will choose the best service. Thus to increase new customers and maintain
the loyalty of existing customers needed better services to customers, not just sell
books online.
This research build an online bookstore prototype with a method of CRM
(Customer Relationship Management). CRM is a strategy which is well known in the
service to customers. With CRM, business focus is no longer just sales, but more in
the direction of good service to customers. The type of CRM that used is Operational
CRM, which is related to the automation of front office business processes that
contribute in the interaction with the customer. The system is built using the PHP
programming language with CodeIgniter framework and MySQL database.
The system has the functions of sales, service, and advertising. Sales function
serves as bookshop in general, that is search and ordering books. Service functions
include the provision of news, messages with customer service, and forums. And the
ad includes the latest books and best sellers/popular. There are some tests performed.
Results of testing the functionality of the system shows all goes well, the test results
show the system has a good interface and test results indicate customer satisfaction
customer satisfaction adequately met. so can be concluded that the system is feasible
to be used.}
}