TY  - THES
N1  - Pembimbing :  Drs. Siantari Rihartono, M.Si.

ID  - digilib13740
UR  - https://digilib.uin-suka.ac.id/id/eprint/13740/
A1  - RENDHY KUSUMA WARDHANI  , NIM. 10730024 
Y1  - 2014/06/09/
N2  - At this time in Yogyakarta the development industry has been growing
rapidly. Especially, Jogjatronik Mall at a shopping in there, there is development
ofquality and quantity. It develops a process of rapidand competitive. The
building was released on April 25th, 2005. It located at Jalan Brigjend Katamso
no. 75-77. The building measuring 5000 square meters with a building area of
12.000 meters. It was divided into 1 basement which contain of 4 floors.
About 8 years Jogjatronik Mall has increased the development. It seen
from the development of company with increase market competitive. PT.
SALIMAS SEJAHTERA as the organizer understands marketing communications
mix ofknowledge. Such as the company big companies which are doing aboutin
the marketing management. The development by using the marketing
communications mix shown in the tag line "Jogjatronik pusat IT-nya Jogja". It is a
step promotion to introduce Jogjatronik Mall was engaged in electronic and IT
products.
The aims of this research is to determine the marketing communications
mix in the developing of company. This research uses descriptive qualitative
method. The data obtained by interview, observation, and documentation.
Triangulation method uses data collection techniques, data sources and data
validity theory. The conclution shows that Jogjatronik Mall has done the
marketing communications mix in theory and this research use belch and belch
theory it is about advertisment, sales promotion, personal selling, internet,
publications, and direct marketing.


PB  - UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA
KW  - Keywords : marketing communications mix
KW  -  Jogjatronik Mall
KW  -  and corporate
development.



M1  - skripsi
TI  -  BAURAN KOMUNIKASI PEMASARAN DALAM MENGEMBANGKAN PERUSAHAAN 
(STUDI DESKRIPTIF KUALITATIF PADA DIVISI MARKETING PT. SALIMAS SEJAHTERA DI JOGJATRONIK MALL TAHUN 2011-2013) 


AV  - restricted
ER  -