<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "AKTIVITAS MARKETING PUBLIC RELATIONS DALAM\r\nMENINGKATKAN LOYALITAS PENDENGAR\r\n(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO\r\nUNIMMA MAGELANG)\r\n\r\n"^^ . "Unimma Radio is one of radio in Magelang, so it is necessary to have a\r\nMarketing Public Relations (MPR) which creatively to introduce, promote\r\nand increase their listener. One of favorite channel on the Unimma radio is\r\nOne Stop Movies. While a radio reached target audience, correctly, it\r\nmeans the radio can survive to compete with other media that supported by\r\na loyal listener. Company needs to establish and maintain loyality to\r\ndecrease marketing cost, reach benefits as trade laverage that attract a new\r\ncustomers. Otherwise, loyality responds to competitor as fast as possible.\r\nThis study is a qualitative research method. Data were collected by\r\nobservation, interview and documentation. The informants at this study is\r\nMarketing and Public Relations (MPR) called mrs. Istiana, ms. Biyya\r\nShakiena as broadcaster of One Stop Movies and Mrs. Dista Astikarini as\r\nAdmin Executive Daily,.\r\nThe results of this study indicate that the Marketing and Public Relations is\r\nan important part to maintain loyality of Unimma radio listeners,\r\nespecially at the One Stop Movies. Depend on Kotler and Keller with 7\r\nstandart MPR activities formulated, Marketing and Public Relations of\r\nUnimma radio do the duties succesfully.\r\n\r\n"^^ . "2013-10-17" . . . . "UIN SUNAN KALIJAGA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA"^^ . . . . . . . . . "NIM. 09730046"^^ . "ARINA NUR HUSNIA "^^ . "NIM. 09730046 ARINA NUR HUSNIA "^^ . . . . . . "AKTIVITAS MARKETING PUBLIC RELATIONS DALAM\r\nMENINGKATKAN LOYALITAS PENDENGAR\r\n(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO\r\nUNIMMA MAGELANG)\r\n\r\n (Text)"^^ . . . "BAB I, IV, DAFTAR PUSTAKA.pdf"^^ . . . "AKTIVITAS MARKETING PUBLIC RELATIONS DALAM\r\nMENINGKATKAN LOYALITAS PENDENGAR\r\n(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO\r\nUNIMMA MAGELANG)\r\n\r\n (Text)"^^ . . . "AKTIVITAS MARKETING PUBLIC RELATIONS DALAM\r\nMENINGKATKAN LOYALITAS PENDENGAR\r\n(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO\r\nUNIMMA MAGELANG)\r\n\r\n (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "AKTIVITAS MARKETING PUBLIC RELATIONS DALAM\r\nMENINGKATKAN LOYALITAS PENDENGAR\r\n(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO\r\nUNIMMA MAGELANG)\r\n\r\n (Other)"^^ . . . . . . "preview.jpg"^^ . . . "AKTIVITAS MARKETING PUBLIC RELATIONS DALAM\r\nMENINGKATKAN LOYALITAS PENDENGAR\r\n(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO\r\nUNIMMA MAGELANG)\r\n\r\n (Other)"^^ . . . . . . "medium.jpg"^^ . . . "AKTIVITAS MARKETING PUBLIC RELATIONS DALAM\r\nMENINGKATKAN LOYALITAS PENDENGAR\r\n(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO\r\nUNIMMA MAGELANG)\r\n\r\n (Other)"^^ . . . . . . "small.jpg"^^ . . . "AKTIVITAS MARKETING PUBLIC RELATIONS DALAM\r\nMENINGKATKAN LOYALITAS PENDENGAR\r\n(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO\r\nUNIMMA MAGELANG)\r\n\r\n (Other)"^^ . . . . . . "AKTIVITAS MARKETING PUBLIC RELATIONS DALAM\r\nMENINGKATKAN LOYALITAS PENDENGAR\r\n(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO\r\nUNIMMA MAGELANG)\r\n\r\n (Other)"^^ . . . . . . "AKTIVITAS MARKETING PUBLIC RELATIONS DALAM\r\nMENINGKATKAN LOYALITAS PENDENGAR\r\n(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO\r\nUNIMMA MAGELANG)\r\n\r\n (Other)"^^ . . . . . . "AKTIVITAS MARKETING PUBLIC RELATIONS DALAM\r\nMENINGKATKAN LOYALITAS PENDENGAR\r\n(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO\r\nUNIMMA MAGELANG)\r\n\r\n (Other)"^^ . . . . . . "AKTIVITAS MARKETING PUBLIC RELATIONS DALAM\r\nMENINGKATKAN LOYALITAS PENDENGAR\r\n(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO\r\nUNIMMA MAGELANG)\r\n\r\n (Other)"^^ . . . . . "HTML Summary of #12442 \n\nAKTIVITAS MARKETING PUBLIC RELATIONS DALAM \nMENINGKATKAN LOYALITAS PENDENGAR \n(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO \nUNIMMA MAGELANG) \n \n\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .