eprintid: 12446
rev_number: 36
eprint_status: archive
userid: 71
dir: disk0/00/01/24/46
datestamp: 2014-05-08 04:10:37
lastmod: 2016-01-27 04:42:40
status_changed: 2014-05-08 04:10:37
type: thesis
metadata_visibility: show
creators_name: DWI FAJAR KUSASI, NIM. 08730103
title: REPRESENTASI SOSIAL EKONOMI DALAM IKLAN TELEVISI

(ANALISIS SEMIOTIKA ROLAND BARTHES TERHADAP IKLAN KARTU PERDANA AXIS VERSI KEMBALIAN RP. 500)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: KEYWORD: Social Economic, Semiotic Analysis, SIM Card Refund Axis
Version Rp. 500 In Television Advertising
note: Pembimbing :  Fatma Dian Pratiwi, S.Sos.,M.Si
abstract: People view television now become part of the main requirements, to get
information about the products that are advertised on television. Television is a
medium that is easily understood by the public, because advertising provides
creative ideas and unique. To many people judge instead of the code, but on the
ad. One of these prime card commercial Axis version returns this Rp.500 provide
information to the public to not accept candy as a substitute for Rp 500.
This research uses semiotic analysis of Roland Barthes, to interpret from
the ad. Correlations in the prime card commercial return Rp 500 Axis version,
have signs and symbols in the ad. to interpret, research is done in two steps mark
used by Barthes, the visible signs and signs that are not visible. Anyway, Barthes
uses two steps to interpret signs, this sign is certainly research focuses on the
social economy of the Axis prime card commercial version Rp.500 change. Many
elements of the social economy in the prime card commercial version of the Axis,
especially on the return Rp 500 Rp 500 reimbursement with a candy. A candy not
as a medium of exchange, but rather sabagai snacks favored by small children.
Axis prime card commercial version Rp.500 change, inform the consumer to not
accept candy as a change in the transaction, because the money can’t be replaced
by Rp 500 a candy that cost Rp 500.
date: 2013-10-17
date_type: published
institution: UIN SUNAN KALIJAGA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   DWI FAJAR KUSASI, NIM. 08730103  (2013) REPRESENTASI SOSIAL EKONOMI DALAM IKLAN TELEVISI (ANALISIS SEMIOTIKA ROLAND BARTHES TERHADAP IKLAN KARTU PERDANA AXIS VERSI KEMBALIAN RP. 500).  Skripsi thesis, UIN SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/12446/31/BAB%20I%2C%20IV%2C%20DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/12446/1/BAB%20II%2C%20III.pdf