relation: https://digilib.uin-suka.ac.id/id/eprint/13738/
title:  EFEKTIVITAS IKLAN WIN-HT PADA KUIS KEBANGSAAN DI RCTI DALAM MENINGKATKAN BRAND AWARENESS PARTAI HANURA   (ANALISIS CUSTOMER RESPONSE INDEX TERHADAP MAHASISWA ILMU KOMUNIKASI ANGKATAN 2011-2013 UIN SUNAN KALIJAGA YOGYAKARTA)     
creator: DEVI NURLAILA  , NIM. 10730041 
subject: Ilmu Komunikasi
description: Political advertisement are campaign strategy which very effective. So, these were used by either political party or political campaigner to develop credibility in a society. One of them was a Hanura party which has used a strategy which included a new and different strategy while compared with other political through “Kuis Kebangsaan” advertisement in RCTI channel. “Kuis Kebangsaan” advertisement is aimed to improve insight and knowledge about Indonesia Nation, on the other hand it can contribute gifts for society.   The aim of this research is to knowledge how high effectively WIN-HT advertisements in “Kuis Kebangsaan” in RCTI to increase brand awareness of Hanura party using Customer Response Index (CRI) method. Data collecting are using questionnaire which are divided for 78 responses by using convenient sampling or accidental sampling method. Then data are analyzed by CRI method which these variable consists of awareness, comprehend, interest, intentions, and action. According to CRI computing, it is obtained results in the amount of 2,57%. Nevertheless, observed by brand awareness results from respondents to WIN-HT advertisements in the “Kuis Kebangsaan” which the amount is 76,92%, so that advertisement can be said for effective advertisement, because it has afford build respondents awareness to Hanura party as a political party election participant.     
date: 2014-06-04
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/13738/1/BAB%20I%2C%20IV%2C%20DAFTAR%20PUSTAKA.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/13738/2/BAB%20II%2C%20III%20.pdf
identifier:   DEVI NURLAILA , NIM. 10730041   (2014)  EFEKTIVITAS IKLAN WIN-HT PADA KUIS KEBANGSAAN DI RCTI DALAM MENINGKATKAN BRAND AWARENESS PARTAI HANURA (ANALISIS CUSTOMER RESPONSE INDEX TERHADAP MAHASISWA ILMU KOMUNIKASI ANGKATAN 2011-2013 UIN SUNAN KALIJAGA YOGYAKARTA).  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.