TY  - THES
N1  - Pembimbing: Mokhamad Mahfud, M.Si
ID  - digilib12748
UR  - https://digilib.uin-suka.ac.id/id/eprint/12748/
A1  - CYNTHIA KIRANA DEWI ,  NIM. 09730085
Y1  - 2013/07/02/
N2  - Promotion Mix is a promotion that includes five elements of any media campaign. Advertising, Public Relations and Publications, Sales Promotion, Personal Selling and Direct Marketing. However, Sirlo Steak perform Promotion Mix in a media that is twitter. So, this research has title ?The Effect of Promotion Mix Through Social Media Buy Interest in Consumer Interest (Survey Twitter Account of Sirlo Steak on Followers at Yogyakarta)?.
The kind of this research is communication kuantitative. And this research method is a survey. Gave questionnaires to 30 people question the validity of respondents. Questions and provide questionnaires to 100 respondents as the main data and the data will be processed using SPSS version 15.
The result of research shows significant impact on social media in the promotion mix in consumer buying interest, 49% or most of respondents answered agree, which means the promotion mix by Sirlo Steak via social media has influence. So, promotion mix Sirlo Steak in this twitter account had a significant influence on consumer buying interest.
KEYWORD : Promotion Mix, Twitter, Consumer Interest, Sirlo Steak Yogyakarta
PB  - UIN SUNAN KALIJAGA
KW  - Promotion Mix
KW  -  Twitter
KW  -  Consumer Interest
KW  -  Sirlo Steak Yogyakarta
M1  - skripsi
TI  - PENGARUH PROMOTION MIX MELALUI SOSIAL MEDIA DALAM MENARIK MINAT BELI KONSUMEN (ANALISIS REGRESI SEDERHANA PADA AKUN TWITTER @SIRLOSTEAK DI YOGYAKARTA) 
AV  - restricted
EP  - 127
ER  -