eprintid: 12748
rev_number: 31
eprint_status: archive
userid: 77
dir: disk0/00/01/27/48
datestamp: 2014-06-11 01:57:49
lastmod: 2016-01-05 08:28:19
status_changed: 2014-06-11 01:57:49
type: thesis
metadata_visibility: show
creators_name: CYNTHIA KIRANA DEWI ,  NIM. 09730085
title: PENGARUH PROMOTION MIX MELALUI SOSIAL MEDIA DALAM MENARIK MINAT BELI KONSUMEN (ANALISIS REGRESI SEDERHANA PADA AKUN TWITTER @SIRLOSTEAK DI YOGYAKARTA) 
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Promotion Mix, Twitter, Consumer Interest, Sirlo Steak Yogyakarta
note: Pembimbing: Mokhamad Mahfud, M.Si
abstract: Promotion Mix is a promotion that includes five elements of any media campaign. Advertising, Public Relations and Publications, Sales Promotion, Personal Selling and Direct Marketing. However, Sirlo Steak perform Promotion Mix in a media that is twitter. So, this research has title “The Effect of Promotion Mix Through Social Media Buy Interest in Consumer Interest (Survey Twitter Account of Sirlo Steak on Followers at Yogyakarta)”.
The kind of this research is communication kuantitative. And this research method is a survey. Gave questionnaires to 30 people question the validity of respondents. Questions and provide questionnaires to 100 respondents as the main data and the data will be processed using SPSS version 15.
The result of research shows significant impact on social media in the promotion mix in consumer buying interest, 49% or most of respondents answered agree, which means the promotion mix by Sirlo Steak via social media has influence. So, promotion mix Sirlo Steak in this twitter account had a significant influence on consumer buying interest.
KEYWORD : Promotion Mix, Twitter, Consumer Interest, Sirlo Steak Yogyakarta
date: 2013-07-02
date_type: published
pages: 127
institution: UIN SUNAN KALIJAGA
department: PERPUSTAKAAN
thesis_type: skripsi
thesis_name: other
citation:   CYNTHIA KIRANA DEWI , NIM. 09730085  (2013) PENGARUH PROMOTION MIX MELALUI SOSIAL MEDIA DALAM MENARIK MINAT BELI KONSUMEN (ANALISIS REGRESI SEDERHANA PADA AKUN TWITTER @SIRLOSTEAK DI YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/12748/2/BAB%20I%2C%20IV%2C%20DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/12748/1/BAB%20II%2C%20III.pdf