<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> . <> <http://xmlns.com/foaf/0.1/primaryTopic> <http://digilib.uin-suka.ac.id/id/eprint/14690> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Thesis> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://purl.org/dc/terms/title> "STRATEGI KOMUNIKASI PEMASARAN\r\nDALAM BISNIS KULINER BERBASIS MIX MEDIA\r\n(STUDI DESKRIPTIF KUALITATIF FOODFEZT YOGYAKARTA)\r\n"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://purl.org/ontology/bibo/abstract> "FoodFezt is a restaurant in Yogyakarta, which until now has loyal customers.\r\nMedia strategy that used by FoodFezt is using media mix strategy, which utilizes a\r\nblend of conventional media and new media. In delivering promotional and\r\nmarketing messages, each of these media has different marketing functions. Where\r\nconventional media more emphasis to the delivery of information to target\r\nconsumers, while new media is used to create an interaction with the target consumer.\r\nIn addition, marketing communications that conducted by FoodFezt also use\r\ncross communication. Cross communication is marketing communication approach\r\nthat conducted by using type of media that have a proximity to consumer target, and\r\nputs consumers target as a marketing agent of a product. By creating a 'trend' through\r\nthe media, a consumer will always talking about those product to their social\r\nenvironment, and then those product information become top of mind.\r\n"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://purl.org/dc/terms/date> "2014-10-16" . <http://digilib.uin-suka.ac.id/id/document/117142> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> . <http://digilib.uin-suka.ac.id/id/document/117141> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Document> . <http://digilib.uin-suka.ac.id/id/org/ext-c76dcde95a92d0b7c9a38d78624b278e> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> . <http://digilib.uin-suka.ac.id/id/org/ext-c76dcde95a92d0b7c9a38d78624b278e> <http://xmlns.com/foaf/0.1/name> "UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://purl.org/dc/terms/issuer> <http://digilib.uin-suka.ac.id/id/org/ext-c76dcde95a92d0b7c9a38d78624b278e> . <http://digilib.uin-suka.ac.id/id/org/ext-97cd1b432e467ec9b3d7d412ae7f3685> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Organization> . <http://digilib.uin-suka.ac.id/id/org/ext-97cd1b432e467ec9b3d7d412ae7f3685> <http://xmlns.com/foaf/0.1/name> "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/org/ext-97cd1b432e467ec9b3d7d412ae7f3685> <http://purl.org/dc/terms/isPartOf> <http://digilib.uin-suka.ac.id/id/org/ext-c76dcde95a92d0b7c9a38d78624b278e> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://purl.org/dc/terms/issuer> <http://digilib.uin-suka.ac.id/id/org/ext-97cd1b432e467ec9b3d7d412ae7f3685> . <http://digilib.uin-suka.ac.id/id/org/ext-c76dcde95a92d0b7c9a38d78624b278e> <http://purl.org/dc/terms/hasPart> <http://digilib.uin-suka.ac.id/id/org/ext-97cd1b432e467ec9b3d7d412ae7f3685> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://purl.org/ontology/bibo/status> <http://purl.org/ontology/bibo/status/published> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://purl.org/dc/terms/creator> <http://digilib.uin-suka.ac.id/id/person/ext-8fc09606b3117be5d9af029c4958a928> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://purl.org/ontology/bibo/authorList> <http://digilib.uin-suka.ac.id/id/eprint/14690#authors> . <http://digilib.uin-suka.ac.id/id/eprint/14690#authors> <http://www.w3.org/1999/02/22-rdf-syntax-ns#_1> <http://digilib.uin-suka.ac.id/id/person/ext-8fc09606b3117be5d9af029c4958a928> . <http://digilib.uin-suka.ac.id/id/person/ext-8fc09606b3117be5d9af029c4958a928> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://xmlns.com/foaf/0.1/Person> . <http://digilib.uin-suka.ac.id/id/person/ext-8fc09606b3117be5d9af029c4958a928> <http://xmlns.com/foaf/0.1/givenName> "NIM. 09730043"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/person/ext-8fc09606b3117be5d9af029c4958a928> <http://xmlns.com/foaf/0.1/familyName> "SEPTIANA MAULINA RAHAYU "^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/person/ext-8fc09606b3117be5d9af029c4958a928> <http://xmlns.com/foaf/0.1/name> "NIM. 09730043 SEPTIANA MAULINA RAHAYU "^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/EPrint> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/ThesisEPrint> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://purl.org/dc/terms/isPartOf> <http://digilib.uin-suka.ac.id/id/repository> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/117141> . <http://digilib.uin-suka.ac.id/id/document/117141> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> . <http://digilib.uin-suka.ac.id/id/document/117141> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KOMUNIKASI PEMASARAN\r\nDALAM BISNIS KULINER BERBASIS MIX MEDIA\r\n(STUDI DESKRIPTIF KUALITATIF FOODFEZT YOGYAKARTA)\r\n (Text)"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/117142> . <http://digilib.uin-suka.ac.id/id/document/117142> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> . <http://digilib.uin-suka.ac.id/id/document/117142> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KOMUNIKASI PEMASARAN\r\nDALAM BISNIS KULINER BERBASIS MIX MEDIA\r\n(STUDI DESKRIPTIF KUALITATIF FOODFEZT YOGYAKARTA)\r\n (Text)"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/document/117142> <http://eprints.org/ontology/hasFile> <https://digilib.uin-suka.ac.id/id/eprint/14690/2/09730043_bab-i_iv-atau-v_daftar-pustaka.pdf> . <http://digilib.uin-suka.ac.id/id/document/117142> <http://purl.org/dc/terms/hasPart> <https://digilib.uin-suka.ac.id/id/eprint/14690/2/09730043_bab-i_iv-atau-v_daftar-pustaka.pdf> . <https://digilib.uin-suka.ac.id/id/eprint/14690/2/09730043_bab-i_iv-atau-v_daftar-pustaka.pdf> <http://www.w3.org/2000/01/rdf-schema#label> "09730043_bab-i_iv-atau-v_daftar-pustaka.pdf"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/314093> . <http://digilib.uin-suka.ac.id/id/document/314093> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> . <http://digilib.uin-suka.ac.id/id/document/314093> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KOMUNIKASI PEMASARAN\r\nDALAM BISNIS KULINER BERBASIS MIX MEDIA\r\n(STUDI DESKRIPTIF KUALITATIF FOODFEZT YOGYAKARTA)\r\n (Other)"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/document/314093> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/117141> . <http://digilib.uin-suka.ac.id/id/document/314093> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/117141> . <http://digilib.uin-suka.ac.id/id/document/314093> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/117141> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/314094> . <http://digilib.uin-suka.ac.id/id/document/314094> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> . <http://digilib.uin-suka.ac.id/id/document/314094> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KOMUNIKASI PEMASARAN\r\nDALAM BISNIS KULINER BERBASIS MIX MEDIA\r\n(STUDI DESKRIPTIF KUALITATIF FOODFEZT YOGYAKARTA)\r\n (Other)"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/document/314094> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/117141> . <http://digilib.uin-suka.ac.id/id/document/314094> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/117141> . <http://digilib.uin-suka.ac.id/id/document/314094> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/117141> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/314095> . <http://digilib.uin-suka.ac.id/id/document/314095> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> . <http://digilib.uin-suka.ac.id/id/document/314095> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KOMUNIKASI PEMASARAN\r\nDALAM BISNIS KULINER BERBASIS MIX MEDIA\r\n(STUDI DESKRIPTIF KUALITATIF FOODFEZT YOGYAKARTA)\r\n (Other)"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/document/314095> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/117141> . <http://digilib.uin-suka.ac.id/id/document/314095> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/117141> . <http://digilib.uin-suka.ac.id/id/document/314095> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/117141> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/314096> . <http://digilib.uin-suka.ac.id/id/document/314096> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> . <http://digilib.uin-suka.ac.id/id/document/314096> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KOMUNIKASI