<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "\"HUBUNGAN BRAND IMAGE DENGAN KEPUTUSAN PEMBELIAN\r\nSMARTPHONE SAMSUNG GALAXY SERIES\"\r\n(STUDI KORELASI PADA MAHASISWA FAKULTAS SAINS DAN TEKNOLOGI UNIVERSITAS ISLAM\r\nNEGERI SUNAN KALIJAGA YOGYAKARTA ANGKATAN 2012)\r\n\r\n"^^ . "One of ways that could be done by company to defend consumers was\r\nthrough maintaining of brand image. Consumers viewed brand image as the most\r\nimportant part of product, because brand image reflected about the product. Thus,\r\nmore positive brand image would has an impact on consumer’s purcashing\r\ndecisions. The Brand Image concept was used by all surfaces, one of those surfaces\r\nwas smartphone market. In a brief sense, a smartphone was a device that enabled to\r\ndo communicaton functions (such as calling and texting), and also included PDA\r\nfunction (personal digital assistant) and had ability like a computer. Todays, there\r\nwere many brands of smartphone stayed in market, one of those brands was\r\nsamsung. As a company which had long been in electronics world, Samsung had\r\npositive image in consumers’s view.\r\nThis research purposed to see whether there was a relationship between\r\nBrand image with Purcashing decision to buy Samsung Galaxy Series. This\r\nresearch was Quantitative Correlation Study, with Collecting Data technique\r\nthrough Questionnaires. This research Instruments were 84 respondents, they were\r\nstudents who studied in The Faculty of Science and Technology, Islamic State\r\nUniversity Sunan Kalijaga batch 2012 that used one of four certain Samsung\r\nGalaxy Series that predetermined, those were Samsung Galaxy Young, Samsung\r\nGalaxy Chat, Samsung Galaxy Core and samsung Galaxy Fame. The Hypothesis\r\nwhich used in this study was There is relationship between Brand Image with\r\nPurcashing decisions to buy Samsung Galaxy Series. The analysis technique which\r\nused in this research was The Pearson’s Product moment Coefficient Correlation.\r\nBased on the calculation of Pearson’s Product Moment coefficient, the result was\r\nthat there was a positive relationship between the brand image with purchasing\r\ndecisions to buy Samsung Galaxy series with the results of Pearson correlation of\r\n0.461. Thus proved H1 accepted.\r\n\r\n"^^ . "2014-06-10" . . . . "UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA"^^ . . . . . . . . . "NIM 10730105"^^ . "NUR HANDAYANI "^^ . "NIM 10730105 NUR HANDAYANI "^^ . . . . . . "\"HUBUNGAN BRAND IMAGE DENGAN KEPUTUSAN PEMBELIAN\r\nSMARTPHONE SAMSUNG GALAXY SERIES\"\r\n(STUDI KORELASI PADA MAHASISWA FAKULTAS SAINS DAN TEKNOLOGI UNIVERSITAS ISLAM\r\nNEGERI SUNAN KALIJAGA YOGYAKARTA ANGKATAN 2012)\r\n\r\n (Text)"^^ . . . "BAB I, IV, DAFTAR PUSTAKA.pdf"^^ . . . "\"HUBUNGAN BRAND IMAGE DENGAN KEPUTUSAN PEMBELIAN\r\nSMARTPHONE SAMSUNG GALAXY SERIES\"\r\n(STUDI KORELASI PADA MAHASISWA FAKULTAS SAINS DAN TEKNOLOGI UNIVERSITAS ISLAM\r\nNEGERI SUNAN KALIJAGA YOGYAKARTA ANGKATAN 2012)\r\n\r\n (Text)"^^ . . . "\"HUBUNGAN BRAND IMAGE DENGAN KEPUTUSAN PEMBELIAN\r\nSMARTPHONE SAMSUNG GALAXY SERIES\"\r\n(STUDI KORELASI PADA MAHASISWA FAKULTAS SAINS DAN TEKNOLOGI UNIVERSITAS ISLAM\r\nNEGERI SUNAN KALIJAGA YOGYAKARTA ANGKATAN 2012)\r\n\r\n (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "\"HUBUNGAN BRAND IMAGE DENGAN KEPUTUSAN PEMBELIAN\r\nSMARTPHONE SAMSUNG GALAXY SERIES\"\r\n(STUDI KORELASI PADA MAHASISWA FAKULTAS SAINS DAN TEKNOLOGI UNIVERSITAS ISLAM\r\nNEGERI SUNAN KALIJAGA YOGYAKARTA ANGKATAN 2012)\r\n\r\n (Other)"^^ . . . . . . "preview.jpg"^^ . . . "\"HUBUNGAN BRAND IMAGE DENGAN KEPUTUSAN PEMBELIAN\r\nSMARTPHONE SAMSUNG GALAXY SERIES\"\r\n(STUDI KORELASI PADA MAHASISWA FAKULTAS SAINS DAN TEKNOLOGI UNIVERSITAS ISLAM\r\nNEGERI SUNAN KALIJAGA YOGYAKARTA ANGKATAN 2012)\r\n\r\n (Other)"^^ . . . . . . "medium.jpg"^^ . . . "\"HUBUNGAN BRAND IMAGE DENGAN KEPUTUSAN PEMBELIAN\r\nSMARTPHONE SAMSUNG GALAXY SERIES\"\r\n(STUDI KORELASI PADA MAHASISWA FAKULTAS SAINS DAN TEKNOLOGI UNIVERSITAS ISLAM\r\nNEGERI SUNAN KALIJAGA YOGYAKARTA ANGKATAN 2012)\r\n\r\n (Other)"^^ . . . . . . "small.jpg"^^ . . . "\"HUBUNGAN BRAND IMAGE DENGAN KEPUTUSAN PEMBELIAN\r\nSMARTPHONE SAMSUNG GALAXY SERIES\"\r\n(STUDI KORELASI PADA MAHASISWA FAKULTAS SAINS DAN TEKNOLOGI UNIVERSITAS ISLAM\r\nNEGERI SUNAN KALIJAGA YOGYAKARTA ANGKATAN 2012)\r\n\r\n (Other)"^^ . . . . . . "\"HUBUNGAN BRAND IMAGE DENGAN KEPUTUSAN PEMBELIAN\r\nSMARTPHONE SAMSUNG GALAXY SERIES\"\r\n(STUDI KORELASI PADA MAHASISWA FAKULTAS SAINS DAN TEKNOLOGI UNIVERSITAS ISLAM\r\nNEGERI SUNAN KALIJAGA YOGYAKARTA ANGKATAN 2012)\r\n\r\n (Other)"^^ . . . . . . "\"HUBUNGAN BRAND IMAGE DENGAN KEPUTUSAN PEMBELIAN\r\nSMARTPHONE SAMSUNG GALAXY SERIES\"\r\n(STUDI KORELASI PADA MAHASISWA FAKULTAS SAINS DAN TEKNOLOGI UNIVERSITAS ISLAM\r\nNEGERI SUNAN KALIJAGA YOGYAKARTA ANGKATAN 2012)\r\n\r\n (Other)"^^ . . . . . . "\"HUBUNGAN BRAND IMAGE DENGAN KEPUTUSAN PEMBELIAN\r\nSMARTPHONE SAMSUNG GALAXY SERIES\"\r\n(STUDI KORELASI PADA MAHASISWA FAKULTAS SAINS DAN TEKNOLOGI UNIVERSITAS ISLAM\r\nNEGERI SUNAN KALIJAGA YOGYAKARTA ANGKATAN 2012)\r\n\r\n (Other)"^^ . . . . . "HTML Summary of #13726 \n\n\"HUBUNGAN BRAND IMAGE DENGAN KEPUTUSAN PEMBELIAN \nSMARTPHONE SAMSUNG GALAXY SERIES\" \n(STUDI KORELASI PADA MAHASISWA FAKULTAS SAINS DAN TEKNOLOGI UNIVERSITAS ISLAM \nNEGERI SUNAN KALIJAGA YOGYAKARTA ANGKATAN 2012) \n \n\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .