eprintid: 12442
rev_number: 30
eprint_status: archive
userid: 71
dir: disk0/00/01/24/42
datestamp: 2014-05-08 03:58:49
lastmod: 2016-01-05 08:05:15
status_changed: 2014-05-08 03:58:49
type: thesis
metadata_visibility: show
creators_name: ARINA NUR HUSNIA , NIM. 09730046
title: AKTIVITAS MARKETING PUBLIC RELATIONS DALAM
MENINGKATKAN LOYALITAS PENDENGAR
(STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO
UNIMMA MAGELANG)


ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Keywords : Marketing Public Relations, Loyalty Listener, Activities,
Radio Unimma, One Stop Movies.


note: Pembimbing :  Drs. H. Bono Setyo,
M.Si


abstract: Unimma Radio is one of radio in Magelang, so it is necessary to have a
Marketing Public Relations (MPR) which creatively to introduce, promote
and increase their listener. One of favorite channel on the Unimma radio is
One Stop Movies. While a radio reached target audience, correctly, it
means the radio can survive to compete with other media that supported by
a loyal listener. Company needs to establish and maintain loyality to
decrease marketing cost, reach benefits as trade laverage that attract a new
customers. Otherwise, loyality responds to competitor as fast as possible.
This study is a qualitative research method. Data were collected by
observation, interview and documentation. The informants at this study is
Marketing and Public Relations (MPR) called mrs. Istiana, ms. Biyya
Shakiena as broadcaster of One Stop Movies and Mrs. Dista Astikarini as
Admin Executive Daily,.
The results of this study indicate that the Marketing and Public Relations is
an important part to maintain loyality of Unimma radio listeners,
especially at the One Stop Movies. Depend on Kotler and Keller with 7
standart MPR activities formulated, Marketing and Public Relations of
Unimma radio do the duties succesfully.


date: 2013-10-17
date_type: published
institution: UIN SUNAN KALIJAGA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   ARINA NUR HUSNIA , NIM. 09730046  (2013) AKTIVITAS MARKETING PUBLIC RELATIONS DALAM MENINGKATKAN LOYALITAS PENDENGAR (STUDI DESKRIPTIF PADA PROGRAM ACARA ONE STOP MOVIES RADIO UNIMMA MAGELANG).  Skripsi thesis, UIN SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/12442/1/BAB%20I%2C%20IV%2C%20DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/12442/2/BAB%20II%2C%20III.pdf