relation: https://digilib.uin-suka.ac.id/id/eprint/13707/
title: SIKAP KHALAYAK DALAM MENONTON  IKLAN POP-UP DI SITUS YOUTUBE  (SURVEY PADA KOMUNITAS JAMAAH CINEMA MAHASISWA  UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA)    
creator: EVANIA MEGA MAHARDIKA,  NIM. 10730051
subject: Ilmu Komunikasi
description: Pop-up ads on youtube site is new media in advertising which increasing the  amount of current ads. However, the pop-up ads on youtube site received negative  response attitude from youtube users. The negative response attitude of youtube  users become a phenomenon that was interest for researchers to identify public  attitudes who are watching pop-up ads on youtube site. The research was  conducted on May 6 and May 8, 2014 , by conducting a survey involving 55  respondents from members of Jemaah Cinema Mahasiswa ( JCM ) State Islamic  University Sunan Kalijaga Yogyakarta community. Results of this study concluded  the acquisition final results of the average score from components of the attitude  that is equal to 2,50 which is quite negative category , where it can be interpreted  that there is a tendency of negative attitudes in the audience who are watching  pop-up ads on youtube site .    
date: 2014-06-16
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/13707/1/BAB%20I%2C%20V%2C%20DAFTAR%20PUSTAKA.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/13707/2/BAB%20II%2C%20III%2C%20IV.pdf
identifier:   EVANIA MEGA MAHARDIKA, NIM. 10730051  (2014) SIKAP KHALAYAK DALAM MENONTON IKLAN POP-UP DI SITUS YOUTUBE (SURVEY PADA KOMUNITAS JAMAAH CINEMA MAHASISWA UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA).  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.