<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PERENCANAAN IKLAN MEDIA LINI BAWAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF KEMASAN “OLEH-OLEH KHAS PATI” DI KIOS KELINCI PADA PT DUA KELINCI)"^^ . "Planning is the first step to be done by the company to reach the marketing\r\ngoal. By planning, companies can determine what should be done and what\r\nshould not be done. PT Dua Kelinci always do planning in every promotional\r\nproduct. For example, when advertising product package typical souvenirs of Pati,\r\nplanning is done seriously in order to reach turnover of billions per year.\r\nHowever, the planning which is done by PT Dua Kelinci is different with\r\nplanning in general, because the planning is done to determine positioning\r\nproducts that have been marketed.\r\nThe type of this research is descriptive qualitative and aimed to determine\r\nthe below the line media advertising planning conducted by PT Dua Kelinci\r\ntrough Oleh-oleh khas Pati in Kios Kelinci. To describe the planning of these\r\nadvertisement use of six stages of planning theory proposed by Monle & Carla\r\n(2007:156), while the source data obtained from interviewing the parties involved\r\nin the planning of the advertisement as well as observation and documentation\r\nmade during research at PT Dua Kelinci.\r\nBased on the research that has been done, advertising planning of PT Dua\r\nKelinci merely through four stages of six advertising planning proposed by Monle\r\n& Carla (2007:156) encompass reviewing marketing plans, determining\r\nadvertising objectives, developing and implementing creative strategies, and\r\ndeveloping and implementing media strategies. While the two planning are not\r\ncarried out are the company's internal and external analysis and evaluation of\r\nadvertising. PT dua Kelinci do not do two stages of planning based on\r\nconsideration of marketing activities that have been done before. Below the line\r\nmedia advertising in the form of packaging “oleh-oleh khas Pati” wich is planned\r\nby PT Dua Kelinci was successfully increasing sales.Proven by the levels\r\nobtained from the percentage of the overall product contribution in 2012, for\r\nproducts with package group, occupy the top position 58%, followed by retail\r\nproduct 11% and others 10%. PT Dua Kelinci realize the important role packaging\r\nas an advertising media. The more attractive and durable packaging it, then the\r\nlonger the advertisement spread to anyone who saw it. So although branding of\r\nOleh-oleh Khas Pati done with local media but have a national impact.\r\nKeyword : Advertising planning, b"^^ . "2013-07-01" . . . . "UIN SUNAN KALIJAGA"^^ . . . "PERPUSTAKAAN, UIN SUNAN KALIJAGA"^^ . . . . . . . . . "NIM. 09730025"^^ . "FITHRI HAMIDAH"^^ . "NIM. 09730025 FITHRI HAMIDAH"^^ . . . . . . "PERENCANAAN IKLAN MEDIA LINI BAWAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF KEMASAN “OLEH-OLEH KHAS PATI” DI KIOS KELINCI PADA PT DUA KELINCI) (Text)"^^ . . . . . "PERENCANAAN IKLAN MEDIA LINI BAWAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF KEMASAN “OLEH-OLEH KHAS PATI” DI KIOS KELINCI PADA PT DUA KELINCI) (Other)"^^ . . . . . . "PERENCANAAN IKLAN MEDIA LINI BAWAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF KEMASAN “OLEH-OLEH KHAS PATI” DI KIOS KELINCI PADA PT DUA KELINCI) (Other)"^^ . . . . . . "PERENCANAAN IKLAN MEDIA LINI BAWAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF KEMASAN “OLEH-OLEH KHAS PATI” DI KIOS KELINCI PADA PT DUA KELINCI) (Other)"^^ . . . . . . "PERENCANAAN IKLAN MEDIA LINI BAWAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF KEMASAN “OLEH-OLEH KHAS PATI” DI KIOS KELINCI PADA PT DUA KELINCI) (Other)"^^ . . . . . . "PERENCANAAN IKLAN MEDIA LINI BAWAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF KEMASAN “OLEH-OLEH KHAS PATI” DI KIOS KELINCI PADA PT DUA KELINCI) (Text)"^^ . . . "BAB I, IV, DAFTAR PUSTAKA.pdf"^^ . . . "PERENCANAAN IKLAN MEDIA LINI BAWAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF KEMASAN “OLEH-OLEH KHAS PATI” DI KIOS KELINCI PADA PT DUA KELINCI) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PERENCANAAN IKLAN MEDIA LINI BAWAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF KEMASAN “OLEH-OLEH KHAS PATI” DI KIOS KELINCI PADA PT DUA KELINCI) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PERENCANAAN IKLAN MEDIA LINI BAWAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF KEMASAN “OLEH-OLEH KHAS PATI” DI KIOS KELINCI PADA PT DUA KELINCI) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PERENCANAAN IKLAN MEDIA LINI BAWAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF KEMASAN “OLEH-OLEH KHAS PATI” DI KIOS KELINCI PADA PT DUA KELINCI) (Other)"^^ . . . . . . "small.jpg"^^ . . . "PERENCANAAN IKLAN MEDIA LINI BAWAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF KEMASAN “OLEH-OLEH KHAS PATI” DI KIOS KELINCI PADA PT DUA KELINCI) (Other)"^^ . . . . . "HTML Summary of #12749 \n\nPERENCANAAN IKLAN MEDIA LINI BAWAH DALAM MENINGKATKAN PENJUALAN (STUDI DESKRIPTIF KUALITATIF KEMASAN “OLEH-OLEH KHAS PATI” DI KIOS KELINCI PADA PT DUA KELINCI)\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .