relation: https://digilib.uin-suka.ac.id/id/eprint/14690/
title: STRATEGI KOMUNIKASI PEMASARAN  DALAM BISNIS KULINER BERBASIS MIX MEDIA  (STUDI DESKRIPTIF KUALITATIF FOODFEZT YOGYAKARTA)  
creator: SEPTIANA MAULINA RAHAYU , NIM. 09730043
subject: Ilmu Komunikasi
description: FoodFezt is a restaurant in Yogyakarta, which until now has loyal customers.  Media strategy that used by FoodFezt is using media mix strategy, which utilizes a  blend of conventional media and new media. In delivering promotional and  marketing messages, each of these media has different marketing functions. Where  conventional media more emphasis to the delivery of information to target  consumers, while new media is used to create an interaction with the target consumer.  In addition, marketing communications that conducted by FoodFezt also use  cross communication. Cross communication is marketing communication approach  that conducted by using type of media that have a proximity to consumer target, and  puts consumers target as a marketing agent of a product. By creating a 'trend' through  the media, a consumer will always talking about those product to their social  environment, and then those product information become top of mind.  
date: 2014-10-16
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/14690/2/09730043_bab-i_iv-atau-v_daftar-pustaka.pdf
format: text
language: en
identifier: https://digilib.uin-suka.ac.id/id/eprint/14690/1/09730043_bab-ii_sampai_sebelum-bab-terakhir.pdf
identifier:   SEPTIANA MAULINA RAHAYU , NIM. 09730043  (2014) STRATEGI KOMUNIKASI PEMASARAN DALAM BISNIS KULINER BERBASIS MIX MEDIA (STUDI DESKRIPTIF KUALITATIF FOODFEZT YOGYAKARTA).  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.