@phdthesis{digilib13707,
           month = {June},
           title = {SIKAP KHALAYAK DALAM MENONTON
IKLAN POP-UP DI SITUS YOUTUBE
(SURVEY PADA KOMUNITAS JAMAAH CINEMA MAHASISWA
UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA)

},
          school = {UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA},
          author = { NIM. 10730051 EVANIA MEGA MAHARDIKA},
            year = {2014},
            note = {Pembimbing :  Rika Lusri Virga, S.IP.,MA
},
        keywords = {Keywords: pop-up ads, public attitude, youtube site



},
             url = {https://digilib.uin-suka.ac.id/id/eprint/13707/},
        abstract = {Pop-up ads on youtube site is new media in advertising which increasing the
amount of current ads. However, the pop-up ads on youtube site received negative
response attitude from youtube users. The negative response attitude of youtube
users become a phenomenon that was interest for researchers to identify public
attitudes who are watching pop-up ads on youtube site. The research was
conducted on May 6 and May 8, 2014 , by conducting a survey involving 55
respondents from members of Jemaah Cinema Mahasiswa ( JCM ) State Islamic
University Sunan Kalijaga Yogyakarta community. Results of this study concluded
the acquisition final results of the average score from components of the attitude
that is equal to 2,50 which is quite negative category , where it can be interpreted
that there is a tendency of negative attitudes in the audience who are watching
pop-up ads on youtube site .

}
}