eprintid: 13707
rev_number: 32
eprint_status: archive
userid: 71
dir: disk0/00/01/37/07
datestamp: 2014-07-23 02:11:51
lastmod: 2016-01-08 02:42:33
status_changed: 2014-07-23 02:11:51
type: thesis
metadata_visibility: show
creators_name: EVANIA MEGA MAHARDIKA,  NIM. 10730051
title: SIKAP KHALAYAK DALAM MENONTON
IKLAN POP-UP DI SITUS YOUTUBE
(SURVEY PADA KOMUNITAS JAMAAH CINEMA MAHASISWA
UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA)


ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Keywords: pop-up ads, public attitude, youtube site




note: Pembimbing :  Rika Lusri Virga, S.IP.,MA

abstract: Pop-up ads on youtube site is new media in advertising which increasing the
amount of current ads. However, the pop-up ads on youtube site received negative
response attitude from youtube users. The negative response attitude of youtube
users become a phenomenon that was interest for researchers to identify public
attitudes who are watching pop-up ads on youtube site. The research was
conducted on May 6 and May 8, 2014 , by conducting a survey involving 55
respondents from members of Jemaah Cinema Mahasiswa ( JCM ) State Islamic
University Sunan Kalijaga Yogyakarta community. Results of this study concluded
the acquisition final results of the average score from components of the attitude
that is equal to 2,50 which is quite negative category , where it can be interpreted
that there is a tendency of negative attitudes in the audience who are watching
pop-up ads on youtube site .


date: 2014-06-16
date_type: published
institution: UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   EVANIA MEGA MAHARDIKA, NIM. 10730051  (2014) SIKAP KHALAYAK DALAM MENONTON IKLAN POP-UP DI SITUS YOUTUBE (SURVEY PADA KOMUNITAS JAMAAH CINEMA MAHASISWA UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA).  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/13707/1/BAB%20I%2C%20V%2C%20DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/13707/2/BAB%20II%2C%20III%2C%20IV.pdf