<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "STRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND\r\nAWARENESS\r\n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA)\r\n\r\n"^^ . "2014\r\nThe study is titled \"Strategy word of mouth in affirming the brand awareness\r\n(qualitative descriptive study at PT. JNE Yogyakarta branch), stems from the\r\nscarcity of television commercials before but that investigators are looking for the\r\ndevelopment of PT. JNE growing more years, it makes a big question for\r\nresearchers could be why so? Also people now who are very familiar (brand\r\nawareness) with PT. JNE make greater curiosity of researchers.\r\nThis study used a qualitative descriptive method underlying themselves on a\r\nphenomenological approach, ie a qualitative descriptive study used to determine\r\nthe occurrence of a particular aspect of social phenomena and describe social\r\nphenomena. In a theoretical level, there are several assumptions underlying\r\nqualitative research. Qualitative researchers have more attention on process rather\r\nthan outcomes or products, qualitative researchers are interested in meaning, ie\r\nhow people try to understand the life, experiences, and the structure of their\r\nenvironment, the qualitative researcher is the main instrument in the collection\r\nand analysis of data. The data obtained through observation, interviews,\r\ndocumentation and literature.\r\nBased on the research findings, that in pursuing a strategy of word of mouth by\r\nPT. JNE Yogyakarta branch of the covering: buz and viral by collecting social\r\ngathering mothers who deliberately collected the PT. JNE, also hold social events\r\nthat goal could occur conversation / gossip amongst customers. Opinion leaders\r\nPT. JNE Yogyakarta branch, proving that the company engaged in the delivery of\r\nservices using word of mouth as a marketing strategy, evidenced by the presence\r\nof opinion leaders in each and every event held by PT. JNE and social\r\nmediaincludes Internet media such as facebook and twitter. strengthen brand\r\nawareness in any PT. JNE Yogyakarta branch follows the model of the DREAM\r\n(Differentiation, Relevance, Esteem, Awareness and Mind's Eye).\r\n\r\n"^^ . "2014-06-06" . . . . "UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA"^^ . . . . . . . . . "NIM. 08730121"^^ . "ISA NURHAYAT SOLEH "^^ . "NIM. 08730121 ISA NURHAYAT SOLEH "^^ . . . . . . "STRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND\r\nAWARENESS\r\n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA)\r\n\r\n (Text)"^^ . . . "STRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND\r\nAWARENESS\r\n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA)\r\n\r\n (Text)"^^ . . . "BAB I, IV, DAFTAR PUSTAKA.pdf"^^ . . . "STRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND\r\nAWARENESS\r\n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA)\r\n\r\n (Other)"^^ . . . . . . "STRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND\r\nAWARENESS\r\n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA)\r\n\r\n (Other)"^^ . . . . . . "STRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND\r\nAWARENESS\r\n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA)\r\n\r\n (Other)"^^ . . . . . . "STRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND\r\nAWARENESS\r\n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA)\r\n\r\n (Other)"^^ . . . . . . "STRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND\r\nAWARENESS\r\n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA)\r\n\r\n (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "STRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND\r\nAWARENESS\r\n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA)\r\n\r\n (Other)"^^ . . . . . . "preview.jpg"^^ . . . "STRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND\r\nAWARENESS\r\n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA)\r\n\r\n (Other)"^^ . . . . . . "medium.jpg"^^ . . . "STRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND\r\nAWARENESS\r\n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA)\r\n\r\n (Other)"^^ . . . . . . "small.jpg"^^ . . . "STRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND\r\nAWARENESS\r\n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA)\r\n\r\n (Other)"^^ . . . . . . "STRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND\r\nAWARENESS\r\n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA)\r\n\r\n (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #13711 \n\nSTRATEGI WORD OF MOUTH DALAM MENGOKOHKAN BRAND \nAWARENESS \n(STUDI DESKRIPTIF KUALITATIF PADA JASA PENGIRIMAN PT. JNE CABANG YOGYAKARTA) \n \n\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .