%A NIM. 09730058 ENDAH WIDOWATI 
%O Pembimbing :  Fatma Dian Pratiwi, S.Sos.,M.Si

%T STRATEGI DAN IMPLEMENTASI KEGIATAN CORPORATE SOCIAL
RESPONSIBILITY MELALUI PROGRAM KEMITRAAN DAN
BINA LINGKUNGAN
(STUDI DESKRIPTIF KUALITATIF PADA PT MADUBARU PG-PS MADUKISMO YOGYAKARTA)


%X The title of this research is “the implementation of Corporate Social
Responsibility activities through the Partnership and Community Development
(Qualitative descriptive study on PT. Madubaru PG-PS Madukismo Yogyakarta)”.
the background of the problem in this research is the partnership and community
development of PT. Madubaru PG-PS Madukismo with its partners who able to
penetrate the internasional market. One of the partner is Gujahe, in which has
exported its products abroad. Can the success of established partners PT.
Madubaru PG-PS Madukismo it is be said, the implementation of CSR activity
through the partnership and community development program appropriate to the
implementation of CSR modern era which consist of strategy CSR
implementation, performance unit analysis, and CSR report.
This research uses descriptive qualitative research method, that describes
the implementation of Corporate Social Responsibility through the partnership
and community develepment at PT. Madubaru PG-PS Madukismo. The subjects
of the research division officer PKBL and existing of documentation PT.
Madubaru PG-PS Madukismo. The methods of data collection in this study is
using gradually interviews, observation, and literature. While the validity of the
data using the technique of triangulation of data or resources.
The implementation of CSR through the CSR activities at PT. Madubaru
PG-PS Madukismo measured by the modern era of CSR implementation, which is
implementation strategy, the unit of analysis in the implementation of CSR and
report which in accordance with the implementation of the modern era. However,
in the implementation of CSR activities, documentation of results showing the
reduced morbidity and mortality (in health), or reduced rate of illiteracy and
increasing human resources ability (in education) or other parameters accoeters to
the chosen field of the CSR by companies is not supplied by the auditor
independent to the company. So companies have know yet to the out come of the
partnership that has been going on.


%K Keywords : Corporate Social Responsibility, Implementation and strategy.




%D 2013
%I UIN SUNAN KALIJAGA
%L digilib12447