eprintid: 13738
rev_number: 30
eprint_status: archive
userid: 71
dir: disk0/00/01/37/38
datestamp: 2014-07-25 01:43:37
lastmod: 2016-01-08 02:08:38
status_changed: 2014-07-25 01:43:37
type: thesis
metadata_visibility: show
creators_name: DEVI NURLAILA  , NIM. 10730041 
title:  EFEKTIVITAS IKLAN WIN-HT PADA KUIS KEBANGSAAN DI RCTI DALAM MENINGKATKAN BRAND AWARENESS PARTAI HANURA 
(ANALISIS CUSTOMER RESPONSE INDEX TERHADAP MAHASISWA ILMU KOMUNIKASI ANGKATAN 2011-2013 UIN SUNAN KALIJAGA YOGYAKARTA) 


ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Keywords : Political ads effectiveness, Brand awareness, CRI method



note: Pembimbing :  
Fatma Dian Pratiwi, M.Si 

abstract: Political advertisement are campaign strategy which very effective. So, these were used by either political party or political campaigner to develop credibility in a society. One of them was a Hanura party which has used a strategy which included a new and different strategy while compared with other political through “Kuis Kebangsaan” advertisement in RCTI channel. “Kuis Kebangsaan” advertisement is aimed to improve insight and knowledge about Indonesia Nation, on the other hand it can contribute gifts for society. 
The aim of this research is to knowledge how high effectively WIN-HT advertisements in “Kuis Kebangsaan” in RCTI to increase brand awareness of Hanura party using Customer Response Index (CRI) method. Data collecting are using questionnaire which are divided for 78 responses by using convenient sampling or accidental sampling method. Then data are analyzed by CRI method which these variable consists of awareness, comprehend, interest, intentions, and action. According to CRI computing, it is obtained results in the amount of 2,57%. Nevertheless, observed by brand awareness results from respondents to WIN-HT advertisements in the “Kuis Kebangsaan” which the amount is 76,92%, so that advertisement can be said for effective advertisement, because it has afford build respondents awareness to Hanura party as a political party election participant. 


date: 2014-06-04
date_type: published
institution: UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   DEVI NURLAILA , NIM. 10730041   (2014)  EFEKTIVITAS IKLAN WIN-HT PADA KUIS KEBANGSAAN DI RCTI DALAM MENINGKATKAN BRAND AWARENESS PARTAI HANURA (ANALISIS CUSTOMER RESPONSE INDEX TERHADAP MAHASISWA ILMU KOMUNIKASI ANGKATAN 2011-2013 UIN SUNAN KALIJAGA YOGYAKARTA).  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/13738/1/BAB%20I%2C%20IV%2C%20DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/13738/2/BAB%20II%2C%20III%20.pdf