PEMASARAN\r\nDALAM BISNIS KULINER BERBASIS MIX MEDIA\r\n(STUDI DESKRIPTIF KUALITATIF FOODFEZT YOGYAKARTA)\r\n (Other)"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/document/314096> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/117141> . <http://digilib.uin-suka.ac.id/id/document/314096> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/117141> . <http://digilib.uin-suka.ac.id/id/document/314096> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/117141> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/314097> . <http://digilib.uin-suka.ac.id/id/document/314097> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> . <http://digilib.uin-suka.ac.id/id/document/314097> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KOMUNIKASI PEMASARAN\r\nDALAM BISNIS KULINER BERBASIS MIX MEDIA\r\n(STUDI DESKRIPTIF KUALITATIF FOODFEZT YOGYAKARTA)\r\n (Other)"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/document/314097> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/117142> . <http://digilib.uin-suka.ac.id/id/document/314097> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/117142> . <http://digilib.uin-suka.ac.id/id/document/314097> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/117142> . <http://digilib.uin-suka.ac.id/id/document/314097> <http://eprints.org/ontology/hasFile> <https://digilib.uin-suka.ac.id/id/eprint/14690/27/lightbox.jpg> . <http://digilib.uin-suka.ac.id/id/document/314097> <http://purl.org/dc/terms/hasPart> <https://digilib.uin-suka.ac.id/id/eprint/14690/27/lightbox.jpg> . <https://digilib.uin-suka.ac.id/id/eprint/14690/27/lightbox.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "lightbox.jpg"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/314098> . <http://digilib.uin-suka.ac.id/id/document/314098> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> . <http://digilib.uin-suka.ac.id/id/document/314098> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KOMUNIKASI PEMASARAN\r\nDALAM BISNIS KULINER BERBASIS MIX MEDIA\r\n(STUDI DESKRIPTIF KUALITATIF FOODFEZT YOGYAKARTA)\r\n (Other)"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/document/314098> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/117142> . <http://digilib.uin-suka.ac.id/id/document/314098> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/117142> . <http://digilib.uin-suka.ac.id/id/document/314098> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/117142> . <http://digilib.uin-suka.ac.id/id/document/314098> <http://eprints.org/ontology/hasFile> <https://digilib.uin-suka.ac.id/id/eprint/14690/28/preview.jpg> . <http://digilib.uin-suka.ac.id/id/document/314098> <http://purl.org/dc/terms/hasPart> <https://digilib.uin-suka.ac.id/id/eprint/14690/28/preview.jpg> . <https://digilib.uin-suka.ac.id/id/eprint/14690/28/preview.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "preview.jpg"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/eprint/14690> <http://eprints.org/ontology/hasDocument> <http://digilib.uin-suka.ac.id/id/document/314099> . <http://digilib.uin-suka.ac.id/id/document/314099> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> . <http://digilib.uin-suka.ac.id/id/document/314099> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI KOMUNIKASI PEMASARAN\r\nDALAM BISNIS KULINER BERBASIS MIX MEDIA\r\n(STUDI DESKRIPTIF KUALITATIF FOODFEZT YOGYAKARTA)\r\n (Other)"^^<http://www.w3.org/2001/XMLSchema#string> . <http://digilib.uin-suka.ac.id/id/document/314099> <http://eprints.org/relation/isVersionOf> <http://digilib.uin-suka.ac.id/id/document/117142> . <http://digilib.uin-suka.ac.id/id/document/314099> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.uin-suka.ac.id/id/document/117142> . <http://digilib.uin-suka.ac.id/id/document/314099> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.uin-suka.ac.id/id/document/117142> . 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<http://digilib.uin-suka.ac.id/id/subject/I> .