TY  - THES
N1  - Pembimbing :  Drs. H. Bono Setyo,
M.Si


ID  - digilib12442
UR  - https://digilib.uin-suka.ac.id/id/eprint/12442/
A1  - ARINA NUR HUSNIA , NIM. 09730046
Y1  - 2013/10/17/
N2  - Unimma Radio is one of radio in Magelang, so it is necessary to have a
Marketing Public Relations (MPR) which creatively to introduce, promote
and increase their listener. One of favorite channel on the Unimma radio is
One Stop Movies. While a radio reached target audience, correctly, it
means the radio can survive to compete with other media that supported by
a loyal listener. Company needs to establish and maintain loyality to
decrease marketing cost, reach benefits as trade laverage that attract a new
customers. Otherwise, loyality responds to competitor as fast as possible.
This study is a qualitative research method. Data were collected by
observation, interview and documentation. The informants at this study is
Marketing and Public Relations (MPR) called mrs. Istiana, ms. Biyya
Shakiena as broadcaster of One Stop Movies and Mrs. Dista Astikarini as
Admin Executive Daily,.
The results of this study indicate that the Marketing and Public Relations is
an important part to maintain loyality of Unimma radio listeners,
especially at the One Stop Movies. Depend on Kotler and Keller with 7
standart MPR activities formulated, Marketing and Public Relations of
Unimma radio do the duties succesfully.


PB  - UIN SUNAN KALIJAGA
KW  - Keywords : Marketing Public Relations
KW  -  Loyalty Listener
KW  -  Activities
KW  - 
Radio Unimma
KW  -  One Stop Movies.


M1  - skripsi
TI  - AKTIVITAS MARKETING PUBLIC RELATIONS DALAM
MENINGKATKAN LOYALITAS PENDENGAR
(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO
UNIMMA MAGELANG)


AV  - restricted
ER  -