%A  NIM. 08650100 VENY DIASTIKA PUTRI
%O Pembimbing :  Ade Ratnasari, S.Kom., M.T.

%T CUSTOMER RELATIONSHIP MANAGEMENT PADA
SISTEM INFORMASI PELAYANAN PELANGGAN HOTEL


%X The hotel is a company that provides services. Competition hotels are
encouraging, every hotel management try to be superior and have a lot of
customers. Quality customer service is a very important aspect to foster customer
loyalty. One way is to run a Customer Relationship Management (CRM), which is
make the company become close and deep relationships with customers.
Application of the concept of CRM in hospitality can be used to create a good
customer service system.The customer service information system built hotel to
helps identify customers, room reservation, and save hotel customers transaction
history.
The system is built using the MySQL database and the PHP programming
language. This study used the stages of systems development waterfall. Concept
of CRM will take the best service to customer tobe priority, starting from acquire
to gain new customer, build a good relationship with customer and increase so as
to retain customer. The results of this system can be used to help the hotels
manage customer information with the aim of improving customer service to the
hotel.
The results achieved from this research is the successfull construction of
information systems costumer service with CRM concept that can store detail
costumers information. With this information system is expected to hotel
customer service quality will increase so as to retain loyality of customers and
gain new customers.


%K Keyword: Hotel, Information Systems, Services, Customer, Customer
Relationship Management




%D 2014
%I UIN SUNAN KALIJAGA
%L digilib13294